How to Get a Pay Cut AND Be Happy About It

Let me start by asking which you’d prefer:
- A 10% raise?
- A 3% raise?
If you’re like almost everyone, the answer is hands down #1. But let me re-phrase the question a bit. Which would you prefer?
- A 10% raise in 1980?
- A 3% raise in 2009?
Is your answer still the same? I bet you think it’s a trick question because I added a year to the options. You’re right, it IS a trick question! The years 1980 and 2009 are special. Can you guess why? 1980 is very well known for having a very high inflation rate whereas 2009 is known for being a deflationary year (a year where the inflation rate is negative). In 1980 the inflation rate was 13.5% whereas in 2009 it was -0.4%. Having brought this new information to light, is your answer still the same?
In other words, which do you prefer:
- 10% raise at 13.5% inflation in 1980 = a real -3.5% raise in terms of purchasing power
- 3% raise at -0.4% inflation in 2009 = a real 3.4% raise!
Looking at the numbers adjusted for inflation, option #2 is now by far the best economical choice, beating option #1 by almost 7%!! Option #1 is actually a pay cut!
Now here’s the kicker, although most people realize option #2 is the best economically, the majority of us FEEL that the person in option #1 is HAPPIER with their raise than the person in option #2. Notice here I said feel happier, NOT that they were financially ahead! Although we’re able to differentiate between the two, most people still believe they would feel happier with option #1!!
What’s more, this same research paper (Money Illusion) also discovered that people believe the person in option #2 was more likely to leave their job. Basically, as William Poundstone summarized in his book Priceless, the overall theme of the paper is:
“$$$ = happiness = actual dollars NOT ADJUSTED FOR INFLATION”.
So how do you get a pay cut and be happy about it? Get a raise, but have that raise be less than the rate of inflation.
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As If We Weren’t In Enough Trouble Already?

We all know the real estate market is in a mess right now, and most of it is really our fault. Too many people took on mortgages they never should have. But it’s not just the borrowers that are guilty, the lenders need to take their share of the blame. Obviously everyone should know when they’re over-extending ourselves, but in obvious situations many lenders still encouraged people to get mortgages. They often helped them get financing through more creative ways, such as loan/mortgage applications that didn’t require any proof of employment, interest only payments, 105% financing, and so on. I won’t even mention mortgages that required high and consistent capital appreciation just to be sustainable.
As part of this mess, many different sales techniques were used. A very common technique was focusing on how much mortgage you CAN afford per month (not how much you SHOULD afford per month). What this means is that instead of looking at the total purchase price, you focus on the monthly payments. By doing this, especially when interest rates are incredibly low, you end up buying properties that in any normal time is well above what you can afford. Which also means that when interest rates go back up, which they will, you’re in a lot of trouble!
Again, the benefit of this selling technique is that you can take the focus away from the real price and look at what you can spend each month. This gives the seller a lot of leeway in the price (not to mention it helps increase commissions). As an example, adding $2000-$5000 on a $500,000 mortgage amortized over 30 years (at our current historically low interest rates) barely changes the monthly total ($9/month and $22/month respectively)! Even adding $20,000 isn’t that big a deal. At 3.5%, $20,000 barely adds $90/month more. $90/month more on a $2500/month mortgage is not a big difference.
But, getting back to the reason for this post, is that lenders have now come up with a new method of rationalizing why you should purchase overpriced properties, or at least a method that I haven’t personally seen yet. Here’s the exert from Tales From the Real Estate Wars:
“Now’s the time to move up to a larger house and eradicate any loss on your present house! How, you say? Come a little closer and I’ll explain: If you bought a house for $350,000 and it is now worth only $280,000 (20% less), you have only “lost” $70,000 if you sit still and do nothing. But if you buy that really big house in the nicer community that used to be worth $550,000 and is now also 20% lower, the moment you close on that house at $440,000, you’ve gained $40,000 ($110,000-70,000). And hey, that’s before you get the $6,500 tax credit! Plus, have you seen how low the interest rates are?”
It’s really perverse logic, but at the same time I can see how people can fall prey to it. They’re focusing on people’s loss aversion fears which is a very strong emotion!
Do you see the flaw in the logic?
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The Power of Scarcity!

The other day on my way home I came across this sign for a new gym. Only 500 memberships are available! It must be an exclusive gym right? Only 500 memberships? How many gyms do you know that limit their memberships? I better go get mine now while I still can!
Or should I? How many memberships is 500 for a gym? Is it a lot? Is it very few? Who knows, and to be honest, it doesn’t really matter. The key metric to how busy a gym is going to be is how many active members they have. If it’s not already common knowledge, the reason most gyms sell yearly memberships is that a large number of people won’t keep going past a few weeks to a few months. Even with the best of intentions. This is why they oversell memberships, and why gyms are generally more packed around News Years. How many memberships do you think are unfilled New Year’s Resolutions?
