HOME     SITEMAP     RSS     TWITTER     EMAIL    
Search:   

FollowSteph Follow Steph as takes a break over the summer.
 

Archive for the 'Marketing' Category

Top Entrepreneur Movies to Watch

In no particular order:

WallStreet Wall Street (1987)

There are numerous lessons to be learned from this movie. It’s probably THE most famous business. What’s more, it’s still amazing today, 20 plus years later! Some of my favorite quotes include: “It’s not a question of enough, pal. It’s a zero sum game, somebody wins, somebody loses. Money itself isn’t lost or made, it’s simply transferred from one perception to another”. “Life all comes down to a few moments. This is one of them”. The most valuable commodity I know of is information”. And probably the most quoted: “Greed is good.”

Although the above quotes are mainly about greed, which is the central theme of this movie, there are many many many lessons to learn. There’s ambition, taking chances, the power of information, and so on.

An interesting tidbit, one of the pivotal scenes of this movie is quoted as part of another movie in this list (The Boiler Room).

startupdotcom Startup.com (2001)

The story of a group of friends from high school who decide to start a dot com business at the height of the dot com boom (aka mania).

It starts off as you would expect, with lots of excitement and energy. But as the business grows, VC money becomes more and more important since there is no real revenues. To avoid spoiling the movie for those that haven’t seen it, let’s just say a lot of issues have to be dealt with.

This is a great movie for people thinking of starting a business with a group of friends, of exactly what can happen and what you should discuss beforehand. Plus it show the importance why a business should be run to be profitable. The whole movie is really about getting the next round of VC (Venture Capital), it’s not about how to grow the business to earn more money. I don’t even remember this being discussed once in the whole movie!

SecretOfMySucess The Secret of My Succe$sThe Secret of My Succe$s (1987)

The Story of an ambitious young man who wants to conquer corporate America. Although he doesn’t climb through the proper channels and there’s plenty of 80’s style “you can do anything”, there’s lots of good lessons. For example, in the movie he was able to climb just by filing the proper paperwork!

Some great lessons include the power of charisma, the power of  information, the value of social networks, and so on. Although this may be a more arguable point, that sometimes it takes a bit more than hard work to get ahead, you also need to create your own luck. I would of course not recommend creating luck the way Brantley (played by Michael J. Fox) did in the movie, but the idea is that he took his destiny into his own hands.

JerryMaguire Jerry Maguire (1996)

Ignoring the two big quotes from this movie: “You had me at hello” and “Show me the money”, this movie is what entrepreneurship is all about. Jerry is a successful agent for his clients at a large firm when he comes to the realization that things aren’t working for him. He writes a mission statement of what the company should be, where agents should have less clients so that they can foster better relationships.

Needless to say, this doesn’t go well. So he sets off on his own to start his own company with his own clients which will be run according to his mission statement. He will focus his business on managing less clients but taking more time and effort with each client. On building relationships with them.

And like any business, the start can be rough. It never quite goes as planned (it honestly rarely does – double to triple your estimates, and not your best estimates), and in this movie he almost loses everything. But he is able to pull through, and he does succeed.

Hitch Hitch (2005)

You might be wondering why this movie is in the list, it’s because it’s not just about romance.

Business is about understanding your customer’s problems and finding solutions to those problems. In this case Hitch is a successful consultant not only because he’s good at what he does, but also because he’s figured out what his customers want, even when they don’t really know it.

What’s also interesting is this is one of the few movies you see someone be selective with their customers, and even fire their customers. Hitch interviews all his clients to make sure their intentions are good, and only then will he work with them. If he finds out later that they aren’t, he immediately fires them.

All around a good movie showcasing the importance of understanding what your customers problems are and finding solutions for them.

As an added bonus, he always demonstrates the power of word of mouth marketing! His business is not exactly something you want to advertise on a billboard, so it has to be through word of mouth. And he is successful.

ForrestGump Forrest Gump (1994)

Shrimp anyone? Even Lieutenant Dan didn’t believe Forrest could start a shrimping business.

The main lesson here is that it doesn’t take brilliance to start a business, anyone can. Sure Forrest had a little luck because of a storm that wiped out his competition, but had he not tried he never would have gotten anywhere. And he definitely wouldn’t have been on the cover of Fortune Magazine as depicted in the movie.

