We all know the importance of writing regular blog posts, how important it is to keep a regular schedule. But few people talk about how to do this. The reality is that you need to get ahead of yourself, you need to write some of your posts before you’ll need to publish them to meet your regular schedule.
For the longest time I would write posts just in time. That is I would write and publish them the same day, or within a day. This worked well but I wasn’t nearly as consistent as I am today. Some weeks I would post new entries almost every day, then a week would go by with only one entry. As a general rule of thumb, I always wrote at least one entry a week, but it wasn’t terribly consistent.
That was ok when I was starting, like everyone else I had few readers initially. However as I’ve grown I’ve noticed more and more the importance of consistency in posting. These days I write at least 2-3 posts per week. You don’t have to write at that frequency, but what I strongly suggest is that you pick a regular blogging schedule, one that you can live with, and stick to it.
That being said, the reality is that you can’t consistently write your posts week after week. Things happen. That little thing called life. But that doesn’t mean I still can’t post regularly. As a professional that’s not acceptable. You need to accept that you can’t write every day and find a solution. And that solution is to write as many posts as you can in advance.
Preparation is key. Prepare for when you have no time. Prepare for when you don’t have the motivation. Prepare for when you’re sick. Prepare prepare prepare!
And so I strongly suggest you write posts ahead of time. I currently try to keep at least 1-3 weeks written ahead of time. Since I’ve started doing this things have been running much more smoothly. For example, although many of you probably didn’t realize it, in the last 2-3 weeks I’ve only really written one or two posts! All the others were pre-written beforehand. And it’s a good thing!
Towards the end of January I was extremely busy trying to finish up the blogging book I’m writing (Interviews with the Pros: What does it take to create a Successful Blog?). It’s kept me extremely busy. Not only that, but I’ve been writing a lot for the book: The Preface, the Introduction, the Epilogue, etc. Needless to say what little time I had left, which was pretty much nothing, I wasn’t really interested in writing any more. If I hadn’t pre-written several posts ahead of time there would have been very few posts in the last few weeks, and what I would have posted would probably have been of lower quality. Something nobody wants, not me nor you.
At this point I’ve only got a few more pre-written posts so I need to start catching up again. And obviously this week I’ve slowed down a little in posting because of that, I will only published 2-3 posts this week. but that’s mostly because this week is also extremely busy for me for other reasons. For example tonight I’m giving a presentation to a passive income investment club (MyOpic) on revenue generating sources for a blog/website (being on both sides as a publisher and advertiser I have lots to tips to share).
In any case, a very big tip I can give you is that you should plan and prepare your blog ahead of time for when your life gets busier. It’s not a matter of if you’ll get too busy, it’s a matter of when. If you’re well prepared then things will go very smoothly and no one will notice.