EBook Update
Last week I mentioned I would have an EBook entitled How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website! ready for Monday this week. Well Monday has come and gone. I’ve decided to postpone it’s release until Monday next week (March 10, 2008). As I’ve always said in the past I’d rather release something of higher quality and value than to push it out to meet a date, even if I publicly stated it.
A preconception I’d also like to discount here is that EBooks are pure profit machines. Far from it. The work that involved in creating a good EBook is substantial. For my upcoming book Interview the Pros: What does it take to create a Successful Blog? which will be published in the traditional sense (both as a softcover and hardcover through bookstores like Amazon, Barnes & Nobles, etc.) I calculate I easily put in over 500 hours. For this EBook I calculate the total will be about 350+ hours. Assuming a 40 hour work-week, that’s about 2 months of full-time effort!
As I mentioned in my last post, a lot of the work was already done before I decided to finish and polish it a week or so ago. But 2 months worth of full-time work is not cost free. Just looking at the opportunity cost I’ve already invested a significant amount of money. As well each transaction is not free, there is a processing fee. It might be small, but let’s not forget it (There are other costs such as support, but we’ll ignore these as they’re harder to pre-calculate).
What I’m trying to get at is that the author of an EBook has the same risks as a software company. All the risk is front-loaded. That is all the time and money upfront has to be invested before any revenue is generated. That’s a lot of risk. Assuming a round rate of $100/hour, at 350 hours that’s $35,000 invested in the book ($100/hour is not my rate, it’s just a simple number to work with). Adding another 5% for transaction fees, that’s another $1750. That means that to balance out with a consulting gig I would need to generate $36,750! Only once I’ve achieved this revenue do I start to make any profit in comparison to straight consulting. If I don’t achieve it, I’ve lost money!
In other words:
- At $20/EBook I need to sell 1835 books
- At $25/EBook I need to sell 1470 books
- At $30/EBook I need to sell 1217 books
That’s a lot of Ebooks. If I want to break even selling 1000 EBooks I need to price it $36.50. If I sell less than $36,750 worth of the EBook than I’ve lost money!
EBooks are sold differently than traditional books, so the numbers are different. As an author of a traditionally published book you need to sell more copies to break even with your time, but I believe it’s easier. Firstly you’re not the only one selling your book, other reputable bookstores are listing your book (people search Amazon for example). Another disadvantage of EBooks is that have a shorter lifespan. For example the materials in this book may not be as relevant in a couple of years, so I need to make my revenues sooner than later.
Another large benefit with traditionally printed books is that they can easily be used to increase your reputation, credibility, etc. People generally put more worth into traditional books than they do EBooks, even though there are some very amazing EBooks!
Therefore the idea that EBooks are profit machines is simply not true. At least for high quality EBooks. Sure I could have just slapped together some text taken from here and there and made an EBook in a few days. Added some pictures and pretty graphs. But that’s not a high quality EBook. Such an EBooks revenues will be limited purely by my selling abilities. Instead I’d rather my EBook sell itself. There’s nothing as powerful as word of mouth marketing!
In any case, all this is to say my upcoming EBook How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website! release date has been postponed from this week to next week (March 10, 2008).
If you’re interested, come back on Monday to see if the book is available. And you can also subscribe to my RSS feed so that you don’t have to remember to come back, that or you can also subscribe to my email newsletter which will send updates to your email box directly.
See you next week!
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How to Generate Traffic to Your Website
Since I finished my book Interview the Pros: What does it take to create a Successful Blog? (it’s been sent to my publisher and is now going through an editing phase) I’ve been reconsidering finishing my previous book about online sales and marketing. What really brought this thought forward was buying and reading Bob Walsh’s ebook MicroISV Sites that Sell! It convinced me that I needed to finish it sooner than later.
Unlike Interview the Pros, which is going to be available on Amazon, Barnes & Nobles, etc., this second book will only be available as an ebook here. I chose to go the ebook route because of the time and costs it takes to get something to print. The material in this ebook is much more time sensitive and therefore I felt it wasn’t valuable to wait until it could be available in print. I did try to keep the content as timeless as possible but some of the information will become less pertinent quicker than a traditional book can afford. That’s the nature of the internet and online traffic generation.