Starting and running a business takes more than skill. It takes a lot of hardwork. But most important, you have to actually start the company!

As I’ve said before, Ideas are a Dime a Dozen. Not to downplay them, but the concept is that coming up with an idea is not  hardest part of a business, executing the idea is. And in the movie, we see Forrest does just that!

BabyBook Baby Boom (1987)

A high powered executive (known as the Tiger Lady) inherits a baby and suddenly finds her life turned upside down. She eventually makes the decision to move away to the country to raise the baby. Once there, she comes across the idea of creating high quality baby foods for a niche market. Being the 80’s and all, there’s the classic montage of her building her business into a very successful business, so successful that her previous company offers to buy her out.

The biggest lessons learned from this movie are about the importance of niche markets. How it’s important to focus on thing and be the best at that thing. Had she created another brand of baby food, it would’ve just been another baby food company, and she would’ve had no chance. Instead she found a segment of the market she wanted, then she spend some time analyzing that market for it’s potential (yes, you actually see her analyze her market segment/niche in the movie).

It’s important to have a USP (Unique Selling Proposition), and J.C. (the high powered executive) definitely figures hers out.

BoilerRoom Boiler Room (2000)

You would think this is the movie to show you what not to learn about business because it’s all about scamming your customers. True, I agree, but there are still several things to learn.

My favorite quote: “And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, that’s it, I’m done.” That’s right, this movie is mainly about high pressure sales tactics. Although I personally disagree with this kind of sales tactic, but it’s still important to understand because it will eventually be used on you.

They also discuss about market segmentation, but not exactly in those terms. They discuss how some customers are more profitable then others, and how to identify them. How to determine which are the fat whales.

There are some other great lessons in this book, especially the importance of questioning a too good to be true deal. You’ll definitely get learn something from this movie.

PiratesOfSiliconValley Pirates of Silicon Valley (1999)

Who doesn’t know Bill Gates or Steve Jobs? What better movie can there be on business than the story of how those two started their companies.

Although it’s not exactly known for it’s accuracy, it’s still an amazing movie with a lot to learn from. These are two different people that both succeeded wildly yet took very different paths to success.

What’s also very interesting is the impact of some of the decisions they made early on. There’s a saying that basically goes along the lines of, you can be good in business and succeed, but you need to be both good and be lucky to succeed wildly. They were both good, and fortunately for both for them, they also both made some very good decisions early on.

OfficeSpace Office Space (1999)

How can this movie not be on the list. It’s a classic! Of course it’s not so much about learning how to run a business as it is about how NOT to run a business! But still this movie is just too hilarious to leave out.

Examples of how not to run your business include TPS reports. Or having a dozen managers ask you about your TPS report. Can you imagine having to deal with that many managers?

One of my favorite quotes is: “Yeah, I just stare at my desk; but it looks like I’m working. I do that for probably another hour after lunch, too. I’d say in a given week I probably only do about fifteen minutes of real, actual, work.”. How can you expect any company to excel and lead if you’re people are that de-motivated.

cocktail Cocktail (1988)

In this movie Brian (played by Tom Cruise) is a very ambitious young man excited to get his start in the business world. He quickly learns that none of the big companies are interested in hiring him without a degree, so he unrolls at the local city college and starts a part time job where he meets his counterpart for the movie.

Together they go through quite an adventure. They decide they’re going to open their own bar called Cocktails and Dreams. But to do this, they need money, and this is where they start to diverge on their paths. This also where the biggest lessons can be learned. Having a business partner is not something to do on a whim. It’s very difficult, you need to have the same goals, you need to be able to work together through the tougher times, you basically need to work better together than an old married couple.

Above that, and the usual business lessons, another interesting aspect of this movie is that not all money to start your company is equal. That is to say, just because you can get money, it doesn’t mean you should. It may or may not be worth the costs. So be careful when you take money for your business, make sure it’s worth the cost for you, not just personally, but also that you’re not giving away too much for it.

rudy Rudy (1993)

Rudy is here because it’s so inspirational. Rudy is a movie based on the true story of a “5 foot nothin’, 100 and nothin’ with barely a speck of athletic ability’ man who achieved his dream of playing in a football game for Notre Dame. No one believed he could, not even his family or friends, no one.

However through sheer will and determination Rudy was admitted to Notre Dame, got on the football team, and got to play one game. That’s amazing considering he had everything going against him!

