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LandlordMax 2011 – Another Record Fiscal Year!

About once a year I try to post how we’re doing here at LandlordMax, and it’s again that time of the year. But before I do, for those of you who are interested, here are the links to my previous yearly posts. And please note that although LandlordMax was originally founded in 2003, I only started sharing the revenues in 2007:

And now for the updated revenue graph which includes the fiscal year of 2011-2012:

LandlordMax Property Management Software - 2012 Fiscal Year Revenues

As you can quickly see, we definitely grew some more this year, to the tune of about 65%. Another really exciting and good year!

And similar to last year, this all happened during a recession which is continuing to see a lot of weeding out of our competitors! So we’re very excited about these results.

The biggest improvements for the company this year were mostly internal, although there are some improvements which are visible from the outside.

In terms of visible changes, we completely redid the LandlordMax website (long overdue) which resulted in a marked improvements in sales almost immediately. Above that we released an update to the software which was pretty significant in terms of scale and effort. The update not only fixed some issues, but it also included a number of big improvements and features. We completely re-wrote the user manual from the ground up which resulted in a significant decrease of 80% in technical support levels! That’s a huge win!! We started a newsletter for the company which is growing by about 20% a month! In less than a year (closer to half a year) the subscriber count is already in the solid 4 figures and we haven’t marketed it one bit. The only way to find it is on the footer of the company website (there isn’t even a dedicated newsletter page yet!). So having that level of subscription growth is quite impressive in so little time considering there’s also been absolutely no marketing effort. We completely revamped RealEstatePigeon.com and brought it to it’s own home rather than being hosted by a third party service. There’s quite a bit of work left there, but it’s a good start for now.

Internally, and much less visible, an incredible amount of effort has been put into releasing the networked version of LandlordMax. And I do mean an INCREDIBLE amount of effort. This release has almost doubled the size of our code base! In other words, it’s almost doubled the size of the programming code behind the software! That’s huge! I only wish I could properly express the amount of effort that’s gone into this release.

Above the effort to release the networked version, we’ve spent a lot of effort improving our internal systems and processes. I won’t go into the details here because it’s probably not very exciting for most people outside of the company, but I can tell you a lot of things have been improved and streamlined quite a bit. A lot of things that could be automated have been automated, much more than before. This has helped improve and increase our overall productivity significantly.

Our marketing efforts have also expanded quite a bit. I won’t go into the details here either, but I can tell you that we spend more a month now on our marketing efforts than we did in our whole first year.

All that to say we’ve been very busy. This year has probably been the more busy for me personally than I’ve ever been in my whole life! And I can’t wait to see how things will change for us as a company once the networked version is available.

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