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You Can Only Achieve What YOU Believe You Can Achieve

Believe

What’s the furthest you believe you will go in life? Do you believe you will own your own company? Do you believe you will be the boss at your job? Do you believe you will climb Everest? Do you believe you will make $1,000,000? Do you believe you will marry the most amazing person?

Firstly, notice I said believe and not think you can. With that in mind, which of the above questions do you truly believe you will achieve?

Now here’s the kicker, I can pretty much guarantee you that if you don’t believe you will achieve it, then you won’t. It’s not very complicated, it’s really that simple!

In the movie Fired Up!, an Animal House style movie, there’s a scene where the team believes they suck and because of that they do! That’s when the hero chimes in with a pretty colorful and somewhat offbeat speech about the importance of believing that you’re good. Below is the exert with some edits (to keep it cleaner for this blog):

– Sorry, guys, I just suck.
– It’s not just you. We all kind of suck.
– We’re not good at all.
– Hey, stop. Stop talking like that.
– But it’s true.
– We’re just not that good.
– Stop.
– Enough of that. You can go as far as you want.
– What do the Panthers have that you don’t have?
– Skills.
– Athleticism.
– Kickass cheers.
– Laser hair removal.
– Big-a** t******. I’m just saying.
– Confidence. They’re cocky a*******.
– Like Nick, the cockiest a******* on the football field. That’s why he’s good.
– He’s right. I’m awesome.
– Because he believes in himself.
– Also because I’m awesome.
– He knows he’s gonna be good, so he’s good. And he takes chances.
– Not hard due to the fact that I’m awesome.
– Nick. Trying to make a speech here.
– I’m sorry.
– Either bet big or go home.
– If you don’t wanna take any chances, then you shouldn’t even be here.
– I know you wanna be here, because you finish last every single year… but you keep coming back…  even if it means taking endless shit…  from total dong-knockers like the Panthers.
– All right. Come on, guys. Let’s be cocky a*******s.
– Yeah, you know what, he’s right.
– And I can say that… because I am the best cheerleader here, so you can all suck my d***.
– I was just being a cocky a*******.
– Oh, nice. That’s what I told you. Look, did you see what she was doing there?
– That’s exactly what I want from everybody.
– All right, let’s do this.
– And remember, you’re awesome. Let’s risk it to get the biscuit.
– All right, get cocky, b******.
– Let’s do it. Come on, guys. Ready.
– Hit it!

Although a bit colorful, and not exactly what I meant the idea is still really there. If you don’t believe you will succeed you won’t. And because the team thought they were bad, they always finished last.

As an aside, if you don’t believe in yourself, you’ll never take chances, which means you can never really lead. Part of success is also knowing how to create your own luck.

Let’s look at a more concrete example that you can associate in your life. Let’s say you’re making $50,000/year right now and you believe you can’t make more than $65,000. Will you ever make $75,000? No! Why? Because if you don’t think you can make that much, you’ll never ask for that much. You’ll never try to make that much. You won’t do what it takes to make that much. You may achieve up to $65,000, but you’ll never go above that level because that’s as much as you believe you can make.

The same is true with your dream job, the raise you want, the promotion you want, and so on. If you don’t believe in it, you will never try or get it. The very fact of not trying alone will prevent you from succeeding.

And it’s not just jobs, the same is also true for finding your perfect girlfriend/boyfriend/wife/husband. How many people are just too shy to approach the person they really like? They just sit there and wait, thinking they don’t deserve that person. They never take the chance. How many movies are about someone in love but never having the courage to take that initial leap?

The reality is that you have to believe you will succeed to succeed. When I started LandlordMax, I knew it was going to be a success. It was a fact a fact in my mind. And it is succeeding!

As Jeremy Clarkson from Top Gear so well put it in the Bolivia Special episode (4:48): “If you believe something will happen, it will happen”.

What’s the furthest you think you will go in life? Do you think you will own your own company? Do you think you will be the boss at your job? Do you think you will climb Everest? Do you think you will make $1,000,000? Do you think you will marry the most amazing person?

Whichever questions above you answered no to, I can almost guarantee you won’t ever achieve. If you don’t believe you can do it, you won’t. It’s not very complicated, it’s really that simple!

In the movie Fired Up!, an Animal House style movie, there’s a scene where the team believes they suck and as such they do! But then our hero explains, in a pretty colorful and more entertaining method, the importance of believing that you’re good. The following is the exert:

Looking at a more concrete example. Let’s say you’re making $50,000/year right now and you believe you can’t make more than $65,000. Will you ever make $75,000? No! Why? Because if you don’t think you can make that much, you’ll never ask for that much. You’ll never try to make that much. You won’t do what it takes to make that much. You may achieve up to $65,000, but you’ll never reach above that level.

The same is true with your dream job. If you don’t think you deserve or can do it, you will never try for it. The very fact of not trying alone will prevent you from succeeding.

And it’s not just jobs, the same is also true for finding your perfect spouse. How many people are to shy to approach the person they really like? They just sit there and wait, thinking they don’t deserve that person. They never take the chance. How many movies are there about someone trying to fall in love with their dream person but never having the courage to take that initial leap?

The reality is that you have to believe you will succeed to succeed. When I started LandlordMax, I knew it was going to be a success. As a matter of fact, I also didn’t really have a choice. It had to succeed. As Jeremy Clarkson from Top Gear put it in the … episode, if you believe it enough, you can will it to happen!

Jeremy clarkson

Sorry, guys, I just suck.

– It’s not just you. We all kind of suck.  – We’re not good at all.

– Hey, stop. Stop talking like that.  – But it’s true.

We’re just not that good.

Stop.

Enough of that. You can go as far as you want.

What do the Panthers have that you don’t have?

– Skills.  – Athleticism.

– Kickass cheers.  – Laser hair removal.

Big-ass titties. I’m just saying.

Confidence. They’re cocky assholes.

Like Nick, the cockiest asshole on the football field. That’s why he’s good.

– He’s right. I’m awesome.  – Because he believes in himself.

Also because I’m awesome.

He knows he’s gonna be good, so he’s good. And he takes chances.

Not hard due to the fact that I’m awesome.

– Nick. Trying to make a speech here.  – I’m sorry.

Either bet big or go home.

If you don’t wanna take any chances, then you shouldn’t even be here.

I know you wanna be here, because you finish last every single year…

but you keep coming back…

even if it means taking endless shit…

from total dong-knockers like the Panthers.

I wanna cut the blond one.

– What?  – What?

– What?  – What?

– What?  – I’m just saying.

All right. Come on, guys. Let’s be cocky assholes.

Yeah, you know what, he’s right.

And I can say that…

because I am the best cheerleader here, so you can all suck my dick.

I was just being a cocky asshole.

Oh, nice. That’s what I told you. Look, did you see what she was doing there?

That’s exactly what I want from everybody.

All right, let’s do this.

And remember, you’re awesome. Let’s risk it to get the biscuit.

All right, get cocky, bitches.

Let’s do it. Come on, guys. Ready.

Hit it!






Top Entrepreneur Movies to Watch

In no particular order:

WallStreet Wall Street (1987)

There are numerous lessons to be learned from this movie. It’s probably THE most famous business. What’s more, it’s still amazing today, 20 plus years later! Some of my favorite quotes include: “It’s not a question of enough, pal. It’s a zero sum game, somebody wins, somebody loses. Money itself isn’t lost or made, it’s simply transferred from one perception to another”. “Life all comes down to a few moments. This is one of them”. The most valuable commodity I know of is information”. And probably the most quoted: “Greed is good.”

Although the above quotes are mainly about greed, which is the central theme of this movie, there are many many many lessons to learn. There’s ambition, taking chances, the power of information, and so on.