He worked hard, he persevered where most people would’ve quit. He worked so hard that when the coach said he wasn’t going to be able to play him on his last possible game, the football team revolted and refused to play unless he got dressed. Not only that, they got him on the field. And best of all, as far as I understand Rudy was the only person ever to be carried off the field on the shoulder’s of the other players. That’s how much they respected his dogged perseverance!

TradingPlaces Trading Places (1983)

In this movie two investors/businessmen decide to make a $1 bet to see if they can turn a successful person into a homeless criminal and homeless criminal into a succesful business person.

It has all the charm of an 80’s comedy. But above that, the two main characters invest and work the commodities market, along the way exposing mis-perceptions about the American Dream.

And as a benefit, you’ll actually get to learn about how the commodities market work. And if you’re a bit confused by how the end goes, the following is a good explanation.

WorkingGirl Working Girl (1988)

Ignoring the massive 80’s Big Hair, this movie is the story of Tess’s climb up the corporate ladder during the big Merger & Acquisition fad of the 80’s.

Above the normal business lessons, this movie really shows the importance of social skills in business. Not only do you need to be smart, but you need to be able to work with people. You need to understand other people’s needs. You need to be able to communicate with other people. And most importantly, it really helps if other people believe in you.

Aviator Aviator (2004)

This is the story of Howard Hughes, from his beginnings all the way to the end.

Even though Howard had some personal issues, but he was still an amazing businessman. How many people are willing to make the types of bets he did on succeeding? Betting the whole company many times over?

There’s no doubt he was a very smart person, but he also had a lot of ambition and was willing to put his money where his mouth was. And not just on a small scale, but on a massive scale.

What I found most interesting is that all the while he was creating and growing his company he was also battling some very big inner demons. He was able to succeed where most people would’ve crumbled, and he built a largely successful company above that.

Newsies Newsies (1992)

Business is not all about making smart decisions and executing on them, it’s also very much about the people behind the business. Without people there is no business.

And this movie is in this list because it shows the importance of people. Not so much about getting the right people, that’s another lesson, but in treating your people right.

In the movie, the owner of the newspaper company basically decides to decrease the pay of the newsies, which they don’t appreciate. This leads to a strike. Do remember of course that this movie takes place many years ago, when child labour was common and striking wasn’t unionized as it today.

In any case, the lesson here is to remember to treat your employees well. This not only includes paying them what they deserve, but also treating them the way you’d like to be treated. It will make a difference in the long term, as Hearst (the owner of the newspaper company) learned the hard way.

Click Click (2006)

As important as your business is to you as an entrepreneur, you also have to realize that there are other things that may be even more important.

In this movie, Michael (played by Adam Sandler) learns the hard way that climbing the corporate ladder isn’t the most important thing in his life. His family is the most important thing.

When starting, and even when running a largely successful company, too many entrepreneurs focus solely on their companies forgetting almost everything else, even their own basic health! And in some cases, they sometimes wear this as a badge of honor. Yes your business is important, but is it the most important thing in the world? You should always ask yourself what the most important thing in the world would be if you had a heart attack today?

RiskyBusiness Risky Business (1983)

First there’s the obvious standard business lessons. You need a product that people want. You need to market it. You need to … But what’s more interesting is the underlying theme of this movie, which is how greed can corrupt people.

Joel starts off innocently enough, but by the end of the movie his business venture isn’t exactly what you’d call mainstream. Mainstream or not though, all businesses obey the same core principles. As he describes at the end, his business is “Dream Fulfillment”. Find what a customer needs and fill that need.

Tucker Tucker: The Mad and his Dream (1988)

To quote the tagline: “When they tried to buy him, he refused. When they tried to bully him, he resisted. When they tried to break him, he became an American legend. The true story of Preston Tucker.” If his story doesn’t inspire you to build your company, I don’t know what will.

What’s great about this movie is that it shows that sometimes you need more than sheer will, you also need a bit of salesmanship to go along with it. You need to to sell people on your idea, and more importantly on you!

GungHo Gung Ho (1986)

Although dated, this film shows that business isn’t just about ideas and execution, it’s also a lot about culture. And although this movie is about the 80’s business Japanese business culture clashing with the 80’s American business culture, it’s about a lot more than that.

