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LandlordMax Sales Metrics

After the last post about our sales revenues I got to thinking, it’s been too long since I really looked at our other sales metrics for LandlordMax. Which days of the week do we sell the most? Which days of the month? Is it still as consistent today as it was the last time I checked?

The answer is yes, the data is still as consistent today as it was then, at least for the days of the week.

LandlordMax Property Management Software Sales By Day of the Week

We sell twice as many copies of LandlordMax on any given weekday as we do on a weekend. Why? It has to do with our customer base. We’ve found that half our customers are real estate investors and half are property management companies. It’s a little more complex than that, for example we also have at least one major city using LandlordMax, some banks, and so on, but overall the vast majority of our software is sold to two categories of customers.

The question is: why are weekend sales levels roughly half of our weekday sales levels? I still really haven’t answered the question although I left enough clues to give a hint at the answer. It’s because on weekend most property management companies are closed, and therefore there’s no one around to buy LandlordMax. On the weekdays we have both categories of customers buying LandlordMax. On the weekends we only have one category of customers buying LandlordMax, individual real estate investors.

Because of this, if I want to spend money on advertising, it’s to my big advantage to do so on the weekdays. It’s effective on the weekends, but twice as effective on the weekdays. Knowing your sales metrics is very important, well at least if you spend on advertising.

Next post I’m going to expose our average revenues per day over a month. There’s also a visible pattern in this graph, but it’s not as pronounced as the days of week chart you see above. What do you think it is?

I’ll give away one free copy of my Ebook How to Generate Traffic to Your Website to the first three people who correctly guesses either (by posting a comment on this post):

  • Our sales trend over a month
  • The day we get the most sales
  • The day we get the least sales

Additionally, if you want to save yourself some effort, you can also subscribe to my RSS feed so that you don’t have to come back each day until I post the follow-up. As well you can subscribe to my email newsletter which will send each of the blog entries I publish to your email box directly.



 
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Comments:

  •     Eric
    · April 7th, 2008  · 10:25 pm  · Permalink

    Hello Steph,

    I will take guess and answer your questions.

    Beginning of the month is probably slow, rising to mid month to it’s peak, and the last days of the month fairly low sales as well. The slowest days: First to Third of the month.

    I guess property managers are busy trying to get it all done in their old system. They give up by mid month, or catch their breaths and say they have to find an “easier” way by next month and find a new program.

    So by that, advertising just before mid month would be best. (depending on first ad seen -first visit to the website- and conversion to a buying decision)

    That is my take on it. But as someone I know always says:

    test, test, test; and look at the metrics 🙂

  •     Steph
    · April 8th, 2008  · 7:42 am  · Permalink

    Hi Eric,

    Do you also have guesses on the day that gets the most and least sales as well?

  •     Monkeyget
    · April 9th, 2008  · 4:23 pm  · Permalink

    I bet you have the most sales the 7th because between the 7th june 2005 (your first blog entry) and today, the 7th is the day that occurs the most often on a weekday.

    I bet you have the least sales the 31.

  •     Steph
    · April 13th, 2008  · 8:49 pm  · Permalink

    Hi guys,

    Just to let you know, I plan on publishing the results in the next few days, at which point you’ll know the results of the contest.

    I also decided that if no one gets it right, I’ll then give a copy of the ebook to those that are closest.

  •     FollowSteph.com - More LandlordMax Sales Metrics
    · April 16th, 2008  · 4:15 pm  · Permalink

    […] week I promised I would post a follow-up article to my previous one about our sales metrics at LandlordMa…, where I would show our daily sales averages over a month. Well here’s the graph […]

  •     Steph
    · April 16th, 2008  · 4:20 pm  · Permalink

    Hi Monkeyget,

    Congratulations on picking the 7th. Although it’s not the best day, you’re the closest! If you wouldn’t mind letting me know you’re email (you can contact me directly at mine posted in the menu on the left), I’ll send you the copy of the ebook you won.

  •     Steph
    · April 16th, 2008  · 4:21 pm  · Permalink

    Hi Eric,

    Looks like you’ve also won yourself a free copy of the ebook (no one else posted a trend). I’ll be sending it you shortly. Congrats!

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