http://www.followsteph.com/2009/03/24/how-to-publish-your-own-book-ebooks-part-2/ Follow Steph through his real estate and business journeys Fri, 10 Sep 2010 04:15:55 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://www.followsteph.com/2009/03/24/how-to-publish-your-own-book-ebooks-part-2/comment-page-1/#comment-97782 Steph Wed, 01 Apr 2009 20:09:05 +0000 http://www.followsteph.com/?p=1023#comment-97782 I completely agree. And some people, like the guys at 37Signals, we're able to leverage their content several times (http://www.37signals.com/svn/posts/1620-sell-your-by-products). To quote: "Getting Real is a by-product. We wrote that book without even knowing it. The experience that came from building a company and building software was the waste from actually doing the work. We swept it up first into blog posts, then into a workshop series, then into a PDF, then into a paperback, and then into a free online book. That by-product has made 37signals over $1,000,000 directly, and probably another $1,000,000+ indirectly." I completely agree. And some people, like the guys at 37Signals, we’re able to leverage their content several times (http://www.37signals.com/svn/posts/1620-sell-your-by-products). To quote: “Getting Real is a by-product. We wrote that book without even knowing it. The experience that came from building a company and building software was the waste from actually doing the work. We swept it up first into blog posts, then into a workshop series, then into a PDF, then into a paperback, and then into a free online book. That by-product has made 37signals over $1,000,000 directly, and probably another $1,000,000+ indirectly.”

]]> http://www.followsteph.com/2009/03/24/how-to-publish-your-own-book-ebooks-part-2/comment-page-1/#comment-97140 47 Wed, 25 Mar 2009 00:40:37 +0000 http://www.followsteph.com/?p=1023#comment-97140 You touched on this a little with the John Chow example but another pro for ebooks is the potential for recurring revenue. Each person who buys or downloads an ebook might sign up to your email list. It might even be a requirement. Then you've got a long-term asset that might be worth more than the sale itself. That's the part that interests me the most. You touched on this a little with the John Chow example but another pro for ebooks is the potential for recurring revenue. Each person who buys or downloads an ebook might sign up to your email list. It might even be a requirement. Then you’ve got a long-term asset that might be worth more than the sale itself. That’s the part that interests me the most.

]]> http://www.followsteph.com/2009/03/24/how-to-publish-your-own-book-ebooks-part-2/comment-page-1/#comment-97109 FollowSteph.com - How to Publish Your Own Book - Part 1 Tue, 24 Mar 2009 17:50:26 +0000 http://www.followsteph.com/?p=1023#comment-97109 [...] Ebook only [...] [...] Ebook only [...]

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