Mergers and acquisitions aren’t always as rosy as they appear on paper. Just because two businesses can appear to have “synergy”, it doesn’t mean they will work well together.

But the biggest lesson to take away is that all business have cultures that get established within them. These cultures can be good or they can be bad for the business. It’s therefore very important to cultivate cultures that will benefit the company, especially because it’s extremely hard to change them later.

TommyBoy Tommy Boy (1995)

“Holy Schnike”, Tommy Boy is on this list? Yes it is. Why? To quote Ray Zalinsky (played by Dan Aykroyd): “Truth is, I make car parts for the American working man because I’m a hell of a salesman and he doesn’t know any better.”

In other words, a great product doesn’t make a great business. It sure helps, but it doesn’t guarantee you’ll succeed. Betamax was better than VHS. The Mac was better than Windows in the 90’s. There’s countless examples of products that were superior but lost out. To succeed at business you need to be able to sell and market yourself.

YouveGotMail You’ve Got Mail (1998)

Although the central theme of this movie is the love story between Joe Fox and Kathleen Kelly (played by Tom Hanks and Meg Ryan), it’s also about a small company having a big competitor move into it’s market.

It’s generally better if you can be the aggressor, but if not, you need to be prepared and learn how to differentiate yourself. In this movie Kathleen’s store is very different from Fox Books, it’s personable, it’s memberable, and so on. But it’s still not enough to compete with discount prices on commodity items (the same book can be purchased cheaper down the street). She wasn’t able to learn how to differentiate herself enough before it was too late.

Therefore the lesson here is don’t try to compete head on with a big company on their terms, find another way to compete with them on your terms, one which you can hands down beat them. And go from there.

FamilyMan Family Man (2000)

With anything else, you need to have balance. And to reach the very top of success requires a lot of sacrificing, which Jack (played by Nicholas Cage) has done in this movie. But is it worth it? Is all the money worth it? Maybe, maybe not.

Assuming you don’t want to be the very best of the best, it’s important to realize that starting a business does require some sacrifices. If you want to start a business at night and on the weekends, then that’s coming out of your free time.

Also expect it to take a long time, there’s no way you can do it in just a few short months.

If you want to go even bigger than that and quit your job, then expect to be working more and harder than your full time job to get your company started. Success does require a great deal of effort, it isn’t easy. Otherwise everyone would be doing it.

InGoodCompany In Good Company (2004)

The most obvious business lessons to take from this movie is that there are multiple ways to successfully run a company. And there are the multiple approaches to building up your client base. In the movie Dan does it through social networking while Carter does it through cross-promoting, etc. Both are very successful in their own ways.

Another lesson I personally cherished is that just because there’s a new way to do things, it doesn’t mean it’s always the best or right way. In many cases it is, but not always.

How many of you remember the main business strategy of the dot com era? The idea of getting as many eye balls on your company’s website as possible, no matter what the cost. Dominate the market segment and then figure out how to be profitable.

Always, always, listen and understand why it was done the way it was done before you jump into a new way of doing things.

Honorable Mentions

The following are more great business related movies that you can benefit from watching, movies that I could have made fit in this list but would have made the list too long to read. They include:

More Mentions

The following are related movies that are suppose to be really good but that I just haven’t yet seen:

If I missed any please add them below in the comments.

http://www.imdb.com/title/tt0262021/





The Power of Scarcity!

gym

The other day on my way home I came across this sign for a new gym. Only 500 memberships are available! It must be an exclusive gym right? Only 500 memberships? How many gyms do you know that limit their memberships? I better go get mine now while I still can!

Or should I? How many memberships is 500 for a gym? Is it a lot? Is it very few? Who knows, and to be honest, it doesn’t really matter. The key metric to how busy a gym is going to be is how many active members they have. If it’s not already common knowledge, the reason most gyms sell yearly memberships is that a large number of people won’t keep going past a few weeks to a few months. Even with the best of intentions. This is why they oversell memberships, and why gyms are generally more packed around News Years. How many memberships do you think are unfilled New Year’s Resolutions?

This however is the first time I’ve seen a gym display an actual real limit to the number of memberships they will offer. At all other gyms I’ve seen they’ll just take your money and enroll you no matter how many members they already have. I don’t ever remember seeing a gym limit their membership. But is 500 a high or low number? If they’ve never had more than 300 memberships, then 500 is more than they’ve ever had so it could almost be considered an unlimited number of memberships. But our perceptions that there is a limit makes us value each membership much more than they’re really worth!