An interesting tidbit, one of the pivotal scenes of this movie is quoted as part of another movie in this list (The Boiler Room).

startupdotcom Startup.com (2001)

The story of a group of friends from high school who decide to start a dot com business at the height of the dot com boom (aka mania).

It starts off as you would expect, with lots of excitement and energy. But as the business grows, VC money becomes more and more important since there is no real revenues. To avoid spoiling the movie for those that haven’t seen it, let’s just say a lot of issues have to be dealt with.

This is a great movie for people thinking of starting a business with a group of friends, of exactly what can happen and what you should discuss beforehand. Plus it show the importance why a business should be run to be profitable. The whole movie is really about getting the next round of VC (Venture Capital), it’s not about how to grow the business to earn more money. I don’t even remember this being discussed once in the whole movie!

SecretOfMySucess The Secret of My Succe$sThe Secret of My Succe$s (1987)

The Story of an ambitious young man who wants to conquer corporate America. Although he doesn’t climb through the proper channels and there’s plenty of 80’s style “you can do anything”, there’s lots of good lessons. For example, in the movie he was able to climb just by filing the proper paperwork!

Some great lessons include the power of charisma, the power of  information, the value of social networks, and so on. Although this may be a more arguable point, that sometimes it takes a bit more than hard work to get ahead, you also need to create your own luck. I would of course not recommend creating luck the way Brantley (played by Michael J. Fox) did in the movie, but the idea is that he took his destiny into his own hands.

JerryMaguire Jerry Maguire (1996)

Ignoring the two big quotes from this movie: “You had me at hello” and “Show me the money”, this movie is what entrepreneurship is all about. Jerry is a successful agent for his clients at a large firm when he comes to the realization that things aren’t working for him. He writes a mission statement of what the company should be, where agents should have less clients so that they can foster better relationships.

Needless to say, this doesn’t go well. So he sets off on his own to start his own company with his own clients which will be run according to his mission statement. He will focus his business on managing less clients but taking more time and effort with each client. On building relationships with them.

And like any business, the start can be rough. It never quite goes as planned (it honestly rarely does – double to triple your estimates, and not your best estimates), and in this movie he almost loses everything. But he is able to pull through, and he does succeed.

Hitch Hitch (2005)

You might be wondering why this movie is in the list, it’s because it’s not just about romance.

Business is about understanding your customer’s problems and finding solutions to those problems. In this case Hitch is a successful consultant not only because he’s good at what he does, but also because he’s figured out what his customers want, even when they don’t really know it.

What’s also interesting is this is one of the few movies you see someone be selective with their customers, and even fire their customers. Hitch interviews all his clients to make sure their intentions are good, and only then will he work with them. If he finds out later that they aren’t, he immediately fires them.

All around a good movie showcasing the importance of understanding what your customers problems are and finding solutions for them.

As an added bonus, he always demonstrates the power of word of mouth marketing! His business is not exactly something you want to advertise on a billboard, so it has to be through word of mouth. And he is successful.

ForrestGump Forrest Gump (1994)

Shrimp anyone? Even Lieutenant Dan didn’t believe Forrest could start a shrimping business.

The main lesson here is that it doesn’t take brilliance to start a business, anyone can. Sure Forrest had a little luck because of a storm that wiped out his competition, but had he not tried he never would have gotten anywhere. And he definitely wouldn’t have been on the cover of Fortune Magazine as depicted in the movie.

Starting and running a business takes more than skill. It takes a lot of hardwork. But most important, you have to actually start the company!

As I’ve said before, Ideas are a Dime a Dozen. Not to downplay them, but the concept is that coming up with an idea is not  hardest part of a business, executing the idea is. And in the movie, we see Forrest does just that!

BabyBook Baby Boom (1987)

A high powered executive (known as the Tiger Lady) inherits a baby and suddenly finds her life turned upside down. She eventually makes the decision to move away to the country to raise the baby. Once there, she comes across the idea of creating high quality baby foods for a niche market. Being the 80’s and all, there’s the classic montage of her building her business into a very successful business, so successful that her previous company offers to buy her out.

The biggest lessons learned from this movie are about the importance of niche markets. How it’s important to focus on thing and be the best at that thing. Had she created another brand of baby food, it would’ve just been another baby food company, and she would’ve had no chance. Instead she found a segment of the market she wanted, then she spend some time analyzing that market for it’s potential (yes, you actually see her analyze her market segment/niche in the movie).

It’s important to have a USP (Unique Selling Proposition), and J.C. (the high powered executive) definitely figures hers out.

BoilerRoom Boiler Room (2000)

You would think this is the movie to show you what not to learn about business because it’s all about scamming your customers. True, I agree, but there are still several things to learn.

My favorite quote: “And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, that’s it, I’m done.” That’s right, this movie is mainly about high pressure sales tactics. Although I personally disagree with this kind of sales tactic, but it’s still important to understand because it will eventually be used on you.

They also discuss about market segmentation, but not exactly in those terms. They discuss how some customers are more profitable then others, and how to identify them. How to determine which are the fat whales.

There are some other great lessons in this book, especially the importance of questioning a too good to be true deal. You’ll definitely get learn something from this movie.

PiratesOfSiliconValley Pirates of Silicon Valley (1999)

Who doesn’t know Bill Gates or Steve Jobs? What better movie can there be on business than the story of how those two started their companies.

Although it’s not exactly known for it’s accuracy, it’s still an amazing movie with a lot to learn from. These are two different people that both succeeded wildly yet took very different paths to success.

What’s also very interesting is the impact of some of the decisions they made early on. There’s a saying that basically goes along the lines of, you can be good in business and succeed, but you need to be both good and be lucky to succeed wildly. They were both good, and fortunately for both for them, they also both made some very good decisions early on.

OfficeSpace Office Space (1999)

How can this movie not be on the list. It’s a classic! Of course it’s not so much about learning how to run a business as it is about how NOT to run a business! But still this movie is just too hilarious to leave out.

Examples of how not to run your business include TPS reports. Or having a dozen managers ask you about your TPS report. Can you imagine having to deal with that many managers?

One of my favorite quotes is: “Yeah, I just stare at my desk; but it looks like I’m working. I do that for probably another hour after lunch, too. I’d say in a given week I probably only do about fifteen minutes of real, actual, work.”. How can you expect any company to excel and lead if you’re people are that de-motivated.

cocktail Cocktail (1988)

In this movie Brian (played by Tom Cruise) is a very ambitious young man excited to get his start in the business world. He quickly learns that none of the big companies are interested in hiring him without a degree, so he unrolls at the local city college and starts a part time job where he meets his counterpart for the movie.

Together they go through quite an adventure. They decide they’re going to open their own bar called Cocktails and Dreams. But to do this, they need money, and this is where they start to diverge on their paths. This also where the biggest lessons can be learned. Having a business partner is not something to do on a whim. It’s very difficult, you need to have the same goals, you need to be able to work together through the tougher times, you basically need to work better together than an old married couple.

Above that, and the usual business lessons, another interesting aspect of this movie is that not all money to start your company is equal. That is to say, just because you can get money, it doesn’t mean you should. It may or may not be worth the costs. So be careful when you take money for your business, make sure it’s worth the cost for you, not just personally, but also that you’re not giving away too much for it.

rudy Rudy (1993)

Rudy is here because it’s so inspirational. Rudy is a movie based on the true story of a “5 foot nothin’, 100 and nothin’ with barely a speck of athletic ability’ man who achieved his dream of playing in a football game for Notre Dame. No one believed he could, not even his family or friends, no one.

However through sheer will and determination Rudy was admitted to Notre Dame, got on the football team, and got to play one game. That’s amazing considering he had everything going against him!

He worked hard, he persevered where most people would’ve quit. He worked so hard that when the coach said he wasn’t going to be able to play him on his last possible game, the football team revolted and refused to play unless he got dressed. Not only that, they got him on the field. And best of all, as far as I understand Rudy was the only person ever to be carried off the field on the shoulder’s of the other players. That’s how much they respected his dogged perseverance!