This however is the first time I’ve seen a gym display an actual real limit to the number of memberships they will offer. At all other gyms I’ve seen they’ll just take your money and enroll you no matter how many members they already have. I don’t ever remember seeing a gym limit their membership. But is 500 a high or low number? If they’ve never had more than 300 memberships, then 500 is more than they’ve ever had so it could almost be considered an unlimited number of memberships. But our perceptions that there is a limit makes us value each membership much more than they’re really worth!
I will therefore bet that because they’ve put a limit, whether or not it’s real or artificially so high that it’s in essence unlimited, that they will get a LOT more sales than if they had the very same sign with just the two words “only 500″ removed!
Scarcity can be an effective marketing tactic, and this is a perfect example.
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iPad Versus Kindle
It’s official, Apple has just released the new hardware offering, the iPad a few minutes ago. It’s basically a big brother to the iTouch with some additional features and performance (at least as much as I can tell this far into Steve’s introductory presentation).
Although the price hasn’t yet been announced, I suspect this will be in direct competition with the Kindle, so it’s no wonder Amazon released their Kindle development kit early. But is it enough for Amazon?
I will bet that even if the Kindle is cheaper, and has a longer battery life, the iPad will trump the Kindle soon enough. Not only does it do a lot more (watch movies, etc.), IT’S IN FULL COLOR!! Being able to read a book in color is much more exciting than if it’s just in black and white. And Apple already has the iTunes store ready for distributing and selling digital media, including books. Never mind the hundred thousand plus applications in the App Store!
I hate to say it since I buy tons of books from Amazon, but watch out for digital media (digital books). It’s going to be hard for Amazon to compete with the iPad. Even if the iPad ends up costing significantly more than the Kindle, which I suspect it will.
Update: Apparently the battery life on the iPad is 10 hours of video or 1 month of standby time!
Update 2: I predict the demise of the Kindle if Amazon doesn’t do something very very soon. At a $499 entry price for the basic iPad, it’s a no brainer. The iPad $499 version has multiples more storage space, better processor, gaming, videos, tons of apps, books of course, and did I mention it’s FULL COLOR! The only benefit the Kindle has right now is the quantity of books and Amazon’s distribution channels. For now…
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2009 – A Year in Retrospect

2009 has been my busiest year to date since I’ve started blogging almost 4 and a half years ago and founded LandlordMax 6 years ago! Looking back, it’s hard to believe everything that’s happened. Which is why I’m going to take a breather today and look back at 2009, to share with you all that’s happened. Every once in a while I like to do that, and it’s been way too long since the last time.
When 2009 started, LandlordMax (the property management software company I founded) was growing at a very nice pace and the real estate market hadn’t collapsed as far as it has today. We were in the process of trying to release our biggest ugprade, version 6.05. We were also trying to get a Mac version out in the first half of the year, and hopefully get much further on the networked multi-user version. I had also just published my book Blog Blazers (November 2008) in which I had interviewed 40 top bloggers about their take on blogging. Above that I was in the process of a major redesign of this blog. Those were the major items on my plate as 2009 started.
Overall it mostly went as planned, with some surprises and exceptions. The biggest unexpected was just how much work it was going to take to make it all happen. If I had known ahead of time just how busy 2009 was going to be, I probably would’ve been a lot more stressed. Sometimes ignorance is best. In any case, here is my journey broken down into sections:
LandlordMax
Just to quickly re-iterate, LandlordMax is the company I founded about 6 years ago. The company primarily builds and sells property management software to real estate investors, property management companies, property managers, banks, colleges, and anyone else who needs to manage rental properties. The software manages the accounting, workorders, invoices, leases, tenants, buildings, and about a million other things. It’s a very useful and powerful piece of software.
When 2009 started, we were very actively working on a major upgrade of LandlordMax, which eventually was released as version 6.05 in May 2009. In it we included many new features, including a large amount of charting, email integration, Outlook support, whole new sections (accounts, contacts beyond tenants, vendors, etc.), over 20 new reports to the already more than 100 reports, and lots of other exciting new features. It was a massive undertaking that although started long before the year began, was finished before the year ended.
The only downside is that we couldn’t offer all the features we had wanted to and release it within a reasonable time. For example, we wanted to offer a feature we called “Archiving”, but as we tried to implement it, I realized it was going to be a major undertaking, taking more time than I wanted to get this version completed.
We also tried to get check printing into the software but had I to make the very hard decision to push it to a future release. After having committed a lot of time and money to check printing, it became clear that it wasn’t going to be doable within the time frame we had. So for now, this is a feature that has been put on hold. I hate to see all that effort put on hold, especially after having already invested so much effort and time, but it was the right decision. It was the hardest decision I that I had to make in 2009.
That being said, LandlordMax version 6.05 was very successfully released in May 2009. The feedback and comments we received have been amazing. Here’s just a few samples of the latest testimonials: 1, 2, 3. And those are just the ones I’ve published here on my blog, there’s many more on the LandlordMax Success Stories page.