I will therefore bet that because they’ve put a limit, whether or not it’s real or artificially so high that it’s in essence unlimited, that they will get a LOT more sales than if they had the very same sign with just the two words “only 500″ removed!

Scarcity can be an effective marketing tactic, and this is a perfect example.






How to Leave a Voicemail That Will Get Called Back

VoiceMail

As part of opening up the technical support phone lines for LandlordMax a couple of months ago, we’ve chosen to let customers leave us  a voicemail rather than waiting on hold on the phone until someone becomes available. I believe this is the best solution for us, and we call back pretty quickly.

That being said, we get all kinds of voicemail messages. Some are great and some are not so great. Unfortunately sometimes the messages are just too hard to decipher and we can’t call back. So today I’m going to share with you the keys to leaving a great voicemail. And this applies to both personal and business voicemails. In no particular order they are (other than the first three):

Introduce Yourself Clearly

First and foremost start your voicemail by stating your name and phone number before you start leaving your message. This really helps give context to the message. Although you may know who you are, don’t assume the other person knows who you are right away. Not only that, but if you start talking about a prior history and the person taking the message doesn’t know who you are or what history you’re talking about, then they’ll have to re-listen to the voicemail at least twice (maybe more) before fully understanding it.

Imagine that you’re the receptionist at a doctor’s office and you get a voicemail such as: “Hi. After all I won’t be able to make the appointment for tomorrow at 3pm that you scheduled earlier for me”. If you heard just that odds are pretty high you might not be able to put two and two together and figure out who the caller was. Not only that, but if there’s more than one person handling the voicemails, then the person listening to the message might be the other receptionist who has no idea of the history. Adding “Oh and my name is ….” is very helpful, but it would be even better if you could put it first. Without looking back, can you remember what time the appointment was at? Probably not, you’re too busy just trying to process the message that you have to go back and re-listen to it.

Another good reason to state your name and phone number first is that generally when you transcribe voicemails to paper you write the contact information first. It’s easier to sort and take notes if you have several voicemails to call back. This is true for both personal and business voicemails.

Speak Slowly And Repeat Your Name and Phone Number

When you leave a voicemail, say your name and phone number slowly!! Remember that although you know your name and phone number by heart, the other person doesn’t. If you rip it out at mach 10, it’s very hard for the person taking the message to decipher it, never mind write it down. We’ve all heard voicemails where the person says the number so fast we have to hear over and over and over and over again just to get it down on paper. Avoid this at all costs!

If you have an odder name like mine (Stephane Grenier), take your time to articulate yourself and say it clearly. If you quickly muffle through your name, especially in a low voice, the other person has very little chance of getting it right. This is especially true if you’re offended when people incorrectly say your name. The good news is that you don’t have to spell it out, you just need to pronounce it clearly.

Raise the Volume of Your Voice

Speak louder than usual. Some connections are terrible. Maybe your phone has a lower quality microphone. Maybe the other persons phone is of lower quality. Maybe the person taking the message is in a louder environment. Speak up. Don’t be shy. It really helps. On several occasions we haven’t been able to return calls because we just can’t hear the person. They speak so low or softly that we can barely make out anything. Combine that with someone who says their phone number really fast, and there’s no way you can decipher the voicemail.

Don’t Assume Caller ID

Just because caller ID is everywhere, don’t assume you don’t need to leave your phone number. The number you call from can be blocked. The person transcribing the voicemail might not have access to the caller ID information. And in many cases the phone number displayed through the caller ID is just wrong or inaccurate. This is especially true if you call from a business and all calls just display the main phone number for the business.

Don’t Assume Previous Knowledge

Having already mentioned this, don’t assume the person taking the message has any history of your previous conversation. Especially in a business environment. Even if it’s a direct line to the same person, they’re probably dealing with multiple people on a daily basis. It’s not personal, it’s just the way it is. We humans have limited memory capabilities, so let’s help each other out. By giving a context, you’re also helping yourself.

Don’t Assume I Know You Just By the Sound of Your Voice

Generally you can get away with this for personal voicemails, especially with close relatives and friends. but definitely don’t assume this in a business environment. And even with friends and family, don’t assume it. Maybe when you left the voicemail there was a lot of background, you had a cold, my phone isn’t very good, etc. Remember, assuming makes an a– out of u and me.