TradingPlaces Trading Places (1983)

In this movie two investors/businessmen decide to make a $1 bet to see if they can turn a successful person into a homeless criminal and homeless criminal into a succesful business person.

It has all the charm of an 80’s comedy. But above that, the two main characters invest and work the commodities market, along the way exposing mis-perceptions about the American Dream.

And as a benefit, you’ll actually get to learn about how the commodities market work. And if you’re a bit confused by how the end goes, the following is a good explanation.

WorkingGirl Working Girl (1988)

Ignoring the massive 80’s Big Hair, this movie is the story of Tess’s climb up the corporate ladder during the big Merger & Acquisition fad of the 80’s.

Above the normal business lessons, this movie really shows the importance of social skills in business. Not only do you need to be smart, but you need to be able to work with people. You need to understand other people’s needs. You need to be able to communicate with other people. And most importantly, it really helps if other people believe in you.

Aviator Aviator (2004)

This is the story of Howard Hughes, from his beginnings all the way to the end.

Even though Howard had some personal issues, but he was still an amazing businessman. How many people are willing to make the types of bets he did on succeeding? Betting the whole company many times over?

There’s no doubt he was a very smart person, but he also had a lot of ambition and was willing to put his money where his mouth was. And not just on a small scale, but on a massive scale.

What I found most interesting is that all the while he was creating and growing his company he was also battling some very big inner demons. He was able to succeed where most people would’ve crumbled, and he built a largely successful company above that.

Newsies Newsies (1992)

Business is not all about making smart decisions and executing on them, it’s also very much about the people behind the business. Without people there is no business.

And this movie is in this list because it shows the importance of people. Not so much about getting the right people, that’s another lesson, but in treating your people right.

In the movie, the owner of the newspaper company basically decides to decrease the pay of the newsies, which they don’t appreciate. This leads to a strike. Do remember of course that this movie takes place many years ago, when child labour was common and striking wasn’t unionized as it today.

In any case, the lesson here is to remember to treat your employees well. This not only includes paying them what they deserve, but also treating them the way you’d like to be treated. It will make a difference in the long term, as Hearst (the owner of the newspaper company) learned the hard way.

Click Click (2006)

As important as your business is to you as an entrepreneur, you also have to realize that there are other things that may be even more important.

In this movie, Michael (played by Adam Sandler) learns the hard way that climbing the corporate ladder isn’t the most important thing in his life. His family is the most important thing.

When starting, and even when running a largely successful company, too many entrepreneurs focus solely on their companies forgetting almost everything else, even their own basic health! And in some cases, they sometimes wear this as a badge of honor. Yes your business is important, but is it the most important thing in the world? You should always ask yourself what the most important thing in the world would be if you had a heart attack today?

RiskyBusiness Risky Business (1983)

First there’s the obvious standard business lessons. You need a product that people want. You need to market it. You need to … But what’s more interesting is the underlying theme of this movie, which is how greed can corrupt people.

Joel starts off innocently enough, but by the end of the movie his business venture isn’t exactly what you’d call mainstream. Mainstream or not though, all businesses obey the same core principles. As he describes at the end, his business is “Dream Fulfillment”. Find what a customer needs and fill that need.

Tucker Tucker: The Mad and his Dream (1988)

To quote the tagline: “When they tried to buy him, he refused. When they tried to bully him, he resisted. When they tried to break him, he became an American legend. The true story of Preston Tucker.” If his story doesn’t inspire you to build your company, I don’t know what will.

What’s great about this movie is that it shows that sometimes you need more than sheer will, you also need a bit of salesmanship to go along with it. You need to to sell people on your idea, and more importantly on you!

GungHo Gung Ho (1986)

Although dated, this film shows that business isn’t just about ideas and execution, it’s also a lot about culture. And although this movie is about the 80’s business Japanese business culture clashing with the 80’s American business culture, it’s about a lot more than that.

Mergers and acquisitions aren’t always as rosy as they appear on paper. Just because two businesses can appear to have “synergy”, it doesn’t mean they will work well together.

But the biggest lesson to take away is that all business have cultures that get established within them. These cultures can be good or they can be bad for the business. It’s therefore very important to cultivate cultures that will benefit the company, especially because it’s extremely hard to change them later.

TommyBoy Tommy Boy (1995)

“Holy Schnike”, Tommy Boy is on this list? Yes it is. Why? To quote Ray Zalinsky (played by Dan Aykroyd): “Truth is, I make car parts for the American working man because I’m a hell of a salesman and he doesn’t know any better.”

In other words, a great product doesn’t make a great business. It sure helps, but it doesn’t guarantee you’ll succeed. Betamax was better than VHS. The Mac was better than Windows in the 90’s. There’s countless examples of products that were superior but lost out. To succeed at business you need to be able to sell and market yourself.

YouveGotMail You’ve Got Mail (1998)

Although the central theme of this movie is the love story between Joe Fox and Kathleen Kelly (played by Tom Hanks and Meg Ryan), it’s also about a small company having a big competitor move into it’s market.

It’s generally better if you can be the aggressor, but if not, you need to be prepared and learn how to differentiate yourself. In this movie Kathleen’s store is very different from Fox Books, it’s personable, it’s memberable, and so on. But it’s still not enough to compete with discount prices on commodity items (the same book can be purchased cheaper down the street). She wasn’t able to learn how to differentiate herself enough before it was too late.

Therefore the lesson here is don’t try to compete head on with a big company on their terms, find another way to compete with them on your terms, one which you can hands down beat them. And go from there.

FamilyMan Family Man (2000)

With anything else, you need to have balance. And to reach the very top of success requires a lot of sacrificing, which Jack (played by Nicholas Cage) has done in this movie. But is it worth it? Is all the money worth it? Maybe, maybe not.

Assuming you don’t want to be the very best of the best, it’s important to realize that starting a business does require some sacrifices. If you want to start a business at night and on the weekends, then that’s coming out of your free time.

Also expect it to take a long time, there’s no way you can do it in just a few short months.

If you want to go even bigger than that and quit your job, then expect to be working more and harder than your full time job to get your company started. Success does require a great deal of effort, it isn’t easy. Otherwise everyone would be doing it.

InGoodCompany In Good Company (2004)

The most obvious business lessons to take from this movie is that there are multiple ways to successfully run a company. And there are the multiple approaches to building up your client base. In the movie Dan does it through social networking while Carter does it through cross-promoting, etc. Both are very successful in their own ways.

Another lesson I personally cherished is that just because there’s a new way to do things, it doesn’t mean it’s always the best or right way. In many cases it is, but not always.

How many of you remember the main business strategy of the dot com era? The idea of getting as many eye balls on your company’s website as possible, no matter what the cost. Dominate the market segment and then figure out how to be profitable.

Always, always, listen and understand why it was done the way it was done before you jump into a new way of doing things.

Honorable Mentions

The following are more great business related movies that you can benefit from watching, movies that I could have made fit in this list but would have made the list too long to read. They include:

More Mentions

The following are related movies that are suppose to be really good but that I just haven’t yet seen:

If I missed any please add them below in the comments.

https://www.imdb.com/title/tt0262021/





2009 – A Year in Retrospect

2009-2010

2009 has been my busiest year to date since I’ve started blogging almost 4 and a half years ago and founded LandlordMax 6 years ago! Looking back, it’s hard to believe everything that’s happened. Which is why I’m going to take a breather today and look back at 2009, to share with you all that’s happened. Every once in a while I like to do that, and it’s been way too long since the last time.

