Blogging is a marathon and not a sprint. Starting a business is a marathon and not a sprint. Achieving success is a marathon and not a sprint.
Sure you have to work very hard at the beginning, but you can’t stop after a short sprint. You have to keep going. You have to persevere. I’ve said it numerous times here, it’s not the quality of your idea that matters, it’s the execution over time that matters.
Now don’t get me wrong, you definitely should take advantage of the excitement and motivation that comes from starting a new project such as a blog. That’s a very good thing. But whatever you do, don’t lose your momentum completely. It’s ok to fall behind here and there, we all do it, but don’t stop. Whatever you do just keep on going.
The majority of time the difference between success and failure is that the person who succeeded persevered. It’s not quite as simple as that, but have no doubt that it plays a major role in success. It’s easy to get stopped by the first road block. Most people do. Maybe it’s that you don’t understand something. Maybe you’re tired. You’ve had a long week. You have a social event you’d like to attend. Maybe it’s that you’re not sure what to do next. Whatever it is, keep moving. Don’t stop whatever you do.
A classic example of a blog with really good potential is Hiring Horror. A lot of people like to hear about hiring horror stories. It’s entertaining and we’ve all seen too many of them ourselves. Which of course makes for a potentially very interesting blog. And indeed one was created, Hiring Horror.
Looking at the posts (please note I have no idea who’s behind this blog), they definitely jumped out from the starting gate. On the first day alone there were 4 posts! Then the next day there were 2 posts. Then the weekend came with no posts, which is not that unusual for a lot of blogs. Monday another 2 posts. A couple more days later, another 2 posts.
And then the momentum really started to fall apart. 5 days later there’s only 1 more post. It took another 4 days for the next post. Then a lengthy 11 days for the next post. Then 16 more days for the next. Now we’re at 21 days since the last post and still counting…
This is a classic example of starting off with a full sprint and quickly fading. Although I can’t know for sure, I suspect the authors (there appears to be more than one) were all excited and expected to write several posts a day. And at first they were really motivated and couldn’t wait to write. The excitement of something new was abound.
Then the weekend came which slowed things. After the following week, well, the excitement had probably worn off and it became something they had to do. The zest was gone. And so the posting ratio fell fast. And within a few weeks all interest waned and the blog pretty much died. Maybe we’ll see another post, but I wouldn’t count on it. And it’s too bad because it had the making of a good blog.
Unfortunately that’s the same way most blogs (businesses, projects, etc.) start and fade within a few months. Everyone gets excited. They get a burst of energy. And then once the novelty fades things start to crumble until the whole thing ceases to exist.
The good news is it doesn’t have to be this way. You can succeed! You can make it! You just have to be aware of this before you start whatever it is you want to start. Make sure it’s worth it and push through it. As the movie Run Fatboy Run asks, what will you do when you hit the “wall”? Will you push through it or give up and go home?
Because of everything that’s happening with Amazon, I’m going to go on a lurk and offer free shipping for the book Blog Blazers until Xmas when you buy it directly from the official website (for Canadian and US orders). For international orders, until Xmas as well, shipping will be reduced to $5. In other words, I’ll cover your shipping costs.
I’m doing this because I’m very annoyed with this Amazon “Temporarily out of Stock” issue. I just don’t want to put anything in the way of you getting and benefiting from your Blog Blazers book before Xmas. The best part is that you don’t have to wait on Amazon to get free shipping. And you don’t have to buy $25 worth of books to get that free shipping!
So if you haven’t already bought Blog Blazers, now’s the time. This is special free shipping offer and it’s only going to last until Xmas!
Firstly let me just apologize for the on and off “In Stock” and “Temporarily Out of Stock” messages appearing on the Blog Blazers listing on Amazon. What’s happening is that we’re trying to work with Amazon’s JIT (Just in Time) inventory system and experiencing some difficulties as illustrated in the screenshot below:
Basically the way it works for first time and self-published authors is that Amazon doesn’t want to order too many books ahead of time and be stuck with a larger than necessary inventory on hand. Nor can we blame them. From what I understand, most self published books end up selling less than 200 copies, and 60% of these sales are to friends and family. That’s pretty dismal. Of course that’s not always the case, there’s lots of examples of very successful self-published authors. The biggest I know of is Robert Kiyosaki who started his book series of Rich Dad Poor Dad as self-published. Another great example is Peter Bowerman with his book like The Well-Fed Self-Publisher.