Leave a Phone Number That Can Be Called Back

If you want someone to call you back, make sure you leave them a number they can call you back at. Just today I got a voicemail from someone asking me to call them back. When I tried, it said: “This person is no longer accepting any calls”. I can’t call them back. Similarly if you call a business, leave a number where you can be reached during the business day. And vice versa for a personal voicemail to a friend to call you back at night.

Avoid Background Noise

As mentioned before, if at all possible, when you leave a voicemail try to keep the background noise to a minimum. You never know the sound quality that will come out the other end, so why make it harder for the person taking the voicemail.

Always Leave Your Phone Number

This one is much more true for business than personal voicemails. Just because we’ve talked on the phone several times before, it doesn’t mean that I have your phone number readily available. Just imagine you’re a banker and someone left you a voicemail to call back about the interest on their mortgage but didn’t leave their phone number because you’ve had several back and forth calls. Now for some weird reason you can’t find their phone number in your notebook (it’s there but you can’t find it), what do you do? You can then look it up on their mortgage application form, which hopefully it’s there. If not you can always look them up in the phone book. You have so much to do, maybe you’ll just call them back later this afternoon since you have to digg for it. As you can see, as the effort to find your phone number climbs the odds of getting a quick call back drop. And who knows, if you’re very unlucky, they may never be able to call you back! By leaving your phone number you can make returning your call that much easier. And we all know the easier it is to do something, the more likely it’s to happen.

Conclusion

Obviously there are other things you can do to improve your voicemails, but just these will make an incredible difference. If I had to keep it down to a sentence, I would say: “Always say your name and phone number clearly, slowly, and loudly”. At the very least, you’ll get a call back!






Blog Blazers at Drake University

Drake University

Since I published Blog Blazers a few months ago, the reviews have been great! A while back I sent Mike Sansone a copy of the book to review for his blog ConverStations and he liked it so much that he’s decided to use it for his workshop at Drake University! How great is it to see your book used in a University workshop?  Especially as it’s only been a few months since it’s been available!

To quote Mike’s review:

“There are a lot of blogging books out there. Many are good, but I’ve found Blog Blazers to be a gold mine of instruction. That’s why I’m recommending it to my students in one-on-one and classroom settings. Stephane Grenier quizzed 40 fantastic blog authors on how to create a high-profile, high-traffic, and high-profit blog.

If you’re coming to the Drake University workshop on Saturday, we’ll be talking a lot about this book.”

Thank you Mike, it’s awesome to hear you’ve decided to use Blog Blazers!






The Power of Google Alerts

Google Alerts

Have you ever wanted to know what’s being published online about you this week, today, or maybe even right now? Well you don’t have to worry anymore. And no, you don’t have to continually keep surfing all the nooks and crannies of the web to find out. It’s much simpler than that, all you need to do is setup a Google Alerts.

So what are Google Alerts? According to Google itself:  “Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”

From my perspective, it’s a way for me to keep track about what’s going in regards to myself on the internet. I can find out when new posts about me (Stephane Grenier), my blog (FollowSteph.com), my book (Blog Blazers), or even my company (LandlordMax) appear. It’s great to be able to keep up with everything that’s being posted about you!

But it’s more than that, and herein lies the power of Google Alerts. Not only are you able to find out when things are being said about you so that you can know, and possibly react, but you can also get Google Alerts about any keyword!! That’s a huge benefit!

For example, if you’re website is about “Dog grooming”, wouldn’t it be awesome to get all the latest webpages Google indexes into it’s search results for “Dog grooming”? If it’s a blog post maybe you can contact the author, add to the discussion by leaving a comment, and so on. If it’s an existing discussion on a forum, maybe you can join in and participate. Just be careful not to spam whatever page you get alerted to, it will eventually come back to you. The key is that Google Alerts can alert you about new discussions and articles related to your keyword/niche, which in turns allows you to join those which interest you. How great is that?

And here’s an extra little trick. You can also setup Google Alert’s for your competitor’s names. The reason this is interesting is that it allows you to have an idea of what they’re up to. And you might find some interesting tidbits of information here and there that you can learn from. But overall, it’s a great way to keep track of what your market niche is doing.

