Up until this week, we’ve normally had our CD’s created on an as needed basis. That is to say, either we created them ourselves through the special machine we purchased, or we sometimes had a local printing shop create them. Each CD is customized to the customer, which includes your personal license code, etc. saved on the CD itself.
On average only about 10% of our customers choose to have a physical CD shipped to them. Interestingly enough, for the first year or so we were open, we didn’t even offer the option of a shipped CD with your purchase. But enough people requested it that we had a CD professionally designed which we now optionally ship. Over the last year or so as our sales have increased, where we’re now at the point where it no longer makes sense to have them manufactured in-house or even by our local printing shop.
Therefore, we’ve just ordered our first test run of 100 manufactured CD’s as a test from a larger printer/manufacturer to see how they would turn out. Although I know that ordering in larger quantities does drop the price, I’d rather pay a bit more now per CD to see how they turned out. This way in case were not fully satisfied with the end result, or even just with the manufacturer, we’re not stuck with 1000’s of bad CDs. So far I have to say I’m very impressed with the manufacturer, the CD’s look great as you can see in the image above.
I’m really happy that this initial test run succeeded so well. And it’s great to see the company growing to a stage where we now need to do CD production runs rather than one-offs! I can’t wait until we do our first full run, this time for at least a full 1000 CDs at a time!