When 2009 started, LandlordMax (the property management software company I founded) was growing at a very nice pace and the real estate market hadn’t collapsed as far as it has today. We were in the process of trying to release our biggest ugprade, version 6.05. We were also trying to get a Mac version out in the first half of the year, and hopefully get much further on the networked multi-user version. I had also just published my book Blog Blazers (November 2008) in which I had interviewed 40 top bloggers about their take on blogging. Above that I was in the process of a major redesign of this blog. Those were the major items on my plate as 2009 started.

Overall it mostly went as planned, with some surprises and exceptions. The biggest unexpected was just how much work it was going to take to make it all happen. If I had known ahead of time just how busy 2009 was going to be, I probably would’ve been a lot more stressed. Sometimes ignorance is best. In any case, here is my journey broken down into sections:


LandlordMax

Just to quickly re-iterate, LandlordMax is the company I founded about 6 years ago. The company primarily builds and sells property management software to real estate investors, property management companies, property managers, banks, colleges, and anyone else who needs to manage rental properties. The software manages the accounting, workorders, invoices, leases, tenants, buildings, and about a million other things. It’s a very useful and powerful piece of software.

When 2009 started, we were very actively working on a major upgrade of LandlordMax, which eventually was released as version 6.05 in May 2009. In it we included many new features, including a large amount of charting, email integration, Outlook support, whole new sections (accounts, contacts beyond tenants, vendors, etc.), over 20 new reports to the already more than 100 reports, and lots of other exciting new features. It was a massive undertaking that although started long before the year began, was finished before the year ended.

The only downside is that we couldn’t offer all the features we had wanted to and release it within a reasonable time. For example, we wanted to offer a feature we called “Archiving”, but as we tried to implement it, I realized it was going to be a major undertaking, taking more time than I wanted to get this version completed.

We also tried to get check printing into the software but had I to make the very hard decision to push it to a future release. After having committed a lot of time and money to check printing, it became clear that it wasn’t going to be doable within the time frame we had. So for now, this is a feature that has been put on hold. I hate to see all that effort put on hold, especially after having already invested so much effort and time, but it was the right decision. It was the hardest decision I that I had to make in 2009.

That being said, LandlordMax version 6.05 was very successfully released in May 2009. The feedback and comments we received have been amazing. Here’s just a few samples of the latest testimonials: 1, 2, 3. And those are just the ones I’ve published here on my blog, there’s many more on the LandlordMax Success Stories page.

Within days of version 6.05 being released, a big push went forward to make it available on the Mac. We’ve been working on this on and off for some time, going as far back as 2007. The problem with the Mac version is that there’s always tons of small and extremely annoying differences that need to be correctly handled. Things from how the installer works to how the program is rendered on the Mac. But this year I decided we had to make it happen no matter what. What I initially thought was going to be a certain amount of worked turned out to be a lot more than I had planned. And I mean a lot more! On the scale of 3-5 times more work!

Back in August 2009, I was already mentioning here how the Mac version was going to be coming very soon. That we only had one issue remaining. How wrong I was! A month later, in September I wrote about it again saying how wrong I was in my last post. We had resolved it, but now there were other issues.

One issue that was particularly troubling was due to the fact that LandlordMax is built on the Java platform. On the Mac, Leopard uses Java 5, and Snow Leopard uses Java 6. There is no overlap, and you can’t choose one version or the other, they each use a different version. Which means to support Leopard and Snow Leopard we needed to make LandlordMax fully Java 6 AND Java 5 compliant!! We’d been planning to upgrade to Java 6, but we were hoping to push that off until after the Mac version was released. Turns out we had to deal with it now.

At the end of October, we finally released the Mac version of LandlordMax! And it was compatible for all versions of the Mac OS, Leopard and Snow Leopard. Not only that, but you could take a backed up database file from the Windows version and move it to the Mac, and vice versa. In other words, you could use LandlordMax interchangeably on the Mac and Windows!

The Mac version of LandlordMax has since been received with lots of enthusiasm as shown in this initial testimonial, with many more to come. But in terms of estimated cost, we spent several times more than I had initially planned. And this is after having already committed lot of resources in the past.

During all this, the property management software market has dramatically changed. A company that’s been buying up many of our competitors over the last couple of years in the hopes of becoming a major player, Domin-8, has filed for chapter 11 bankruptcy. They acquired companies such as Rent Right, Spectra, Tenant Pro, iCam, Management Plus, and so on. This is big news because most companies have very limited success after filing for Chapter 11. Not only this, but we’re already starting to see people jumping ship as they’re learning the news. No one wants to be stuck with a software from a company that’s no longer around, especially with the speed of technology today. Which means 2010 may be a very interesting year for the property management software market. A shakeout year…

And as you all know by now, the real estate market has also been going through a major recession! You would expect our sales to be impacted negatively, but quite the contrary has been going on! Our revenue growth hasn’t stopped in the slightest, we’re still growing at the same fast rate as before as shown below (the graphs below only include sales of LandlordMax):

LandlordMax Property Management Software - Revenues

LandlordMax Property Management Software: 12 month trailing average revenues

All in all, it’s been a great year for LandlordMax. Things have definitely been going in our favor. The only thing we haven’t yet succeeded in doing is releasing the networked version. A lot of work has already been done here, but the progress has been slower than I’d have liked. Not because it’s hard or a lot of work, which it is, but because I’m always having to allocate effort away from it to other more immediate items. For example, to get LandlordMax version 6.05 out on time, we had to pause the effort on the network version for several months. And for the Mac version, well let’s just say that all the effort was focused on the Mac version during those months. Like I said before, the Mac version required much more work than anticipated and I made the commitment to follow it through, even at the cost of delaying other items.

Which means that this year, we’re now working very hard on the network version. I expect there will be a new version of LandlordMax before the networked version is available, but I can’t confirm this. I also believe it won’t be until at least late in the year that the networked version will be available, if not in 2011. Above this, the website is in the process of going through a major uplift! That’s what’s going on right now. We’ll see what happens. I can’t wait to write a similar post when 2011 comes on what happened this year!

Blog Blazers

Blog Blazers

In November of 2008, I published the book Blog Blazers. In Blog Blazers, (also available on Amazon), I interviewed 40 top bloggers, (bios can be found here). The book took me a good year to publish and I’m very proud of the results. In it I asked everyone the same questions so that you the reader can compare apples to apples and oranges to oranges. Not only that, but one of my goals was to make sure the questions had a lot of follow-up material so that you could continue learning after you were done reading the book. Questions such as What was your most successful blog post ever? Which books and websites do you recommend to new bloggers? What’s your best tip for writing a successful blog post? To name just a few. I even wrote some follow up posts to help people find further resources such as 10 Most Popular Books in Blog Blazers.

Because the book was released in mid-November, it was just in time for the Xmas rush. And of course, because it’s a new book from a new company (Levac Publishing House – owned and operated by yours truly), there were some initial distribution issues. For example, Amazon will only initially order a limited number of books for new books and from new publishers. And because of this, Blog Blazers was almost immediately out of stock on Amazon. The good thing is that although it took alittle bit of time, we were able to resolve the issue quickly enough. And of course, it’s a good problem to have!

Other than that small initial glitch, Blog Blazers as a whole has been a pretty smooth ride. Most of the issues with the book were in it’s production, the marketing and sales was fairly similar to LandlordMax. Actually, I learned so much from the production side that I ended up writing a 3 part series on how to publish a book. Here is the link to the series: Part 1, Part 2, Part 3.

The biggest thing I learned about publishing books is that profits can only really be made by selling books in large volumes. You have to move at least 10,000-100,000 books to make any kind of money. Less than that and I’m at a loss how you can make any profit (assuming you have a marketing budget). The profit margins are definitely lower than I expected. To be honest, I really did learn a lot more than I ever expected about the book publishing industry. I now have a very big appreciation for the effort that goes into making a good book, and just how hard it is to produce and succeed. I now thing that books in general are under-priced. That being said, lots of copies of Blog Blazers were moved. Right now there’s just a fraction of what I initially printed left before I need to make a decision on the next print run. So that’s pretty exciting.