Within days of version 6.05 being released, a big push went forward to make it available on the Mac. We’ve been working on this on and off for some time, going as far back as 2007. The problem with the Mac version is that there’s always tons of small and extremely annoying differences that need to be correctly handled. Things from how the installer works to how the program is rendered on the Mac. But this year I decided we had to make it happen no matter what. What I initially thought was going to be a certain amount of worked turned out to be a lot more than I had planned. And I mean a lot more! On the scale of 3-5 times more work!
Back in August 2009, I was already mentioning here how the Mac version was going to be coming very soon. That we only had one issue remaining. How wrong I was! A month later, in September I wrote about it again saying how wrong I was in my last post. We had resolved it, but now there were other issues.
One issue that was particularly troubling was due to the fact that LandlordMax is built on the Java platform. On the Mac, Leopard uses Java 5, and Snow Leopard uses Java 6. There is no overlap, and you can’t choose one version or the other, they each use a different version. Which means to support Leopard and Snow Leopard we needed to make LandlordMax fully Java 6 AND Java 5 compliant!! We’d been planning to upgrade to Java 6, but we were hoping to push that off until after the Mac version was released. Turns out we had to deal with it now.
At the end of October, we finally released the Mac version of LandlordMax! And it was compatible for all versions of the Mac OS, Leopard and Snow Leopard. Not only that, but you could take a backed up database file from the Windows version and move it to the Mac, and vice versa. In other words, you could use LandlordMax interchangeably on the Mac and Windows!
The Mac version of LandlordMax has since been received with lots of enthusiasm as shown in this initial testimonial, with many more to come. But in terms of estimated cost, we spent several times more than I had initially planned. And this is after having already committed lot of resources in the past.
During all this, the property management software market has dramatically changed. A company that’s been buying up many of our competitors over the last couple of years in the hopes of becoming a major player, Domin-8, has filed for chapter 11 bankruptcy. They acquired companies such as Rent Right, Spectra, Tenant Pro, iCam, Management Plus, and so on. This is big news because most companies have very limited success after filing for Chapter 11. Not only this, but we’re already starting to see people jumping ship as they’re learning the news. No one wants to be stuck with a software from a company that’s no longer around, especially with the speed of technology today. Which means 2010 may be a very interesting year for the property management software market. A shakeout year…
And as you all know by now, the real estate market has also been going through a major recession! You would expect our sales to be impacted negatively, but quite the contrary has been going on! Our revenue growth hasn’t stopped in the slightest, we’re still growing at the same fast rate as before as shown below (the graphs below only include sales of LandlordMax):


All in all, it’s been a great year for LandlordMax. Things have definitely been going in our favor. The only thing we haven’t yet succeeded in doing is releasing the networked version. A lot of work has already been done here, but the progress has been slower than I’d have liked. Not because it’s hard or a lot of work, which it is, but because I’m always having to allocate effort away from it to other more immediate items. For example, to get LandlordMax version 6.05 out on time, we had to pause the effort on the network version for several months. And for the Mac version, well let’s just say that all the effort was focused on the Mac version during those months. Like I said before, the Mac version required much more work than anticipated and I made the commitment to follow it through, even at the cost of delaying other items.
Which means that this year, we’re now working very hard on the network version. I expect there will be a new version of LandlordMax before the networked version is available, but I can’t confirm this. I also believe it won’t be until at least late in the year that the networked version will be available, if not in 2011. Above this, the website is in the process of going through a major uplift! That’s what’s going on right now. We’ll see what happens. I can’t wait to write a similar post when 2011 comes on what happened this year!
Blog Blazers
In November of 2008, I published the book Blog Blazers. In Blog Blazers, (also available on Amazon), I interviewed 40 top bloggers, (bios can be found here). The book took me a good year to publish and I’m very proud of the results. In it I asked everyone the same questions so that you the reader can compare apples to apples and oranges to oranges. Not only that, but one of my goals was to make sure the questions had a lot of follow-up material so that you could continue learning after you were done reading the book. Questions such as What was your most successful blog post ever? Which books and websites do you recommend to new bloggers? What’s your best tip for writing a successful blog post? To name just a few. I even wrote some follow up posts to help people find further resources such as 10 Most Popular Books in Blog Blazers.
Because the book was released in mid-November, it was just in time for the Xmas rush. And of course, because it’s a new book from a new company (Levac Publishing House – owned and operated by yours truly), there were some initial distribution issues. For example, Amazon will only initially order a limited number of books for new books and from new publishers. And because of this, Blog Blazers was almost immediately out of stock on Amazon. The good thing is that although it took alittle bit of time, we were able to resolve the issue quickly enough. And of course, it’s a good problem to have!
