Comments on: Google Checkout http://www.followsteph.com/2006/06/29/google-checkout/ Follow Steph through his real estate and business journeys Wed, 25 Jan 2012 18:09:39 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Steph http://www.followsteph.com/2006/06/29/google-checkout/comment-page-1/#comment-521 Steph Fri, 30 Jun 2006 17:14:28 +0000 http://www.followsteph.com/2006/06/29/google-checkout/#comment-521 Exactly! As a merchant, it now comes to my advantage to advertise with Google Adwords because it will reduce my order processing fees if I use Google Checkout! Or if you look at it a little differently in terms of competition, if I advertise with Google Adwords and use Google Checkout, quoting the article: "Factoring in the 2 percent fee, that represents a rebate of at least 20 percent of advertising spending." Therefore I can spend an additional 20% per click on advertising, getting a much higher position (assuming the same click through rate) or I can afford a 20% higher monthly spending budget. So if my competitors use Google Adwords and Google Checkout in combination, I'm pretty much going to have to just to stay competitive. Talk about strong incentives to use this new Google service! Exactly! As a merchant, it now comes to my advantage to advertise with Google Adwords because it will reduce my order processing fees if I use Google Checkout!

Or if you look at it a little differently in terms of competition, if I advertise with Google Adwords and use Google Checkout, quoting the article: “Factoring in the 2 percent fee, that represents a rebate of at least 20 percent of advertising spending.” Therefore I can spend an additional 20% per click on advertising, getting a much higher position (assuming the same click through rate) or I can afford a 20% higher monthly spending budget.

So if my competitors use Google Adwords and Google Checkout in combination, I’m pretty much going to have to just to stay competitive. Talk about strong incentives to use this new Google service!

]]> By: Juuso - Game Producer http://www.followsteph.com/2006/06/29/google-checkout/comment-page-1/#comment-516 Juuso - Game Producer Fri, 30 Jun 2006 09:05:26 +0000 http://www.followsteph.com/2006/06/29/google-checkout/#comment-516 ... oh sorry, I might misunderstood it completely :) It says: "But for merchants, the service comes with a twist: Google will waive some or all of the transaction fees for companies that buy advertising from it. That may give the service a leg up on competitors like PayPal and several smaller companies that help online merchants accept credit cards." Now THAT's good news for everybody! … oh sorry, I might misunderstood it completely :)

It says:
“But for merchants, the service comes with a twist: Google will waive some or all of the transaction fees for companies that buy advertising from it. That may give the service a leg up on competitors like PayPal and several smaller companies that help online merchants accept credit cards.”

Now THAT’s good news for everybody!

]]> By: Juuso - Game Producer http://www.followsteph.com/2006/06/29/google-checkout/comment-page-1/#comment-515 Juuso - Game Producer Fri, 30 Jun 2006 09:02:54 +0000 http://www.followsteph.com/2006/06/29/google-checkout/#comment-515 "For every $1 a company spends on search advertising, Google will waive the fees on $10 worth of purchases." Sounds like a good deal for Google and for advertisers - but (if I understood correctly) this means *poor* deal for ad publishers. Google Checkout is an excellent strategic move from Google. I bet it will be tremendous success in the coming years. “For every $1 a company spends on search advertising, Google will waive the fees on $10 worth of purchases.”
Sounds like a good deal for Google and for advertisers – but (if I understood correctly) this means *poor* deal for ad publishers.

Google Checkout is an excellent strategic move from Google. I bet it will be tremendous success in the coming years.

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