Those of us who have dealt with the real estate market, we are all too familiar with the many terms used to describe a real estate property. Terms like “spacious”, “state of the art”, “charming”, etc., they all bring up different mindsets. To the untrained real estate investor, these terms can be confusing. However over time you start to get an understanding of what they really mean. For example, a “great neighborhood” often means that the houses in the neighborhood are nicer than the one being sold. No one will go out and say they’re selling you the ugliest house on the block, rather they’ll put a positive spin, such as you have a great neighborhood.
In any case, in the book Freakonomics, they did a detailed study of the many words used to describe real estate properties and they found strong correlations between the words used in the ads and the selling price of the properties. Now before I go on, please note that correlation means that the two items are related but it doesn’t mean that one causes the other. So for example, there is a correlation that cars painted yellow get in fewer acccidents. Does this mean that if you paint your car yellow you’re less likely to get into a car accident? Not at all. One does not explain the other. You have to look at other factors. In this particular example, the reason that yellow painted cars get into fewer accidents is because of the type of person who buys and drives a yellow car rather than just the color of the car.
Getting back to words that describe real estate properties, it’s been found that the 10 most common used in real estate ads do have strong correlations to the selling price.
Top Five Terms With Higher Selling Prices
State of the art
Top Five Terms With Lower Selling Prices
Very interesting! Why do these specific terms have strong correlations with higher or lower selling prices? The book goes on to debate this, and I’m sure some of them are obvious once you start to think about it. However for today what’s interesting to note is that the words in your real estate ad will ultimately affect your selling price.