Other than that small initial glitch, Blog Blazers as a whole has been a pretty smooth ride. Most of the issues with the book were in it’s production, the marketing and sales was fairly similar to LandlordMax. Actually, I learned so much from the production side that I ended up writing a 3 part series on how to publish a book. Here is the link to the series: Part 1, Part 2, Part 3.
The biggest thing I learned about publishing books is that profits can only really be made by selling books in large volumes. You have to move at least 10,000-100,000 books to make any kind of money. Less than that and I’m at a loss how you can make any profit (assuming you have a marketing budget). The profit margins are definitely lower than I expected. To be honest, I really did learn a lot more than I ever expected about the book publishing industry. I now have a very big appreciation for the effort that goes into making a good book, and just how hard it is to produce and succeed. I now thing that books in general are under-priced. That being said, lots of copies of Blog Blazers were moved. Right now there’s just a fraction of what I initially printed left before I need to make a decision on the next print run. So that’s pretty exciting.
In regards to how the book has been received, it’s gotten a ton of glowing reviews. It’s been reviewed on major websites, blogs, magazines. It’s landed me several interviews, podcasts, radio spots, video reviews, guest appearances, etc. It’s been used used for a workshop at Drake University. What’s also very excited is that on Amazon, a site known for it’s reviews, Blog Blazers has gotten an average 4.5 star out of 5 stars! Almost no books get 5 star reviews, it’s extremely rare. Most books get anywhere from 3 to 4 stars. 4.5 stars is exceptional!
As the year has been wrapping up, I’ve had to decrease my marketing efforts. Right now the book is mainly selling itself through word of mouth. I might put another big marketing push or two, but I don’t expect to put as big a marketing push as I did in 2009. It’s a lot of work and because of that I believe it took a lot of my time away from LandlordMax. It was ok for 2009, but I can’t commit as much time to promoting Blog Blazers in 2010 as I did in 2009, not with everything coming down the pipe for LandlordMax.
Overall though, Blog Blazers was a success which I’m very proud of it. The only thing is that in retrospect had I known beforehand what it takes to publish a book I doubt I would have done it. The last time I had calculated, I put 1000-2000 hours into publishing the book. That’s just my time! This doesn’t include the money I invested. It’s definitely a costly endeavour. So if you’re planning to write a book, you should really check out my book publishing series I wrote on my blog (mentioned earlier). It’s a BIG project! Not that there’s anything wrong with it, it’s just nice to know what you’re signing up for before you actually do sign up.
FollowSteph
As always, in 2009 I continued to write articles/posts here. The biggest workload came from a complete custom re-design of the site. And I have to give credit to Reuben Whitehouse for it’s success. He designed the new logo, as well as the whole look and feel. If you’re interested, Reuben wrote a blog post about how he designed and came up with the FollowSteph.com logo. It’s a pretty cool post with lots of pictures and explanations on how he did it.
The other big news for FollowSteph is that the Feedburner subscriber count, which I don’t publicly post yet, has been climbing fast. In 2009, the blog grew in subscriptions by 500%!! I can’t even begin to describe how exciting that is!! Normally I’d see a 50% to 100% yearly growth, never 500% times. 2009 was a big year. Very exciting stuff!
For 2010, my main goal is to increase my blog postings, bring it back to my pre-2009 levels. 2009 was just so insane that I have to admit I didn’t post as much as I use to. Especially the last few months of 2009. In November and December I only had 2 posts each. My goal is to get back to my usual posting schedule of at least once a week, preferably more if time permits. It’s definitely not a lack of ideas and things to say, it’s a lack of time.
RealEstatePigeon.com
RealEstatePigeon.com is a completely new website/project sponsored by LandlordMax! I’ve never once talked about it. This is the very first time right now!
RealEstatePigeon.com is expected to be publicly released later this week or early next week. You’re more than welcome to check it out now, just be aware that we’re putting on the final touches as we speak. There are a few outstanding graphical issues. That and I’m in the process of seeding it a bit more before fully going public with it.
What is RealEstatePigeon.com? It’s a Q&A (Questions and Answers) website about real estate. The website is based on the success of StackOverFlow.com, a Q&A website for programmers. The idea is that you’ll be able to ask real estate related questions and get answers. Not only that, but because it’s a community website, you can also show off your real estate knowledge and answer questions posed by others.
The differentiator here is that unlike discussion forums where the answers are all listed in chronological order which makes you have to read everything just to get any idea of what’s going on, you’ll be able to quickly see the best answers. This will work because all the answers get voted on, and the best answers will get pushed up to the top based on the number of votes. So the better an answer is, the higher it goes and the quicker you can get to it.
Not only that, but the website is going to have a reputation based system. What this means is that you receive reputation points for each of your questions and answers that are up voted. The more reputation points you get, the more real reputation and credibility you get. And the more real reputation you have, the more real opportunities you’ll get offline, in the real world.