In regards to how the book has been received, it’s gotten a ton of glowing reviews. It’s been reviewed on major websites, blogs, magazines. It’s landed me several interviews, podcasts, radio spots, video reviews, guest appearances, etc. It’s been used used for a workshop at Drake University. What’s also very excited is that on Amazon, a site known for it’s reviews, Blog Blazers has gotten an average 4.5 star out of 5 stars! Almost no books get 5 star reviews, it’s extremely rare. Most books get anywhere from 3 to 4 stars. 4.5 stars is exceptional!

As the year has been wrapping up, I’ve had to decrease my marketing efforts. Right now the book is mainly selling itself through word of mouth. I might put another big marketing push or two, but I don’t expect to put as big a marketing push as I did in 2009. It’s a lot of work and because of that I believe it took a lot of my time away from LandlordMax. It was ok for 2009, but I can’t commit as much time to promoting Blog Blazers in 2010 as I did in 2009, not with everything coming down the pipe for LandlordMax.

Overall though, Blog Blazers was a success which I’m very proud of it. The only thing is that in retrospect had I known beforehand what it takes to publish a book I doubt I would have done it. The last time I had calculated, I put 1000-2000 hours into publishing the book. That’s just my time! This doesn’t include the money I invested. It’s definitely a costly endeavour. So if you’re planning to write a book, you should really check out my book publishing series I wrote on my blog (mentioned earlier). It’s a BIG project! Not that there’s anything wrong with it, it’s just nice to know what you’re signing up for before you actually do sign up.


FollowSteph

As always, in 2009 I continued to write articles/posts here. The biggest workload came from a complete custom re-design of the site. And I have to give credit to Reuben Whitehouse for it’s success. He designed the new logo, as well as the whole look and feel. If you’re interested, Reuben wrote a blog post about how he designed and came up with the FollowSteph.com logo. It’s a pretty cool post with lots of pictures and explanations on how he did it.

The other big news for FollowSteph is that the Feedburner subscriber count, which I don’t publicly post yet, has been climbing fast. In 2009, the blog grew in subscriptions by 500%!! I can’t even begin to describe how exciting that is!! Normally I’d see a 50% to 100% yearly growth, never 500% times. 2009 was a big year. Very exciting stuff!

For 2010, my main goal is to increase my blog postings, bring it back to my pre-2009 levels. 2009 was just so insane that I have to admit I didn’t post as much as I use to. Especially the last few months of 2009. In November and December I only had 2 posts each. My goal is to get back to my usual posting schedule of at least once a week, preferably more if time permits. It’s definitely not a lack of ideas and things to say, it’s a lack of time.


RealEstatePigeon.com

RealEstatePigeon.com

RealEstatePigeon.com is a completely new website/project sponsored by LandlordMax! I’ve never once talked about it. This is the very first time right now!

RealEstatePigeon.com is expected to be publicly released later this week or early next week. You’re more than welcome to check it out now, just be aware that we’re putting on the final touches as we speak. There are a few outstanding graphical issues. That and I’m in the process of seeding it a bit more before fully going public with it.

What is RealEstatePigeon.com? It’s a Q&A (Questions and Answers) website about real estate. The website is based on the success of StackOverFlow.com, a Q&A website for programmers. The idea is that you’ll be able to ask real estate related questions and get answers. Not only that, but because it’s a community website, you can also show off your real estate knowledge and answer questions posed by others.

The differentiator here is that unlike discussion forums where the answers are all listed in chronological order which makes you have to read everything just to get any idea of what’s going on, you’ll be able to quickly see the best answers. This will work because all the answers get voted on, and the best answers will get pushed up to the top based on the number of votes. So the better an answer is, the higher it goes and the quicker you can get to it.

Not only that, but the website is going to have a reputation based system. What this means is that you receive reputation points for each of your questions and answers that are up voted. The more reputation points you get, the more real reputation and credibility you get. And the more real reputation you have, the more real opportunities you’ll get offline, in the real world.

For example, on StackOverFlow people have gotten such high reputation scores that it’s attracted the attention of people looking to hire experts. Yes, opportunities are being presented to people directly because of their reputation scores! People are getting contracts because of their reputation scores. People are getting hired for work because of their reputation scores. Basically, people with high reputation scores are attracting the attention of others who want to work with them.

Therefore the goal of RealEstatePigeon.com is that not only will you get answers to your real estate questions, but you’ll will be able help others (and as a side effect show off your knowledge). And in return for helping others, you’ll be able to potentially achieve success yourself! Who wouldn’t want to work with a mortgage broker who had a high reputation score. What about a knowledgeable real estate agent? When you approach an investor for money, wouldn’t it be great to be able to show them how much you know and your reputation score? Even better, I can’t wait to hear from the first person who tells me they got approached by investors instead of them having to approach investors because of their reputation on RealEstatePigeon.com!! That’s the ideal goal! To get people come to you rather than you going to them!


2010

2010

To summarize, in 2010 I plan to:

  • Continue to grow LandlordMax
  • Release at least one new major version of LandlordMax
  • Get very close to releasing a networked and multi-user version of LandlordMax
  • Finish the major uplift of the LandlordMax website
  • Sell out all the remainder copies of Blog Blazers’ first print run
  • More than double the number of subscribers to this blog
  • Bring back to the posting frequency to pre late 2009
  • Launch RealEstatePigeon.com with success
  • And have a lot fun doing all of the above!!

Let’s see what happens.






Why Ford and GM are Going Bankrupt

GM and Ford Bankrupt

Sure there’s the obvious issues like the fact that they have to spend more per car made. Sure there’s the issues with the unions and high salaries. Sure there’s the issues with the lower quality of their cars. Sure there’s the mismanagement issues. Sure there’s the issue that they’re focusing on government bailouts rather than solving their business issues. There’s a lot wrong, no doubt about it. But I believe it’s even more fundamental than that.

Let me ask you a few questions:

  • What’s the family sedan from Honda?
  • What’s the family sedan for Toyota?
  • What’s the family sedan for Ford?
  • What’s the family sedan for GM?

I bet you were immediately able to answer the first two questions (Honda Accord and Toyota Camry). I’ll also wager that you weren’t really able to answer the last two. What is the family sedan for Ford and GM? Why is that such a hard question to answer when that’s the most common car people buy?

It’s because they have no focus. They’re all over the place.  To succeed you need to be about something, something that people can care about and follow your lead. It doesn’t matter how good your idea is or how good your execution is, without a goal and focus it’s all for nothing. So let’s hope they can figure it out before it’s too late.






Why is Feedback Important?

feedback

Several months ago I had the bad luck of catch Strep Throat. Since I’ve had it several times in my life, I pretty much knew I had without having to see a doctor. But if you want antibiotics to treat it, you need to go see a doctor.

Before I continue, let me just say that the main reasons you want to treat Strep Throat with antibiotics is two-fold. Firstly in rare cases it can easily prevent some pretty severe complications. And secondly, you’re much less contagious.

In any case, I initially tried to see my family doctor but unfortunately he was unavailable for whatever reason, maybe he was on vacation or something, I just can’t remember. (by the way my current family doctor is the best doctor I’ve ever had – not only is he good, but he also cares!). Because I couldn’t see him, I went to a local walk-in medical clinic.

The doctor saw me, did a quick swab test, and of course the results came back positive for Strep Throat. However, for whatever reason, the walk-in doctor didn’t want to prescribe me any antibiotics. She was very adamant, saying that my body could, and should, fight it off naturally.