So if you haven’t already setup Google Alerts, I strongly suggest you do. They’re great and extremely easy to setup. Even better it’s free! You’ll definitely get your time’s worth. And if you’ve already setup Google Alerts and you’re using them, please feel free to share your story of how you’ve benefited from them.






Which Stage of Twitter Are You At?

Having heard and read so much about Twittter, I’ve just recently become a Twitterer myself (StephaneGrenier) to see what all the hoopla was about. And I have to admit, I was pleasantly surprised. I’ve already gotten a lot of value out of it, and I’ve just joined a bit over a week ago!

There are lots of benefits to Twitter, but it mostly depends on who you are. That is, the Twitter experience is going to be very different for different people. For most people, the obvious benefit is self-promotion (just like for blogs). However that’s just a very small part of it, just like blogging.

Rohit Bhargava wrote a very good post titled: The 5 Stages of Twitter Acceptance. Where are YOU at? And I have to agree, it’s very accurate. Well with the exception of stage 1, I wouldn’t necessarily call it denial, but more along the lines of not really having time to check it out since you can’t clearly see the value. And stage 2 being where you still don’t fully get it but you’re willing to commit to taking the time.

5 Stages of Twitter

Having just joined a week ago, I’ve jumped from stage 1 to stage 2. The good thing is that I skipped stage 3 entirely. I’m now working my way between stages 4 and 5, but I don’t know that I’ll ever completely get to stage 5. Sometimes it’s nice just to post the odd distraction. Like last night when I was tired from coding for the better part of the day, I decided to post a couple of entertaining links. Things I found interesting but that didn’t really offer any value other than entertainment. I don’t believe you can be all business all the time, sometimes you have to have a lighter side (and what I have entertaining is not always useful). Which is why I might never make it completely to stage 5.

That being said, although I’m probably not the normal Twitterer, I believe the 5 stages of Twitter Rohit describes to be very good and accurate. I’ve found, in the little time I’ve been Twittering, that a lot of people get caught up in stage 3 of self-promotion. I even had to stop following some people because almost all of their tweets where stage 3 tweets (that or they were tweets of links to their latest blog posts). I’m following you on Twitter for a reason, and it’s not just for self-promotional tweets (a certain level is acceptable, but not the majority). The good news is not everyone does this, but unfortunately enough do. The other thing I’ve found difficult is trying to follow more than a few dozen people, I find there’s just too much noise. But that’s another post for another day (I’m still learning).

The good news is that there are a lot of people at stage 4 and 5. And that’s great! It’s because of this that I’m really enjoying my Twitter experience. My only regret is not having started sooner.

Which leads me back to my original question, which stage of Twitter are YOU at?






Tune into Small Business Radio Today

radiospot

Today I will be on Small Business Radio hosted by Anita Campbell to talk about my latest book Blog Blazers at 1:30pm EST. Don’t forget to tune in as the topic of the show will be “Advanced Blog Tactics Used By Professional Bloggers”, which will come from both the interviews I conducted in the book Blog Blazers and my own personal experience. It’s going to be a great show so don’t miss it!






10 Most Popular Books in Blog Blazers

Xmas Presents

In my book Blog Blazers I asked 40 high profile bloggers which books they recommend you read. Below is a list of the top 10 books they recommended, with each and every book getting at least two or more recommendations. So if you haven’t already gotten all your Xmas presents, maybe you can get a book or two from this list to go along with your copy of Blog Blazers from Amazon!

  1. Clear Blogging
  2. Purple Cow
  3. Naked Conversations
  4. SEOBook
  5. On Writing Well
  6. The Elements of Style
  7. Cluetrain Manifesto
  8. Made To Stick
  9. The Long Tail
  10. Blink

Please note that these interviews were conducted about a year ago, so some books like ProBlogger from Darren Rowse and Chris Garrett where not yet available.






Blog Blazers Free Shipping Until Xmas!

Blog Blazer Free Shipping Xmas Discount

Because of everything that’s happening with Amazon, I’m going to go on a lurk and offer free shipping for the book Blog Blazers until Xmas when you buy it directly from the official website (for Canadian and US orders). For international orders, until Xmas as well, shipping will be reduced to $5. In other words, I’ll cover your shipping costs.