For example, on StackOverFlow people have gotten such high reputation scores that it’s attracted the attention of people looking to hire experts. Yes, opportunities are being presented to people directly because of their reputation scores! People are getting contracts because of their reputation scores. People are getting hired for work because of their reputation scores. Basically, people with high reputation scores are attracting the attention of others who want to work with them.
Therefore the goal of RealEstatePigeon.com is that not only will you get answers to your real estate questions, but you’ll will be able help others (and as a side effect show off your knowledge). And in return for helping others, you’ll be able to potentially achieve success yourself! Who wouldn’t want to work with a mortgage broker who had a high reputation score. What about a knowledgeable real estate agent? When you approach an investor for money, wouldn’t it be great to be able to show them how much you know and your reputation score? Even better, I can’t wait to hear from the first person who tells me they got approached by investors instead of them having to approach investors because of their reputation on RealEstatePigeon.com!! That’s the ideal goal! To get people come to you rather than you going to them!

2010
To summarize, in 2010 I plan to:
- Continue to grow LandlordMax
- Release at least one new major version of LandlordMax
- Get very close to releasing a networked and multi-user version of LandlordMax
- Finish the major uplift of the LandlordMax website
- Sell out all the remainder copies of Blog Blazers’ first print run
- More than double the number of subscribers to this blog
- Bring back to the posting frequency to pre late 2009
- Launch RealEstatePigeon.com with success
- And have a lot fun doing all of the above!!
Let’s see what happens.
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Why I Have So Many Printers
I hate to admit it, but I have more printers than I have computers. Why is that? Is it because I love printers? Not at all. It’s because it’s economically cheaper to buy a new printer almost every time I run out of ink.
For example, today on Amazon I can buy the Canon iP3600 Inkjet Photo Printer for $43.08. Don’t be fooled by the sale price, just do an Amazon search for printers in the $25-$50 range and you’ll find lots of printers in that price range. Many are cheaper than this Canon printer, I just picked it because the discount wasn’t as heavy as some of the other models.
Now if we look at the price of ink cartridge to replace it, what they call the value pack, to replace all the colors including black, it comes to $41.05. Yes, it’s actually cheaper to buy a new printer than to buy ink. And I get a new printer!!
I understand that ink is where printer manufacturers make their profits, and that more often than not the printers themselves are loss leaders, but this is a bit ridiculous. Is it just this one case?
Epson has a WorkForce 30 Color Printer selling for $59.99. To replace the ink requires a $16.49 purchase for black ink and a $32.99 purchase for color ink. Combined, that’s $49.48, just $10 shy of a brand new printer!
And it’s not just Canon and Epson that do this, pretty much all printer manufacturers are in the same boat. Too often the price of replacing the ink is equal to or greater than the price of a new printer.
I do understand that the ink packs they give you with new printers aren’t the same size as replacements, but most people don’t generally think about this when they’re in the store itself making the purchasing decision. What we’re thinking is in the first case I get a free printer. In the second, for $10 more we get a whole new printer!
With this in mind, it’s easy to understand why people such as myself have too many printers.
And don’t get me started on how shoddy most printers are built these days. How many printers have you had that lasted more than a year or two before they stopped working?
PS: The prices on Amazon have already changed from when I initially wrote this post.
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Why is Feedback Important?

Several months ago I had the bad luck of catch Strep Throat. Since I’ve had it several times in my life, I pretty much knew I had without having to see a doctor. But if you want antibiotics to treat it, you need to go see a doctor.
Before I continue, let me just say that the main reasons you want to treat Strep Throat with antibiotics is two-fold. Firstly in rare cases it can easily prevent some pretty severe complications. And secondly, you’re much less contagious.
In any case, I initially tried to see my family doctor but unfortunately he was unavailable for whatever reason, maybe he was on vacation or something, I just can’t remember. (by the way my current family doctor is the best doctor I’ve ever had – not only is he good, but he also cares!). Because I couldn’t see him, I went to a local walk-in medical clinic.
The doctor saw me, did a quick swab test, and of course the results came back positive for Strep Throat. However, for whatever reason, the walk-in doctor didn’t want to prescribe me any antibiotics. She was very adamant, saying that my body could, and should, fight it off naturally.
Now I understand there is a lot of abuse going on with antibiotics, but Strep Throat is an infection that can potentially lead to serious complications in some cases if not treated, and it was 100% certain I had it. Sure it might go away naturally, but let me tell you, once you meet someone who’s experienced the serious complications from this infection, you understand why they recommend treating it. So why not take the antibiotics, an ounce of prevention is worth a pound of cure. Plus, I’d be a lot less contagious.
But she refused. She said to go home, relax, and come back in a few days if got worse. So I left. But after a few hours, I had second thoughts and called the clinic. I explained that I had been diagnosed with Strep Throat, that the tests were 100% positive, and that it was highly recommended by the medical establishment to treat it with antibiotics. Not just to help fight the infection, but to help prevent any potential complications from the infection. Talking to doctor via the receptionist, she basically informed me the doctor really didn’t want to treat me with antibiotics and to come back in a few days if it got worse. I pushed some more and since it was near closing time, the receptionist said they would have to call me tomorrow.
