HOME     SITEMAP     RSS     TWITTER     EMAIL    
Search:   

FollowSteph Follow Steph as he posts Blog Blazer Friday
 

How Important are Headlines?

This post is an exert from my ebook How to Generate Traffic for Your Website:

How important are headlines? VERY. The reality is that a headline can often make or break an article. A headline will determine if even the first sentence of the article is even read. On average you have 5-7 seconds to get someone’s attention, which is done through the headline. More importantly, only 2 out of 10 people will read past your headline and actually read your article! That’s just how important headlines are.

To give you a more concrete example of just how powerful a headline can be, John Wesley submitted an article to several social networking sites, including Digg, Reddit, StumbleUpon, etc. The headline read “The Two Types of Cognition”. With this headline the article generated about 100 visitors. Nothing spectacular. However a couple days later, and after some work rewriting his headline, John resubmitted it with a new headline. With the new headline it got about 5000 visitors. A very significant difference, 50 times more visitors. What was the difference? Only the headline. The article was exactly the same. The headline went from “The Two Types of Cognition” to “Learn to Understand Your Own Intelligence”. You can find the details of his case study here.

Headlines can and do have a significant impact. It might only be one line, but it can easily make or break your articles success.



 
Like this article?

Comments:

  •     FollowSteph.com - The Anatomy of a Press Release
    · October 21st, 2008  · 10:08 pm  · Permalink

    […] Every press release needs a headline. It’s very crucial to the success of your press release. The headline needs to be precise, convey what the press release is about, and possibly create […]

  •     Codrut Turcanu / Blog for Money
    · November 20th, 2008  · 4:44 am  · Permalink

    A headline is not important, is crucial! 🙂

    Btw, how many headlines did you personally test on your eBook sales page before finding the winner?

  •     Steph
    · November 23rd, 2008  · 4:58 pm  · Permalink

    Hi Codrut,

    To be honest, not that many. I focused more on the SEO aspect than on the headline. I wanted to test a few things (and I learned a lo.

    But the good news is that I’ve been working on updating the ebook. I’ve had it professionally edited last month. As well all the artwork/logo/branding has been redone. So I suspect I’ll also adjust the title/headline to go with it. Optimizing for SEO purposes was good, and although it sold a lot of copies, I suspect I’ll get more by maximizing the quality of the headline now. Especially with my book Blog Blazers being out.

    I had to try it to know for sure 😉

Write a reply:





 
FollowSteph RSS
FOLLOWSTEPH'S
RSS FEED!


SOFTWARE AND BOOKS BY STEPHANE GRENIER:

LandlordMax Property Management Software

LandlordMax is the EASIEST
Property Management
Software available!
Try it for free!

Real Estate Pigeon

Real Estate Pigeon
The place to ask and answer
all your real estate questions

Blog Blazers: 40 Top Bloggers Share Their Secrets to Creating a High-Profile, High-Traffic, and High-Profit Blog!

Blog Blazers is a book that
features secrets from the
Top 40 Bloggers on the web

How to Generate Traffic to Your Website ebook

How to Generate Traffic to
Your Website
is an ebook for
to you achieve success


 

FollowSteph
More resources from Stephane Grenier:
PUBLICATIONS
For people who work on the web
Blog Blazers
How to Generate Traffic to Your Website
 
SOFTWARE
The EASIEST Property Management Software available!
LandlordMax


Copyright @2003-2013
LandlordMax Property Management Software

Disclaimer: This is a personal blog about my thoughts, experiences and ideas. The contents of this blog are for informational purposes only. No content should be construed as financial, business, personal, or any other type of advice. Commenters, advertisers and linked sites are entirely responsible for their own content and do not represent the views of myself. All decisions involve risks and results are not guaranteed. Always do your own research, due diligence, and consult your own professional advisors before making any decision. This blog (including myself) assumes no liability with regard to results based on use of information from this blog. If this blog contains any errors, misrepresentations, or omissions, please contact me or leave a comment to have the content corrected.