As I’ve done in the past, I’m going to share with you today the latest sales metrics of my company LandlordMax. And just like in my post in June 2008, we’re still heading in the right direction! Below is our Monthly Revenues Graph, as well as our 12-Month Trailing Average Revenues Graph. I find that only showing the monthly graph isn’t enough, the trailing average gives you the all important trend.
As the graphs clearly show, our sales are definitely increasing. A nice looking hockey stick graph! We’ve been lucky in that the recession has barely affected us.
The only thing that’s odd in the graph is the slowing growth line in 12-Month Trailing Average Sales Graph in the last little bit (the bottom graph). This is because for the last 2-3 months I started to leak the news that a new major version was going to be released any day now. As you’d expect, the news of a new version coming out any day affected our sales (some people decided to hold off purchasing the software until the new version was released, even if we offer up to a year of upgrades with your license). But as you can see from before, we expect the graph to jump right back up, and it’s already starting to do so.
Although the graph’s data isn’t up to today, I can tell you we expect June to be our biggest month yet based on the increased sales we’ve already seen since we released the latest version just 2 weeks ago! It’s always a bit difficult to predict because there’s a delay from when we release a new version to when sales jump up because of the free 30-day trial we offer.
For those of you who might have missed it, back in early 2008 I posted a geographical map with all the cities in US where LandlordMax was purchased during 2007 which you can find below. The thing to note is that this is data from almost 2 years ago (it represents our sales from 2007, today that map would be significantly more populated), and all the nodes represent 1 OR MORE sales (1, 10, 100, 1000, etc. sales in a city are marked with just one node)
As well, if you’re interested I had posted in the past or sales metrics by day of week as well as by day of month. What’s interesting is that our sales level double on weekdays compared to weekends. I suspect this is because about half our customers are individual real estate investors and half are property management companies, banks, universities, etc., which are mainly open on weekdays. Although it seems intuitive in retrospect, it took me a bit to figure out.