The next day I decided to get a second opinion since I hadn’t heard anything by lunch time. I went to another walk-in clinic and saw another doctor. He quickly did another swab test and it was also positive for Strep Throat. He immediately gave me a prescription for antibiotics. I mentioned about the other doctor who refused to give me antibiotics, and asked why she wouldn’t just to get a better understanding. He said he had no idea, that with Strep Throat you should always give antibiotics. Again, this isn’t a sore throat, it’s a confirmed (now twice confirmed) case of Strep Throat.
Two or three days later, I forget now, I got a call from the initial medical clinic. This time the receptionist said that the original doctor that saw me wasn’t in today, but another doctor from the clinic would like to talk to me on the phone. She said, and I’m trying to remember the exact words as best as I can here: “You have Strep Throat and we HAVE to treat it with antibiotics. You can come in within the next hour to pick up a prescription, I’ll leave it at the front.”
Now you may ask, what was the point of this whole story? And how is it related to feedback? Well, if you look at the first doctor, she basically refused to treat Strep Throat with antibiotics. Since she’s not my family doctor, once I leave the clinic, she has no way of knowing whether her treatment was effective. Or worse yet, whether her treatment (or lack of treatment) helped or made things worse. She can only assume that things got better.
Let’s take this one step further. Let’s say her lack of treating me with antibiotics caused a rare kidney complication from the Strep Throat. How would she ever know unless I returned to tell her about it? She can’t know, and therefore she can’t learn from her mistakes. As far as she can tell her treatment was very effective since I didn’t come back.
How rare are the complications? I don’t know. But did you know it’s speculated that Mozart, the famous composer, may have died due to a kidney failure complication because of Strep Throat. Although rare, it does happens. But what’s worse is it’s so easy to prevent.
Getting back to our story, let’s say there are complications in 10% of the cases. How can any doctor from a walk-in medical clinic know (and learn) on the effectiveness of their treatments? As far as the first doctor who treated me can tell, there were no complications. No one came back. Although they might have ended up in a hospital, she wouldn’t know. She might not even be aware that another doctor from her very own clinic treated me with antibiotics. She could theoretically believe her treatment was right and continue treating her other patients the same way, re-enforcing her belief that her treatment (or lack of) works. A vicious cycle. And it’s really not her fault, there’s no way for her to know if it isn’t working.
Which is why it’s so important to have a family doctor. Unlike a walk-in clinic doctor who you’ll only see once, or maybe a few times over the years, your family doctor is going to be following-up with you on an on-going basis. Your family doctor is going to be getting feedback on their treatments. They’re going to see the results of their treatments firsthand and learn from them. They’ll know what works and what doesn’t. It’s not necessarily that one is better than the other (although it may be case), it’s that one has the chance to see the results of their actions, and learn from them, while the other doesn’t.
Feedback is the key! Without feedback how can you learn anything? How can you know if something really works if you never get to see the results of your actions? Feedback is the key ingredient in learning!
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How to Leave a Voicemail That Will Get Called Back

As part of opening up the technical support phone lines for LandlordMax a couple of months ago, we’ve chosen to let customers leave us a voicemail rather than waiting on hold on the phone until someone becomes available. I believe this is the best solution for us, and we call back pretty quickly.
That being said, we get all kinds of voicemail messages. Some are great and some are not so great. Unfortunately sometimes the messages are just too hard to decipher and we can’t call back. So today I’m going to share with you the keys to leaving a great voicemail. And this applies to both personal and business voicemails. In no particular order they are (other than the first three):
Introduce Yourself Clearly
First and foremost start your voicemail by stating your name and phone number before you start leaving your message. This really helps give context to the message. Although you may know who you are, don’t assume the other person knows who you are right away. Not only that, but if you start talking about a prior history and the person taking the message doesn’t know who you are or what history you’re talking about, then they’ll have to re-listen to the voicemail at least twice (maybe more) before fully understanding it.
Imagine that you’re the receptionist at a doctor’s office and you get a voicemail such as: “Hi. After all I won’t be able to make the appointment for tomorrow at 3pm that you scheduled earlier for me”. If you heard just that odds are pretty high you might not be able to put two and two together and figure out who the caller was. Not only that, but if there’s more than one person handling the voicemails, then the person listening to the message might be the other receptionist who has no idea of the history. Adding “Oh and my name is ….” is very helpful, but it would be even better if you could put it first. Without looking back, can you remember what time the appointment was at? Probably not, you’re too busy just trying to process the message that you have to go back and re-listen to it.
Another good reason to state your name and phone number first is that generally when you transcribe voicemails to paper you write the contact information first. It’s easier to sort and take notes if you have several voicemails to call back. This is true for both personal and business voicemails.
