Today we launched our latest press release in a completely different manner than usual. Normally we would send our press release to PRWeb and have it show up online 2 days later with very good success. This time however we decided to go another route and use one of the two major press release companies, PR Newswire.
PR Newswire is very different than PRWeb. Firstly, it costs a lot more! To begin with there is a $125/year membership fee. Then for a targetted US1 Financial Services release it costs $645/release. After that they offer several highly focused lists that journalists directly ask to receive. These generally start around $200 and go up from there. For those of you who aren’t familiar with PRWeb.com, a decent press release there starts at $30 and goes up. However you generally don’t spend more than $100.
Another difference between the two is that PRWeb is mainly focused with online media whereas PR Newswire is an older company (50 years) and is more focused on mainstream media. Because of this, I’m hoping that this will give us a larger push offline, to other news outlets.
There are other differences, which I won’t go into details right now, but needless to say I believe PR Newswire is worth a try.
We just launched the release a few minutes ago so hopefully it will prove worthwhile. I’ll post an update in the next few days on our success or failure with this new press release service.
You can find it here.
Please let me know if you see anything about this press release anywhere (other than an automated feed).
Updated sightings so far:
It appears as though the press release was also sighted on 7 other news channels accross the United-States so far.