After the last post about our sales revenues I got to thinking, it’s been too long since I really looked at our other sales metrics for LandlordMax. Which days of the week do we sell the most? Which days of the month? Is it still as consistent today as it was the last time I checked?
The answer is yes, the data is still as consistent today as it was then, at least for the days of the week.
We sell twice as many copies of LandlordMax on any given weekday as we do on a weekend. Why? It has to do with our customer base. We’ve found that half our customers are real estate investors and half are property management companies. It’s a little more complex than that, for example we also have at least one major city using LandlordMax, some banks, and so on, but overall the vast majority of our software is sold to two categories of customers.
The question is: why are weekend sales levels roughly half of our weekday sales levels? I still really haven’t answered the question although I left enough clues to give a hint at the answer. It’s because on weekend most property management companies are closed, and therefore there’s no one around to buy LandlordMax. On the weekdays we have both categories of customers buying LandlordMax. On the weekends we only have one category of customers buying LandlordMax, individual real estate investors.
Because of this, if I want to spend money on advertising, it’s to my big advantage to do so on the weekdays. It’s effective on the weekends, but twice as effective on the weekdays. Knowing your sales metrics is very important, well at least if you spend on advertising.
Next post I’m going to expose our average revenues per day over a month. There’s also a visible pattern in this graph, but it’s not as pronounced as the days of week chart you see above. What do you think it is?
I’ll give away one free copy of my Ebook How to Generate Traffic to Your Website to the first three people who correctly guesses either (by posting a comment on this post):
- Our sales trend over a month
- The day we get the most sales
- The day we get the least sales
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