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Status Update

Normally in the past I’ve posted updates about what we’re doing here at LandlordMax (as well as my other projects) every six months to a year. Well I’m now going to try to increase that frequency to every 2-3 months. I’m doing this because it forces me to look more frequently at our successes and failures in detail. I always do some checks each month, but by forcing myself to post about the more interesting metrics on a regular basis will force me to look deeper into these metrics. Hopefully finding some great nuggets of information along the way.

Firstly, the most exciting and good news is our traffic metrics at LandlordMax. Our traffic, as measured in by unique visitors, has increased by a whopping of 108% in the last 6 months!! That’s our biggest success as it is translating into more sales.

LandlordMax Sales Revenues

As well our revenue growth is continuing to be very positive, which is great to see. For those of you who are fairly new here, in early April I posted a graph of our sales revenues over the last few years. In that graph there was somewhat of a spike in 2008. I’m glad to report it wasn’t just a one-off spike for January and February, it’s a consistent growth in revenue. May is already looking like another very big month, possibly the biggest yet!

I decided to also push the data further and generate a moving average graph using a 12 month trailing period (which is why the first 12 months are missing from this graph). I have to admit I was surprised with the results, it’s much better than I expected! As you can see below, we’re definitely moving in the right direction. The real estate bust is not hampering our growth, so it’s not all bad news out there. It’s definitely not all doom and gloom for everyone as you can clearly see.

LandlordMax Sales Revenues Trailing Average

Some other interesting news, FollowSteph is still growing at a very good pace. In the last 6 months the traffic on this blog has grown by 46% which is great. Although I was hoping to more than double it every 6 months, I can’t complain with this growth rate. The good news is that the RSS feed subscription rate has grown much faster than that, it’s pretty doubled in the same amount of time.

As for the book Interview the Pros: What does it take to create a Successful Blog?, it’s still being edited by my publisher. These things take time, which I have to admit is excruiating for me. I like to have things moving, I’m not a big fan of waiting. But the good news is that the book already has it’s own official ISBN number assigned to it. And most of the book’s cover and back copy is ready to go. It’s going to be available in both as a soft and hard cover book. I’ll let you all know as soon as the editing phase is done, which hopefully will be sooner than later. As well I have to finish the website for the book pretty soon, so I can start to do some pre-marketing. I’ll let you all know when the website is available.

As for the ebook I wrote How to Generate Traffic to Your Website it’s done fairly well overall. I have to admit I was hoping for better results, but this topic seems to be saturated with lower quality ebooks. In other words a lot of people are suspicious of all books on this topic because of some bad experiences, so you really have to push hard to make the sale which isn’t really where I want to be (I don’t want to compete with the long spammy sales letters). However what’s been really interested is that ALL the reviews it’s gotten have been favorable! And each time a review came out there was definitely a spike in sales. But between reviews it’s pretty quiet. So I’m looking into what are my options for the future of this ebook…

Otherwise everything else is moving along very well. The biggest item is that we’re always working very hard on releasing the next major version of LandlordMax as soon as possible, which is coming together very nicely. Just extremely busy as usual.

Like this article?


  •     Eric In Kanata
    · July 5th, 2008  · 7:25 pm  · Permalink

    Keep up the great work and I hope the revenues continue to accelerate.


  •     FollowSteph.com - Why You Can’t Just Compare Languages With Lines of Code
    · July 6th, 2008  · 2:19 pm  · Permalink

    […] LandlordMax I built it expecting lots of versions and different people working on the code base. How important is it to get to market first? Personally I don’t think it’s that important. And David from 37Signals really iterates it well in this video, being first is not always a good thing. My company LandlordMax was not the first by far and yet we’re succeeding very well. […]

  •     Steph
    · July 6th, 2008  · 2:26 pm  · Permalink

    Hi Eric,

    Thanks! I hope so too. I’ll let you know within a quarter, I plan on publishing the updated graph every quarter!

  •     FollowSteph.com - LandlordMax 5 Year Anniversary!
    · September 21st, 2008  · 10:59 pm  · Permalink

    […] me to think, it’s time for an update on everything that’s been going on around here. The last update on LandlordMax, and everything I’m working on, was on June 8th. Wow, has it already been 4 […]

  •     FollowSteph.com - LandlordMax Revenues Update
    · June 1st, 2009  · 12:45 pm  · Permalink

    […] I’ve done in the past, I’m going to share with you today the latest sales metrics of my company LandlordMax.  And […]

  •     FollowSteph.com – LandlordMax 2011 – Another Record Fiscal Year!
    · August 14th, 2012  · 10:53 pm  · Permalink

    […] 2008 – Status Update […]

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