Now I understand there is a lot of abuse going on with antibiotics, but Strep Throat is an infection that can potentially lead to serious complications in some cases if not treated, and it was 100% certain I had it. Sure it might go away naturally, but let me tell you, once you meet someone who’s experienced the serious complications from this infection, you understand why they recommend treating it. So why not take the antibiotics, an ounce of prevention is worth a pound of cure. Plus, I’d be a lot less contagious.

But she refused. She said to go home, relax, and come back in a few days if got worse. So I left. But after a few hours, I had second thoughts and called the clinic. I explained that I had been diagnosed with Strep Throat, that the tests were 100% positive, and that it was highly recommended by the medical establishment to treat it with antibiotics. Not just to help fight the infection, but to help prevent any potential complications from the infection. Talking to doctor via the receptionist, she basically informed me the doctor really didn’t want to treat me with antibiotics and to come back in a few days if it got worse. I pushed some more and since it was near closing time, the receptionist said they would have to call me tomorrow.

The next day I decided to get a second opinion since I hadn’t heard anything by lunch time. I went to another walk-in clinic and saw another doctor. He quickly did another swab test and it was also positive for Strep Throat. He immediately gave me a prescription for antibiotics. I mentioned about the other doctor who refused to give me antibiotics, and asked why she wouldn’t just to get a better understanding. He said he had no idea, that with Strep Throat you should always give antibiotics. Again, this isn’t a sore throat, it’s a confirmed (now twice confirmed) case of Strep Throat.

Two or three days later, I forget now, I got a call from the initial medical clinic. This time the receptionist said that the original doctor that saw me wasn’t in today, but another doctor from the clinic would like to talk to me on the phone. She said, and I’m trying to remember the exact words as best as I can here: “You have Strep Throat and we HAVE to treat it with antibiotics. You can come in within the next hour to pick up a prescription, I’ll leave it at the front.”

Now you may ask, what was the point of this whole story? And how is it related to feedback? Well, if you look at the first doctor, she basically refused to treat Strep Throat with antibiotics. Since she’s not my family doctor, once I leave the clinic, she has no way of knowing whether her treatment was effective. Or worse yet, whether her treatment (or lack of treatment) helped or made things worse. She can only assume that things got better.

Let’s take this one step further. Let’s say her lack of treating me with antibiotics caused a rare kidney complication from the Strep Throat. How would she ever know unless I returned to tell her about it? She can’t know, and therefore she can’t learn from her mistakes. As far as she can tell her treatment was very effective since I didn’t come back.

How rare are the complications? I don’t know. But did you know it’s speculated that Mozart, the famous composer, may have died due to a kidney failure complication because of Strep Throat. Although rare, it does happens. But what’s worse is it’s so easy to prevent.

Getting back to our story, let’s say there are complications in 10% of the cases. How can any doctor from a walk-in medical clinic know (and learn) on the effectiveness of their treatments? As far as the first doctor who treated me can tell, there were no complications. No one came back. Although they might have ended up in a hospital, she wouldn’t know. She might not even be aware that another doctor from her very own clinic treated me with antibiotics. She could theoretically believe her treatment was right and continue treating her other patients the same way, re-enforcing her belief that her treatment (or lack of) works. A vicious cycle. And it’s really not her fault, there’s no way for her to know if it isn’t working.

Which is why it’s so important to have a family doctor. Unlike a walk-in clinic doctor who you’ll only see once, or maybe a few times over the years, your family doctor is going to be following-up with you on an on-going basis. Your family doctor is going to be getting feedback on their treatments. They’re going to see the results of their treatments firsthand and learn from them. They’ll know what works and what doesn’t. It’s not necessarily that one is better than the other (although it may be case), it’s that one has the chance to see the results of their actions, and learn from them, while the other doesn’t.

Feedback is the key! Without feedback how can you learn anything? How can you know if something really works if you never get to see the results of your actions? Feedback is the key ingredient in learning!






How to Leave a Voicemail That Will Get Called Back

VoiceMail

As part of opening up the technical support phone lines for LandlordMax a couple of months ago, we’ve chosen to let customers leave us  a voicemail rather than waiting on hold on the phone until someone becomes available. I believe this is the best solution for us, and we call back pretty quickly.

That being said, we get all kinds of voicemail messages. Some are great and some are not so great. Unfortunately sometimes the messages are just too hard to decipher and we can’t call back. So today I’m going to share with you the keys to leaving a great voicemail. And this applies to both personal and business voicemails. In no particular order they are (other than the first three):

Introduce Yourself Clearly

First and foremost start your voicemail by stating your name and phone number before you start leaving your message. This really helps give context to the message. Although you may know who you are, don’t assume the other person knows who you are right away. Not only that, but if you start talking about a prior history and the person taking the message doesn’t know who you are or what history you’re talking about, then they’ll have to re-listen to the voicemail at least twice (maybe more) before fully understanding it.

Imagine that you’re the receptionist at a doctor’s office and you get a voicemail such as: “Hi. After all I won’t be able to make the appointment for tomorrow at 3pm that you scheduled earlier for me”. If you heard just that odds are pretty high you might not be able to put two and two together and figure out who the caller was. Not only that, but if there’s more than one person handling the voicemails, then the person listening to the message might be the other receptionist who has no idea of the history. Adding “Oh and my name is ….” is very helpful, but it would be even better if you could put it first. Without looking back, can you remember what time the appointment was at? Probably not, you’re too busy just trying to process the message that you have to go back and re-listen to it.

Another good reason to state your name and phone number first is that generally when you transcribe voicemails to paper you write the contact information first. It’s easier to sort and take notes if you have several voicemails to call back. This is true for both personal and business voicemails.

Speak Slowly And Repeat Your Name and Phone Number

When you leave a voicemail, say your name and phone number slowly!! Remember that although you know your name and phone number by heart, the other person doesn’t. If you rip it out at mach 10, it’s very hard for the person taking the message to decipher it, never mind write it down. We’ve all heard voicemails where the person says the number so fast we have to hear over and over and over and over again just to get it down on paper. Avoid this at all costs!

If you have an odder name like mine (Stephane Grenier), take your time to articulate yourself and say it clearly. If you quickly muffle through your name, especially in a low voice, the other person has very little chance of getting it right. This is especially true if you’re offended when people incorrectly say your name. The good news is that you don’t have to spell it out, you just need to pronounce it clearly.

Raise the Volume of Your Voice

Speak louder than usual. Some connections are terrible. Maybe your phone has a lower quality microphone. Maybe the other persons phone is of lower quality. Maybe the person taking the message is in a louder environment. Speak up. Don’t be shy. It really helps. On several occasions we haven’t been able to return calls because we just can’t hear the person. They speak so low or softly that we can barely make out anything. Combine that with someone who says their phone number really fast, and there’s no way you can decipher the voicemail.

Don’t Assume Caller ID

Just because caller ID is everywhere, don’t assume you don’t need to leave your phone number. The number you call from can be blocked. The person transcribing the voicemail might not have access to the caller ID information. And in many cases the phone number displayed through the caller ID is just wrong or inaccurate. This is especially true if you call from a business and all calls just display the main phone number for the business.

Don’t Assume Previous Knowledge

Having already mentioned this, don’t assume the person taking the message has any history of your previous conversation. Especially in a business environment. Even if it’s a direct line to the same person, they’re probably dealing with multiple people on a daily basis. It’s not personal, it’s just the way it is. We humans have limited memory capabilities, so let’s help each other out. By giving a context, you’re also helping yourself.

Don’t Assume I Know You Just By the Sound of Your Voice

Generally you can get away with this for personal voicemails, especially with close relatives and friends. but definitely don’t assume this in a business environment. And even with friends and family, don’t assume it. Maybe when you left the voicemail there was a lot of background, you had a cold, my phone isn’t very good, etc. Remember, assuming makes an a– out of u and me.

