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How to Generate Traffic for Your Website

I’ve been asked to be one of 3 keynote speakers/instructors in a 4-day intensive training class on how to generate passive income online. The course will be held here locally in Ottawa over 2 weekends (the weekends of August 12-13 and 19-20). Spacing is very limited, it’s already 50% sold out and it was only annouced yesterday! Anyone interested should contact Glenn Scott before the August 4th deadline to register. The cost of attending is $250/person, which is phenomally low considering that you get 3 speakers for substantially less than it would cost you to just have one of them speak individually!. This is a one-time opportunity, this course will only be offered this one time.

As an extra, this course will be recorded for resale later on DVD. I’ve already made arrangements with Glenn Scott to be able to resell the DVD here through FollowSteph.com, so if you’re not able to come, you can always purchase a DVD copy here when it becomes available. The price of the DVD has not yet been determined.

The course will cover 4 major topics:

Web design

This will by taught by Michael VanDusen who is the head of web design at Algonquin College here in Ottawa. He will use Dreamweaver MX as a tool for building websites which includes lab time (individual computers will be available during the lab time).

Google Adsense Revenue

Glenn Scott will teach how to generate passive income using Google Adsense on your websites. Although he has several streams of income (real estate properties, etc.), Google Adsense is what has allowed him to become financially free at the level he wants.

SEO (Search Engine Optimization)

Glenn Scott wil also cover SEO principles which is very important in getting your site recognized and highly ranked by all the major search engines.

Traffic Generation (my section)

I will personally show you how to generate traffic to your website, be it for monetization, for a small business, etc. I will cover many topics such as blogging, how to get links to your website (link baiting), how to create valuable content, concepts online social networks, copywriting, Google Adwords, press releases, and so on. Basically I’ll show you many ways I’ve learned to make LandlordMax Property Management Software and FollowSteph.com grow in traffic to where they are today (they’ve both at least doubled in the last 6 months alone as shown in the graphs below).

FollowSteph.com Website Traffic
LandlordMax.com Website Traffic

To give you a little history, the concept for this course was actually born from a dinner I attended that was hosted by Glenn Scott entitled “How I Got Out of the Rat Race”. During this dinner many people were interested in learning more details on how he managed to become financially free and suggested he offer a course. And thus 4 weeks later this course was officially offered for this one and only time.

I’m very excited about this project! Not only will I be speaking/instructing one component of the course, but I will be donating my personal time for the other 3 course days to help Glenn and the other speakers/instructors with their components. I will field questions, help with lab times, etc. as I’m also very familiar with these topics. It’s a great opportunity to take advantage of several experts under one umbrella.

I look forward to seeing several of you there!

Like this article?


  •     Eric
    · July 28th, 2006  · 12:17 am  · Permalink

    That is great news Steph.

    I have had a privilege to speak briefly with you and Glenn on a few occasions. The information that you shared in snippets was very valuable. I can imagine how profitable spending hours with each of you in teaching mode will be.

    In building and maintaining my site http://www.rentAroom.ca I have been able to save a lot of money and reach positive results with just a few tips…

    This course is really a good idea and I am convinced a GREAT value.

    Congratulations in putting this together!


  •     Steph
    · July 28th, 2006  · 10:21 am  · Permalink

    Hi Eric,

    Thank you for the great positive feedback! It’s awesome to hear that you’ve had positive results!

    A quick little history, I met Eric about 2 years ago through a real estate investment club called OREIO. At the time LandlordMax was just a year and a bit old and Eric was just starting his new business RentARoom.ca, which he’s had some good success with since. I’ve personally heard some great comments from other OREIO members using his service (RentARoom.ca) to advertise their rental properties. So if you’re looking for renters, try it out!

  •     Justin
    · August 17th, 2006  · 2:15 pm  · Permalink

    Having attended the first two days of the course so far (the next two coming up shortly), I can concur that it’s full of great content. No fluff, just a ton of valuable information coming at you fast. If your average course is like drinking from a cup, this course is like drinking from a fire hydrant. Looking forward to this coming weekend,

  •     Steph
    · August 17th, 2006  · 2:23 pm  · Permalink

    Hi Justin,

    Thanks for the great comment! It’s awesome to know that you’re getting a lot out of it! And I really liked your analogy.

    This upcoming weekend should also be packed with a lot of information. Website promotion and traffic generation is a very big field with lots of potential if done right.

  •     Albert Boudreau
    · August 21st, 2006  · 2:42 am  · Permalink

    I attended the 4-day intensive event where Stephane spoke and I was very impressed with the level of knowledge of all speakers. Although the content on optimization was the focus, I think it was equally or even greater importance on three key points that Stephane indirectly kept repeating as well:

    1. get started now (don’t wait until you know everything or you will never start)
    2. take baby steps (do small things to see what works and what does not work … finding things that don’t work are also huge successes)
    3. keep it simple (don’t try to be perfect or flashy)

    I can’t wait to start making small tweaks to my Property Management website (www.idealpm.ca) to start having more web presence.

    Thank you greatly for spending extra time with the group and sharing your knowledge and experiences.


  •     Steph
    · August 24th, 2006  · 5:27 pm  · Permalink

    Hi Albert,

    Thank you. And I’m glad to hear you got a lot out of the seminar.

    And yes, that’s absolutely right, nothing happens without taking that first step!

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