Have you ever wanted to know what’s being published online about you this week, today, or maybe even right now? Well you don’t have to worry anymore. And no, you don’t have to continually keep surfing all the nooks and crannies of the web to find out. It’s much simpler than that, all you need to do is setup a Google Alerts.
So what are Google Alerts? According to Google itself: “Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”
From my perspective, it’s a way for me to keep track about what’s going in regards to myself on the internet. I can find out when new posts about me (Stephane Grenier), my blog (FollowSteph.com), my book (Blog Blazers), or even my company (LandlordMax) appear. It’s great to be able to keep up with everything that’s being posted about you!
But it’s more than that, and herein lies the power of Google Alerts. Not only are you able to find out when things are being said about you so that you can know, and possibly react, but you can also get Google Alerts about any keyword!! That’s a huge benefit!
For example, if you’re website is about “Dog grooming”, wouldn’t it be awesome to get all the latest webpages Google indexes into it’s search results for “Dog grooming”? If it’s a blog post maybe you can contact the author, add to the discussion by leaving a comment, and so on. If it’s an existing discussion on a forum, maybe you can join in and participate. Just be careful not to spam whatever page you get alerted to, it will eventually come back to you. The key is that Google Alerts can alert you about new discussions and articles related to your keyword/niche, which in turns allows you to join those which interest you. How great is that?
And here’s an extra little trick. You can also setup Google Alert’s for your competitor’s names. The reason this is interesting is that it allows you to have an idea of what they’re up to. And you might find some interesting tidbits of information here and there that you can learn from. But overall, it’s a great way to keep track of what your market niche is doing.
So if you haven’t already setup Google Alerts, I strongly suggest you do. They’re great and extremely easy to setup. Even better it’s free! You’ll definitely get your time’s worth. And if you’ve already setup Google Alerts and you’re using them, please feel free to share your story of how you’ve benefited from them.