Leave a Phone Number That Can Be Called Back

If you want someone to call you back, make sure you leave them a number they can call you back at. Just today I got a voicemail from someone asking me to call them back. When I tried, it said: “This person is no longer accepting any calls”. I can’t call them back. Similarly if you call a business, leave a number where you can be reached during the business day. And vice versa for a personal voicemail to a friend to call you back at night.

Avoid Background Noise

As mentioned before, if at all possible, when you leave a voicemail try to keep the background noise to a minimum. You never know the sound quality that will come out the other end, so why make it harder for the person taking the voicemail.

Always Leave Your Phone Number

This one is much more true for business than personal voicemails. Just because we’ve talked on the phone several times before, it doesn’t mean that I have your phone number readily available. Just imagine you’re a banker and someone left you a voicemail to call back about the interest on their mortgage but didn’t leave their phone number because you’ve had several back and forth calls. Now for some weird reason you can’t find their phone number in your notebook (it’s there but you can’t find it), what do you do? You can then look it up on their mortgage application form, which hopefully it’s there. If not you can always look them up in the phone book. You have so much to do, maybe you’ll just call them back later this afternoon since you have to digg for it. As you can see, as the effort to find your phone number climbs the odds of getting a quick call back drop. And who knows, if you’re very unlucky, they may never be able to call you back! By leaving your phone number you can make returning your call that much easier. And we all know the easier it is to do something, the more likely it’s to happen.

Conclusion

Obviously there are other things you can do to improve your voicemails, but just these will make an incredible difference. If I had to keep it down to a sentence, I would say: “Always say your name and phone number clearly, slowly, and loudly”. At the very least, you’ll get a call back!






Are Your Backups Actually Good?

Computer Failure

Being the founder of a property management software business (LandlordMax), I can’t tell you how many times we’re contacted by people who’ve lost their data because of a hard drive failure, a complete computer failure, a virus, and so on. It happens all the time. So much so that a few years ago I wrote 4 Simple Steps to Protect Your Data From 99.9999% of all Computer Failures to help prevent this from happening to as many people as possible.

The good news is that today I’m seeing a lot more people pro-actively backing up their computers and their data. The bad news is that not all solutions are good. Whatever your backup solution is, you should test it before you NEED to use it. You might be surprised at how exactly it works. Or maybe it just simply doesn’t work. Maybe the automated backups aren’t actually backing up anything. Maybe it’s backing up the wrong files. Maybe the software you’re using is faulty. Whatever backup method, test it.

To give you an example, I was recently talking to a customer who was very active in her backup procedures. She knew that backing up was important, and she was very actively using a service to remotely backup her data in real time. I highly commend her for that, that’s better than most people. That’s exactly what we all want to see. I can’t praise her enough for being pro-active. And because of this she felt confident that her data was safe, which is completely reasonable, I would too.

However there’s one very big issue, and maybe you’ve already spotted it. If not, re-read the previous paragraph. Can you see it now? Her data was backed up in real time! If you think about it, this only protects you from a hardware failure or theft at best. And even then, if the harddrive is bad, you’ll still have the bad (corrupted) files overwrite your good files!! It only really protects you from a computer failure that’s very quick (power supply that shorts the machine) or theft. Maybe a few other situations, but it’s very limited. It doesn’t protect you from a bad harddrive, you’ll just push the same bad data to the backup service as the files get corrupted. It doesn’t protect you from a virus, the virus is just pushed over to the backup. It doesn’t protect you from accidentally deleting a file, the file is just as fast deleted on the backup!! Real time backups are good for backing up you system as it is exactly right now, good AND bad!

In other words, real time backups can be very limiting unless you can revert to a previous day, week, or month. And because most of these services are low cost, they don’t really offer these options. They just can’t, it’s not economically possible. For example, the solution use by the previously mentioned customer charges $54.95 a year for real time backups. If you look at the numbers, that’s less than $5/month for unlimited storage. I did notice that in her case the bandwidth was really slow, an 8MB file took about 15 minutes to restore. I would also assume support is about as good as $5/month hosting. But ignoring that, how can they feasibly offer tagged (dated) backups at those prices? Would most consumers pay $100/year for backups? My guess is probably not. Which means you won’t be able to revert to a previous version, just to your current version, whether it’s good OR bad.

Which means that if you overwrite a file, it immediately overwrites your backup. You can’t revert. You can only get what’s on your  disk right now. The same is true if you’re infected. All you can do is get back the infected files. The only time it will save you is if you’re computer dies suddenly due to a hardware failure, theft, or other even less likely events.

So the moral of this post, whatever your backup solution is, I strongly recommend you verify it before you NEED to use it. You may be in for some surprises. The backup disk may not work. The backup system may not actually be backing up anything. Can you get a previous backup that’s not from today (in case you have a virus)? How long will it take you to get your computer back up (at 8Mb/15 minutes, a 1 GB backup could take days!!)? Don’t just think because you have a backup solution that you’re good to go, test it!






How To Be Invisible – Book Review

How to be Invisible

If you’re looking for a book on how to LEGALLY protect your assets and your privacy then you absolutely have to read How to Be Invisble by J.J. Luna. I strongly recommend it. I generally don’t mark up my books, but I can’t say that for this book. It’s bookmarked, highlighted, you name it. The only thing to note is that this book is NOT about tax avoidance. Neither I, nor the author, recommend tax avoidance in any way. This book is about protecting your assets and your privacy from the public.

Why would you want to protect yourself? For several reasons. To use some examples from the book: you suddenly win a lottery ticket, you physically look just like the bank robber that was highlighted in the evening news the night before, you’re innocently related to the wrong person, you have a significant amount of money, someone faked their identity as yours, you have a stalker, you accidentally cut someone off on your way home and they want to come after you, and so on. There are a lot of reasons of why you might want to protect your assets and your privacy.

How do you protect yourself? That’s the topic of the book How to Be Invisible. J.J. Luna covers this topic in amazing detail and he offers a wealth of information. Not only that, but he also explains how there are different levels and layers of security. He goes from the simple basic security precautions you can take all the way to some very advance and high level privacy measures you can implement. What I especially liked is that he not only covered how to protect your privacy, but also how to protect your assets.

Being a computer geek, I generally find that most sections on technology are pretty superficial, and too often just plain wrong. In many cases the authors doesn’t really get it, and there are glaring holes in their information. Not so with this book. I actually learned new things from the technology section of a non-tech book! Assuming the rest of the book is as accurate as the technology section, well let’s just say I have no fear trusting the information in this book. Although I always recommend doing your own due diligence, because after all you can only blame yourself, I’m very confident in the information in this book.

Something else I really liked about the book is how several times the author asks you how you would find someone given a specific set of limited information. At the beginning of the book, and I hate to admit this,  I really didn’t know how. But as I progressed through the book, I got smarter and smarter. There’s some amazing examples of how easy it can be to find people and their assets, so it pays to know if you want to protect yourself. It also makes you more aware of your surroundings, which is very valuable in all situations, not just when you want to protect your privacy.

Overall I strongly recommend the book How To Be Invisble. It’s a great book with lots of useful information. Although you may not choose to implement the highest levels of security, I have no doubt you’ll at least implement some of the techniques the author suggests. I know I’ve already changed the way I do a few things.

You can find the book How to Be Invisble on Amazon by clicking here. You can also find further information at the website HowToBeInvisible.com and at the author’s blog Invisible Privacy.






Can Google Trends Predict the Winner?

For those of you who don’t know, Google Trends is a free service by Google that lets you determine the trend of different keyword searches over time, and then compare them together. Today I’m going to show you that it’s often possible to determine who will win between competitors using just Google Trends. By the way, did you know that Google can predict the flu activity up to two weeks faster than the current medical system? Yes, it can be that powerful!

