Blogging is a marathon and not a sprint. Starting a business is a marathon and not a sprint. Achieving success is a marathon and not a sprint.
Sure you have to work very hard at the beginning, but you can’t stop after a short sprint. You have to keep going. You have to persevere. I’ve said it numerous times here, it’s not the quality of your idea that matters, it’s the execution over time that matters.
Now don’t get me wrong, you definitely should take advantage of the excitement and motivation that comes from starting a new project such as a blog. That’s a very good thing. But whatever you do, don’t lose your momentum completely. It’s ok to fall behind here and there, we all do it, but don’t stop. Whatever you do just keep on going.
The majority of time the difference between success and failure is that the person who succeeded persevered. It’s not quite as simple as that, but have no doubt that it plays a major role in success. It’s easy to get stopped by the first road block. Most people do. Maybe it’s that you don’t understand something. Maybe you’re tired. You’ve had a long week. You have a social event you’d like to attend. Maybe it’s that you’re not sure what to do next. Whatever it is, keep moving. Don’t stop whatever you do.
A classic example of a blog with really good potential is Hiring Horror. A lot of people like to hear about hiring horror stories. It’s entertaining and we’ve all seen too many of them ourselves. Which of course makes for a potentially very interesting blog. And indeed one was created, Hiring Horror.
Looking at the posts (please note I have no idea who’s behind this blog), they definitely jumped out from the starting gate. On the first day alone there were 4 posts! Then the next day there were 2 posts. Then the weekend came with no posts, which is not that unusual for a lot of blogs. Monday another 2 posts. A couple more days later, another 2 posts.
And then the momentum really started to fall apart. 5 days later there’s only 1 more post. It took another 4 days for the next post. Then a lengthy 11 days for the next post. Then 16 more days for the next. Now we’re at 21 days since the last post and still counting…
This is a classic example of starting off with a full sprint and quickly fading. Although I can’t know for sure, I suspect the authors (there appears to be more than one) were all excited and expected to write several posts a day. And at first they were really motivated and couldn’t wait to write. The excitement of something new was abound.
Then the weekend came which slowed things. After the following week, well, the excitement had probably worn off and it became something they had to do. The zest was gone. And so the posting ratio fell fast. And within a few weeks all interest waned and the blog pretty much died. Maybe we’ll see another post, but I wouldn’t count on it. And it’s too bad because it had the making of a good blog.
Unfortunately that’s the same way most blogs (businesses, projects, etc.) start and fade within a few months. Everyone gets excited. They get a burst of energy. And then once the novelty fades things start to crumble until the whole thing ceases to exist.
The good news is it doesn’t have to be this way. You can succeed! You can make it! You just have to be aware of this before you start whatever it is you want to start. Make sure it’s worth it and push through it. As the movie Run Fatboy Run asks, what will you do when you hit the “wall”? Will you push through it or give up and go home?