I’m doing this because I’m very annoyed with this Amazon “Temporarily out of Stock” issue. I just don’t want to put anything in the way of you getting and benefiting from your Blog Blazers book before Xmas. The best part is that you don’t have to wait on Amazon to get free shipping. And you don’t have to buy $25 worth of books to get that free shipping!

So if you haven’t already bought Blog Blazers, now’s the time. This is special free shipping offer and it’s only going to last until Xmas!






Blog Blazers Amazon Status

Firstly let me just apologize for the on and off “In Stock” and “Temporarily Out of Stock” messages appearing on the Blog Blazers listing on Amazon. What’s happening is that we’re trying to work with Amazon’s JIT (Just in Time) inventory system and experiencing some difficulties as illustrated in the screenshot below:

Blog Blazers on Amazon

Basically the way it works for first time and self-published authors is that Amazon doesn’t want to order too many books ahead of time and be stuck with a larger than necessary inventory on hand. Nor can we blame them. From what I understand, most self published books end up selling less than 200 copies, and 60% of these sales are to friends and family. That’s pretty dismal. Of course that’s not always the case, there’s lots of examples of very successful self-published authors. The biggest I know of is Robert Kiyosaki who started his book series of Rich Dad Poor Dad as self-published. Another great example is Peter Bowerman with his book like The Well-Fed Self-Publisher.

In any case, Amazon is looking out for itself, and that’s perfectly understandable. Selling books is a business, and they do it well. So what happened with our book is that Amazon initially ordered a small number of books. Now before I continue, something to be aware of is that Amazon will only accept books they ordered if they come with a purchase order (barcoded). You cannot just ship books to Amazon to add to their inventory when you want to, you have to wait for them to order books. Makes sense.

Anyways, a lesser known trick is that they will often accept more books than requested as long as they’re part of the same purchase order and as long as the surplus is reasonable (don’t try to ship 1000 books when they ask for 20). However knowing that Blog Blazers is going to is selling well, we decided to ship some extra books with each PO (Purchase Order). On average so far, we’re shipping 2-3 times as many as they request per purchase order (sometimes more).

Getting back to our story, within a day of being released, the Blog Blazers inventory on Amazon was sold out. And it’s no wonder, the initial order was too small. Which means the status of Blog Blazers on Amazon fell to “Temporarily Out of Stock”. The next day, another PO came out, we did the same. And on it’s been continuing since…

So if you see the book Blog Blazers on Amazon with a status of “Temporarily Out of Stock” don’t worry, this is because Amazon is still trying to figure out how many books they need to have on hand to meet the number of books sold (JIT – Just in Time). And it definitely isn’t helping that the sales of Blog Blazers are increasing on a daily basis as more and more bloggers are posting about it every day!

I guess of all the problems I could have, this is the best one to have. But still…






 
FollowSteph RSS
FOLLOWSTEPH'S
RSS FEED!
or subscribe by email:



SOFTWARE AND BOOKS BY STEPHANE GRENIER:

LandlordMax Property Management Software

LandlordMax is the EASIEST
Property Management
Software available!
Try it for free!

Real Estate Pigeon

Real Estate Pigeon
The place to ask and answer
all your real estate questions

Blog Blazers: 40 Top Bloggers Share Their Secrets to Creating a High-Profile, High-Traffic, and High-Profit Blog!

Blog Blazers is a book that
features secrets from the
Top 40 Bloggers on the web

How to Generate Traffic to Your Website ebook

How to Generate Traffic to
Your Website
is an ebook to
you achive success


 

FollowSteph
More resources from Stephane Grenier:
PUBLICATIONS
For people who work on the web
Blog Blazers
How to Generate Traffic to Your Website
 
SOFTWARE
The EASIEST Property Management Software available!
LandlordMax


Copyright @2003-2009
LandlordMax Property Management Software

Disclaimer: This is a personal blog about my thoughts, experiences and ideas. The contents of this blog are for informational purposes only. No content should be construed as financial, business, personal, or any other type of advice. Commenters, advertisers and linked sites are entirely responsible for their own content and do not represent the views of myself. All decisions involve risks and results are not guaranteed. Always do your own research, due diligence, and consult your own professional advisors before making any decision. This blog (including myself) assumes no liability with regard to results based on use of information from this blog. If this blog contains any errors, misrepresentations, or omissions, please contact me or leave a comment to have the content corrected.