Speak Slowly And Repeat Your Name and Phone Number
When you leave a voicemail, say your name and phone number slowly!! Remember that although you know your name and phone number by heart, the other person doesn’t. If you rip it out at mach 10, it’s very hard for the person taking the message to decipher it, never mind write it down. We’ve all heard voicemails where the person says the number so fast we have to hear over and over and over and over again just to get it down on paper. Avoid this at all costs!
If you have an odder name like mine (Stephane Grenier), take your time to articulate yourself and say it clearly. If you quickly muffle through your name, especially in a low voice, the other person has very little chance of getting it right. This is especially true if you’re offended when people incorrectly say your name. The good news is that you don’t have to spell it out, you just need to pronounce it clearly.
Raise the Volume of Your Voice
Speak louder than usual. Some connections are terrible. Maybe your phone has a lower quality microphone. Maybe the other persons phone is of lower quality. Maybe the person taking the message is in a louder environment. Speak up. Don’t be shy. It really helps. On several occasions we haven’t been able to return calls because we just can’t hear the person. They speak so low or softly that we can barely make out anything. Combine that with someone who says their phone number really fast, and there’s no way you can decipher the voicemail.
Don’t Assume Caller ID
Just because caller ID is everywhere, don’t assume you don’t need to leave your phone number. The number you call from can be blocked. The person transcribing the voicemail might not have access to the caller ID information. And in many cases the phone number displayed through the caller ID is just wrong or inaccurate. This is especially true if you call from a business and all calls just display the main phone number for the business.
Don’t Assume Previous Knowledge
Having already mentioned this, don’t assume the person taking the message has any history of your previous conversation. Especially in a business environment. Even if it’s a direct line to the same person, they’re probably dealing with multiple people on a daily basis. It’s not personal, it’s just the way it is. We humans have limited memory capabilities, so let’s help each other out. By giving a context, you’re also helping yourself.
Don’t Assume I Know You Just By the Sound of Your Voice
Generally you can get away with this for personal voicemails, especially with close relatives and friends. but definitely don’t assume this in a business environment. And even with friends and family, don’t assume it. Maybe when you left the voicemail there was a lot of background, you had a cold, my phone isn’t very good, etc. Remember, assuming makes an a– out of u and me.
Leave a Phone Number That Can Be Called Back
If you want someone to call you back, make sure you leave them a number they can call you back at. Just today I got a voicemail from someone asking me to call them back. When I tried, it said: “This person is no longer accepting any calls”. I can’t call them back. Similarly if you call a business, leave a number where you can be reached during the business day. And vice versa for a personal voicemail to a friend to call you back at night.
Avoid Background Noise
As mentioned before, if at all possible, when you leave a voicemail try to keep the background noise to a minimum. You never know the sound quality that will come out the other end, so why make it harder for the person taking the voicemail.
Always Leave Your Phone Number
This one is much more true for business than personal voicemails. Just because we’ve talked on the phone several times before, it doesn’t mean that I have your phone number readily available. Just imagine you’re a banker and someone left you a voicemail to call back about the interest on their mortgage but didn’t leave their phone number because you’ve had several back and forth calls. Now for some weird reason you can’t find their phone number in your notebook (it’s there but you can’t find it), what do you do? You can then look it up on their mortgage application form, which hopefully it’s there. If not you can always look them up in the phone book. You have so much to do, maybe you’ll just call them back later this afternoon since you have to digg for it. As you can see, as the effort to find your phone number climbs the odds of getting a quick call back drop. And who knows, if you’re very unlucky, they may never be able to call you back! By leaving your phone number you can make returning your call that much easier. And we all know the easier it is to do something, the more likely it’s to happen.
Conclusion
Obviously there are other things you can do to improve your voicemails, but just these will make an incredible difference. If I had to keep it down to a sentence, I would say: “Always say your name and phone number clearly, slowly, and loudly”. At the very least, you’ll get a call back!
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Are Your Backups Actually Good?

Being the founder of a property management software business (LandlordMax), I can’t tell you how many times we’re contacted by people who’ve lost their data because of a hard drive failure, a complete computer failure, a virus, and so on. It happens all the time. So much so that a few years ago I wrote 4 Simple Steps to Protect Your Data From 99.9999% of all Computer Failures to help prevent this from happening to as many people as possible.
The good news is that today I’m seeing a lot more people pro-actively backing up their computers and their data. The bad news is that not all solutions are good. Whatever your backup solution is, you should test it before you NEED to use it. You might be surprised at how exactly it works. Or maybe it just simply doesn’t work. Maybe the automated backups aren’t actually backing up anything. Maybe it’s backing up the wrong files. Maybe the software you’re using is faulty. Whatever backup method, test it.
