You’re absolutely right.

I intentionally didn’t calculate them in because it became too complex, I just alluded to them as you noticed

And I think you’re right, the revenues might be better than just that one days worth of sales. Only time will tell…

As an observation, not to burst your bubble, neither to get you too excited… You state:

Total Profits = Total Revenues – costs

As you mention there are other costs to the ebook, time, research, “ten years of hard work for the overnight success”, writing, editing etc…

Also revenues from the day are stated, but the post exposure, and post “event” day sales are not calculated, or fully trackable. People going to Bits du Jour for other things might see your product and buy it at full price. (not only the UK Holiday folks).

I guess I am trying to say that the revenues might be better than the immediate sales.

(Daily or Event or Gross)Profits = (Daily or Event) Revenues – (Daily or Event) costs

With my many years talking to various entrepreneurs, some of those factors are often forgotten.
IE: Trade Show being judged a HUGE success, or a DISMAL failure, but person is not factoring in all costs and revenues related to the event.

(I know Steph probably has this well in line!)

There is actually no cost for being on BitsDuJour, they just collect a percentage of your sales (commission).

In any case, I had no idea it was a UK holiday. I’ll tell you what, contact me directly by email and we’ll work out something (I would have emailed you but you didn’t leave your contact information on the comment).