In any case, Amazon is looking out for itself, and that’s perfectly understandable. Selling books is a business, and they do it well. So what happened with our book is that Amazon initially ordered a small number of books. Now before I continue, something to be aware of is that Amazon will only accept books they ordered if they come with a purchase order (barcoded). You cannot just ship books to Amazon to add to their inventory when you want to, you have to wait for them to order books. Makes sense.
Anyways, a lesser known trick is that they will often accept more books than requested as long as they’re part of the same purchase order and as long as the surplus is reasonable (don’t try to ship 1000 books when they ask for 20). However knowing that Blog Blazers is going to is selling well, we decided to ship some extra books with each PO (Purchase Order). On average so far, we’re shipping 2-3 times as many as they request per purchase order (sometimes more).
Getting back to our story, within a day of being released, the Blog Blazers inventory on Amazon was sold out. And it’s no wonder, the initial order was too small. Which means the status of Blog Blazers on Amazon fell to “Temporarily Out of Stock”. The next day, another PO came out, we did the same. And on it’s been continuing since…
So if you see the book Blog Blazers on Amazon with a status of “Temporarily Out of Stock” don’t worry, this is because Amazon is still trying to figure out how many books they need to have on hand to meet the number of books sold (JIT – Just in Time). And it definitely isn’t helping that the sales of Blog Blazers are increasing on a daily basis as more and more bloggers are posting about it every day!
I guess of all the problems I could have, this is the best one to have. But still…
A little over a year ago I initially wrote about my intentions to write a book in which I was going to interview some of the most successful bloggers online. At the time, I had already lined up 18 bloggers and the project was off to an exciting start. Since then, the number of bloggers interviewed in the book has exploded to 40. And quite a list of bloggers it is!
Today I’m proud to announce the book is ready and available for purchase!!!
At this time, you can buy it directly from our website: BlogBlazers.com, Amazon, and so on. However, please note that the ebook version is only available from the official Blog Blazers website. In addition, if you purchase from the Blog Blazer website, you will have the option to select the “bundle package” which includes both the book and the ebook (the advantage being that you can click on the links in the ebook versus having to type them in).
Below is the list of people interview in Blog Blazers (alphabetically sorted by firstname). You can also read the full bios of the bloggers on the book’s website.
- Aaron Wall from SEO Book
- Ades Tynyshev from Ades Blog
- Al Carlton from Coolest-Gadgets.com
- Alex Papadimoulis of Worse Than Failure
- Andy Brice of Success Software
- Anita Campbell from Small Business Trends
- Asha Dornfest from Parent Hacks
- Ben Casnocha
- Ben Yoskovitz of Instigator Blog
- Bob Walsh author from 47 Hats
- Dan Lyons from The Secret Diary of Steve Jobs
- Dane Carlson from Dane Carlson’s Business Opportunities Weblog
- David Armano from Logic+Emotion
- David Seah
- Derek Semmler
- Dharmesh Shah from On Startups
- Eric Sink
- Ian Landsman of Userscape
- James and Alex Turnbull from Google Sightseeing
- JD from Get Rich Slowly
- Jeff Atwood of Coding Horror
- Jeff Clavier from Jeff Clavier’s Software Only
- Jennette Fulda from Half of Me
- Jenny from 101 Reasons I Hate Being Fat!
- Jessamyn West of Librarian.net
- Joel Cheesman from Cheezhead
- Jonathan Snook
- Manolo from Manolo’s Shoe Blog
- Neil Patel from Quick Sprout
- Pamela Slim from Escape from Cubicle Nation
- Patrick McKenzie from Micro ISV on a Shoestring
- Penelope Trunk of Brazen Careerist
- Ramit Sethi from I will Teach You to be Rich
- Rob Walling from Software By Rob
- Rohit Bhargava from Influential Marketing Blog
- Seth Godin
- Stephane Grenier of Follow Steph (me)
- Steve Rubel from Micro Persuasion
- Trent Hamm from The Simple Dollar
- Yaro Starak from Entrepreneur’s Journey
It’s very exciting to finally have the books in print! It’s been a long journey, but well worth it once you hold your first print in hand.
Please don’t hesitate to drop me a note to let me know what you thought about the book. And if you have a blog and you plan on reviewing it, please let me know. I’d love to read your reviews.
And remember Xmas is just around the corner. So if you haven’t already bought yourself a copy, it would make a great suggestion for someone else who doesn’t know what to get you!
As most of you have probably noticed, my posting frequency has been a bit weak recently. This is because I’ve been working extremely hard to get my upcoming book Blog Blazers to market. And do I have some very big news to announce within a day or so. So please stay tuned…