To give you an example, I was recently talking to a customer who was very active in her backup procedures. She knew that backing up was important, and she was very actively using a service to remotely backup her data in real time. I highly commend her for that, that’s better than most people. That’s exactly what we all want to see. I can’t praise her enough for being pro-active. And because of this she felt confident that her data was safe, which is completely reasonable, I would too.
However there’s one very big issue, and maybe you’ve already spotted it. If not, re-read the previous paragraph. Can you see it now? Her data was backed up in real time! If you think about it, this only protects you from a hardware failure or theft at best. And even then, if the harddrive is bad, you’ll still have the bad (corrupted) files overwrite your good files!! It only really protects you from a computer failure that’s very quick (power supply that shorts the machine) or theft. Maybe a few other situations, but it’s very limited. It doesn’t protect you from a bad harddrive, you’ll just push the same bad data to the backup service as the files get corrupted. It doesn’t protect you from a virus, the virus is just pushed over to the backup. It doesn’t protect you from accidentally deleting a file, the file is just as fast deleted on the backup!! Real time backups are good for backing up you system as it is exactly right now, good AND bad!
In other words, real time backups can be very limiting unless you can revert to a previous day, week, or month. And because most of these services are low cost, they don’t really offer these options. They just can’t, it’s not economically possible. For example, the solution use by the previously mentioned customer charges $54.95 a year for real time backups. If you look at the numbers, that’s less than $5/month for unlimited storage. I did notice that in her case the bandwidth was really slow, an 8MB file took about 15 minutes to restore. I would also assume support is about as good as $5/month hosting. But ignoring that, how can they feasibly offer tagged (dated) backups at those prices? Would most consumers pay $100/year for backups? My guess is probably not. Which means you won’t be able to revert to a previous version, just to your current version, whether it’s good OR bad.
Which means that if you overwrite a file, it immediately overwrites your backup. You can’t revert. You can only get what’s on your disk right now. The same is true if you’re infected. All you can do is get back the infected files. The only time it will save you is if you’re computer dies suddenly due to a hardware failure, theft, or other even less likely events.
So the moral of this post, whatever your backup solution is, I strongly recommend you verify it before you NEED to use it. You may be in for some surprises. The backup disk may not work. The backup system may not actually be backing up anything. Can you get a previous backup that’s not from today (in case you have a virus)? How long will it take you to get your computer back up (at 8Mb/15 minutes, a 1 GB backup could take days!!)? Don’t just think because you have a backup solution that you’re good to go, test it!
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How To Be Invisible – Book Review
If you’re looking for a book on how to LEGALLY protect your assets and your privacy then you absolutely have to read How to Be Invisble by J.J. Luna. I strongly recommend it. I generally don’t mark up my books, but I can’t say that for this book. It’s bookmarked, highlighted, you name it. The only thing to note is that this book is NOT about tax avoidance. Neither I, nor the author, recommend tax avoidance in any way. This book is about protecting your assets and your privacy from the public.
Why would you want to protect yourself? For several reasons. To use some examples from the book: you suddenly win a lottery ticket, you physically look just like the bank robber that was highlighted in the evening news the night before, you’re innocently related to the wrong person, you have a significant amount of money, someone faked their identity as yours, you have a stalker, you accidentally cut someone off on your way home and they want to come after you, and so on. There are a lot of reasons of why you might want to protect your assets and your privacy.
How do you protect yourself? That’s the topic of the book How to Be Invisible. J.J. Luna covers this topic in amazing detail and he offers a wealth of information. Not only that, but he also explains how there are different levels and layers of security. He goes from the simple basic security precautions you can take all the way to some very advance and high level privacy measures you can implement. What I especially liked is that he not only covered how to protect your privacy, but also how to protect your assets.
Being a computer geek, I generally find that most sections on technology are pretty superficial, and too often just plain wrong. In many cases the authors doesn’t really get it, and there are glaring holes in their information. Not so with this book. I actually learned new things from the technology section of a non-tech book! Assuming the rest of the book is as accurate as the technology section, well let’s just say I have no fear trusting the information in this book. Although I always recommend doing your own due diligence, because after all you can only blame yourself, I’m very confident in the information in this book.
Something else I really liked about the book is how several times the author asks you how you would find someone given a specific set of limited information. At the beginning of the book, and I hate to admit this, I really didn’t know how. But as I progressed through the book, I got smarter and smarter. There’s some amazing examples of how easy it can be to find people and their assets, so it pays to know if you want to protect yourself. It also makes you more aware of your surroundings, which is very valuable in all situations, not just when you want to protect your privacy.
Overall I strongly recommend the book How To Be Invisble. It’s a great book with lots of useful information. Although you may not choose to implement the highest levels of security, I have no doubt you’ll at least implement some of the techniques the author suggests. I know I’ve already changed the way I do a few things.
You can find the book How to Be Invisble on Amazon by clicking here. You can also find further information at the website HowToBeInvisible.com and at the author’s blog Invisible Privacy.
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