LCD TV versus Plasma TV

Plasma Versus LCD TV

As you can clearly see, the number of Google searches for Plasma TV’s is on a clear decline whereas the number of Google searches for LCD TV’s is climbing. Based on the current trend, I predict it’s only a matter of time before Plasma TV’s are obsolete.

Another interesting thing to note about this graph is the spikes near the end of the year. This is inline with the increases in shopping for Black Friday and Xmas.

Facebook versus MySpace

Facebook versus MySpace

I remember how not very long ago everyone was wondering which would be bigger. Looking at the Google Trend it’s pretty clear who’s going to be bigger. FaceBook is continuing to grow while MySpace is declining. Although we can’t know for sure what the traffic numbers are, I’m willing to bet Facebook is ahead and gaining just like the Google Trends indicate.

When I wrote my ebook How to Generate Traffic to Your Website, I only had the Google Trends up to early 2008 (where they prettty much overlap and there’s not yet a clear winner), and even then I stated: “As you can see MySpace looks like it has already peaked, and may even be on the decline whereas Facebook has only recently peaked [in retrospect what looked like peak was only a temporary slowdown]. Please note however that these graphs don’t indicate real traffic but rather search query trends over time. If I was going to invest some time and/or money on one of these social networking sites, I would choose Facebook over MySpace based on these trend graphs.” A perfect example from a year and a half ago on how you can use Google Trends to better predict the future.

Netflix versus BlockBuster

Netflix versus BlockBuster

Based on the above Google Trends, it’s again pretty easy to conclude that Netflix is going to win over rental movies (I use Blockbuster since they’re the biggest brand name). Already Netflix has overtaken BlockBuster, and Netflix has an upward trend whereas BlockBuster has a downward trend. So unless things change, this lead should only widden.

Tivo versus PVR versus On-Demand

Tivo versus PVR

Based on these Google Trends, it appears that On Demand is growing faster than both Tivo and PVR’s. Tivo is definitely shrinking, and I expect it will eventually go away. PVR’s seem to be pretty static, which means they’ll probably stay with us for a long time. But On Demand is definitely a growing trend. If I was a betting man in the entertainment business, I’d put my money on On Demand as the way of the future.

Google Maps versus Mapquest

Google Maps versus Mapquest

I remember how exciting Mapquest was when the internet was new. It was the first big website to offer you the ability to map direction from where you where to were you wanted to go. Since then things have significantly changed. Google Maps has come onto the scene. And have they ever. They’ve blasted right past Mapquest. I can’t imagine this trend reversing, especially not when you consider what all Google Maps has to offers over Mapquest.

Norton versus McAfee versus Nod32 versus Kaspersky

Antivirus

Years ago it used to really be a battle between Norton and McAfee. Today things have changed a lot. I can tell you from personal experience, I’ve used both McAfee and Norton and I dislike them both. They’re so performance hungry that they really hamper your machine. These days I use Nod32 and I have only good things to say about it. The performance of Nod32 is amazing. What a difference!

In any case, you can clearly see that the lead Norton had is now gone. Not only that, McAfee is also losing steam. What’s interesting though is that it looks like the old guard is going to be replaced. I picked Nod32 because I like it a lot, and Kaspersky because I’ve heard good things about it, but there are many others. Needless to say, these two are growing while the while Norton and McAfee are shrinking. I predict it’s only a matter of time. If it wasn’t for stores like Best Buy stocking Norton and McAfee on their shelves, that and corporations staying with what they’ve always bought in the past because change is hard, the numbers would be even more drastic. I predict it’s only a matter of time.

Network Solutions versus GoDaddy

Network Solutions versus GoDaddy

Back in the early days of the internet there were only 3 domain registrars, one of them being Network Solutions. Eventually this changed, and now we have more registrars than I can count. But what’s interesting here is that we can see that just because Network Solutions had an early lead, it doesn’t mean they will keep it. Remember they were one of only three registrars! What happened? They kept charging very high prices for domains hoping to bank on their brand recognition.

Along came GoDaddy with cheap domain registrations. Today we can clearly see that Network Solutions is going in a downward trend while GoDaddy is going upwards. It’s easy to see this lead growing with time.

SSD versus HDD

SSD versus HDD

For those who aren’t as familiar with these abbreviations, SSD represents Solid States Drives and HDD represents Hard Disk Drive. HDD’s are currently the standard disks you find in computers. It’s most likely what you have in your computer. SSD’s are the new storage technology. They destroy HDD in terms of performance. They aren’t just a bit faster, they are multiple times faster. Not only that, they use a fraction of the energy, can take more physical abuse, have no moving parts, make no noise, and so on. Basically they trump HDD’s. The downside is that they’re still expensive, several times more than a standard HDD and they only come in smaller sizes. It’s more than enough space to run a normal computer, but I wouldn’t recommend storing larger media files on it just yet, it’s still too expensive.

In any case, you can see that HDD searches are going down while SSD searches are increasing. I predict it’s only a matter of time before SSD’s win out over HDD’s.

Conclusion

In many instances it’s possible to predict a clear winner by using only Google Trends. However you still need to use your brain, it’s not always correct. When I ran Blue Ray versus HD DVD, HD DVD was winning at the time, and it appeared it was going to win. I remember reading all kinds of articles and posts on how HD DVD was going to win. But then suddenly Sony made some deals and the majority of the studios made commitments to Sony’s Blue Ray technology. Within a month, it was all over. Blue Ray beat out HD DVD. However if it wasn’t for a direct intervention by Sony, I suspect things would be very different now. Having already gone through and lost the Beta versus VHS battle years ago, Sony wasn’t about to replicate it’s mistake one more time with Blue Ray versus HD DVD.

Overall though, you can, and should, definitely take advantage of leveraging Google Trends to predict the future. It’s the most powerful tool I know for predicting the future.






LandlordMax Revenues Update

As I’ve done in the past, I’m going to share with you today the latest sales metrics of my company LandlordMax.  And just like in my post in June 2008, we’re still heading in the right direction! Below is our Monthly Revenues Graph, as well as our 12-Month Trailing Average Revenues Graph. I find that only showing the monthly graph isn’t enough, the trailing average gives you the all important trend.

LandlordMax Property Management Software - Sales Revenues Graph

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LandlordMax Property Management Software - Trailing Average Sales Revenues Graph

As the graphs clearly show, our sales are definitely increasing. A nice looking hockey stick graph! We’ve been lucky in that the recession has barely affected us.

The only thing that’s odd in the graph is the slowing growth line in 12-Month Trailing Average Sales Graph in the last little bit (the bottom graph). This is because for the last 2-3 months I started to leak the news that a new major version was going to be released any day now. As you’d expect, the news of a new version coming out any day affected our sales (some people decided to hold off purchasing the software until the new version was released, even if we offer up to a year of upgrades with your license). But as you can see from before, we expect the graph to jump right back up, and it’s already starting to do so.

Although the graph’s data isn’t up to today, I can tell you we expect June to be our biggest month yet based on the increased sales we’ve already seen since we released the latest version just 2 weeks ago!  It’s always a bit difficult to predict because there’s a delay from when we release a new version to when sales jump up because of the free 30-day trial we offer.

For those of you who might have missed it, back in early 2008 I posted a geographical map with all the cities in US where LandlordMax was purchased during 2007 which you can find below. The thing to note is that this is data from almost 2 years ago (it represents our sales from 2007, today that map would be significantly more populated), and all the nodes represent 1 OR MORE sales (1, 10, 100, 1000, etc. sales in a city are marked with just one node)

LandlordMax Sales in the US

As well, if you’re interested I had posted in the past or sales metrics by day of week as well as by day of month. What’s interesting is that our sales level double on weekdays compared to weekends. I suspect this is because about half our customers are individual real estate investors and half are property management companies, banks, universities, etc., which are mainly open on weekdays. Although it seems intuitive in retrospect, it took me a bit to figure out.






 


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