Comments on: Web Design for ROI – Review http://www.followsteph.com/2008/05/12/web-design-for-roi-review/ Follow Steph through his real estate and business journeys Wed, 25 Jan 2012 18:09:39 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Steph http://www.followsteph.com/2008/05/12/web-design-for-roi-review/comment-page-1/#comment-46143 Steph Mon, 12 May 2008 23:12:22 +0000 http://www.followsteph.com/?p=462#comment-46143 Hi Nick, It is a great book. You are correct that Call to Action didn't flow as well as Web Design for ROI. I just found that the information was more advanced (detailed) and immediately applicable in Call to Action. This one is great from an understanding perspective, it's just weaker in terms of an implementation perspective. But than that wasn't the book's goal, it was to teach you about the concepts and not get you overwhelmed and distracted in the details which I really appreciated! I also absolutely agree with you on A/B and multivariate testing. I know it's something we're lacking here at LandlordMax ourselves. We do perform some testing, but not as much as I'd like. With time I hope to increase this kind of testing, it really does make a difference. Hi Nick,

It is a great book. You are correct that Call to Action didn’t flow as well as Web Design for ROI. I just found that the information was more advanced (detailed) and immediately applicable in Call to Action. This one is great from an understanding perspective, it’s just weaker in terms of an implementation perspective. But than that wasn’t the book’s goal, it was to teach you about the concepts and not get you overwhelmed and distracted in the details which I really appreciated!

I also absolutely agree with you on A/B and multivariate testing. I know it’s something we’re lacking here at LandlordMax ourselves. We do perform some testing, but not as much as I’d like. With time I hope to increase this kind of testing, it really does make a difference.

]]> By: Nick Hebb http://www.followsteph.com/2008/05/12/web-design-for-roi-review/comment-page-1/#comment-46094 Nick Hebb Mon, 12 May 2008 13:00:36 +0000 http://www.followsteph.com/?p=462#comment-46094 I second the recommendation. It's a great book, and in fact I liked it a lot better than "Call to Action", which I felt was a noncontiguous glob of teaser articles repackaged as a book. I think the best usage of the book for more experienced web retailers would be to use some of the ideas as starting points for A/B or multivariate tests. I second the recommendation. It’s a great book, and in fact I liked it a lot better than “Call to Action”, which I felt was a noncontiguous glob of teaser articles repackaged as a book.

I think the best usage of the book for more experienced web retailers would be to use some of the ideas as starting points for A/B or multivariate tests.

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