I have to admit that when I first picked up The Art of Profitability I wasn’t expecting to be as good as it turned out to be. It was good. The only negative I can say is that I didn’t like the overly descriptive and colorful story telling, it was a little too much for me. But the content by far more than makes up for it.
This book is all about the different profit models, not on how to maximize your existing profit model. It CLEARLY explains the difference between the many different profit models. And not only does it explain but it also gives many examples of each profit model.
One aspect of the book I really appreciated was the effort the author went through to create “assignments” for the student Steve in the book. Having had already read several of the “assignments” beforehand (books the student had to read), I found they were very appropriate. And the ones I didn’t I’ll probably pick up.
Overall a good book which I recommend. Even if you’ve already defined your profit model for your business, you might be in for a surprise. If I rate this book on the revenues it will make for me compared to it’s cost and time to read, I’m way ahead.
Therefore I recommend the book The Art of Profitability.