The ebook will be titled “How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website!” Instead of focusing on the many aspects of marketing and sales as I originally planned, I decided the book would be more beneficial to you if I narrowed the focus to only how to generate traffic to your website.
The book should be ready by the end of this to early next week because I had already written a large portion of it before I wrote Interview the Pros and because it covers a lot of the same material I presented at a 4-day seminar on how to generate traffic for a website. It won’t be as encompassing as Interview the Pros, but it’s definitely loaded with valuable information. It’s got almost everything I’ve used to get this blog and my company LandlordMax to where they are today (a combined traffic of more than one million unique visitors a year).
If you’re interested, come back very soon to see if the book is already available. Like I said it should be available later this week to early next week if all goes well. And if you want to save yourself some effort, you can also subscribe to my RSS feed so that you don’t have to come back each day. As well you can subscribe to my email newsletter which will send each of the blog entries I publish to your email box directly.
See you in a few days!
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Why Coupon Codes are Bad on Websites
Have you ever gone to a website to buy something and noticed a “coupon code” field on the purchase/checkout page?
This week I purchased a few domains from GoDaddy.com for my company LandlordMax and as I was proceeded through the checkout process I was presented with a “Coupon Code” field. Being familiar with this my first instinct was that I needed to find a coupon code online. If the field exists there must be an available coupon code.
So I went straight to search on Google for GoDaddy.com coupon codes without completing my purchase. Remember at this point I’d already decided to purchase the domains from GoDaddy, all I’m trying to do now is pay less. Why shouldn’t I? Everything in the checkout process is telling me that I can get this very same product/service for less.
Within seconds I find several GoDaddy discount coupon codes online. So I start trying them. The first one fails. Ok, let’s try this next one. Nothing. Invalid. Another. Nope. And so it goes on for a few more minutes. I’m now starting to get frustrated. I’ve already tried a dozen coupon codes that don’t work, so there’s definitely a lot of them out there. I’ve got to be getting close to finding the “good one”. So I continue looking.
I know that if I keep looking I’ll eventually find a valid coupon code and save myself some money. But I’m also tired of doing this and I’m starting to get a little frustrated. Why couldn’t they just not have hid this from me. Had I not known I wouldn’t be writing about this today!
At this point I don’t really feel like looking for a coupon code anymore. I’m also very busy and I have other important things to do. So I go ahead and make the purchase, without a coupon code. I however feel that I’m paying too much. Whether or not this is true, it doesn’t matter. I believe there is a coupon code that I’m not aware of and that’s all that really matters to me. Unfortunately perception becomes reality and so I feel jaded on the price.
Where does this all leave us? Not in the best place. Depending on the product the customer might move on to another company because too much goodwill has been loss trying to find a coupon code. They might have purchased the product and are unhappy to have paid too much. Or possibly they did find the coupon code and as a business you’re losing a large profit margin. In the best case the customer saved some extra money they hadn’t anticipated to and in the worse case the customer has moved on to another company.
What’s the alternative? Don’t show a coupon code! It’s that simple. If I don’t know about the discount than I don’t feel bad. I won’t look for it. I won’t care. I won’t be disappointed.
If you want to use coupons why not instead just make it part of the URL (the webpage address). Do something like https://www.GoDaddy.com/?couponCode=2342 If I don’t happen to come across the direct link I won’t know about the discount. And best of all, everyone who doesn’t come across the link, which I would bet is the majority of purchasers, won’t know. I won’t get frustrated trying to find a coupon code that might not exist. I’ll just pay and be on my merry way.
It’s much like going to a grocery store. I pay for my food. The customer behind me might have coupons, which is great for them, but it doesn’t affect me. The cashier didn’t just tell me that there is possibly a 30% off coupon available somewhere nearby in the store (along with a bunch of expired coupons) and that I should go look for it right now. Meaning they’ve now informed me that I’m paying more than I should which doesn’t make me happy. Although I’m aware that there are potentially coupons out there, as long as they’re not in my face I’m happy. I’m blissfully ignorant. Sometimes this can be the best thing!
** Update: For those of you who are curious, at my company LandlordMax we don’t offer any coupons or discounts on the software we sell. Therefore you don’t need to search Google for discounts, they don’t exist. We’ve made it really simple, everyone pays the same price.
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Christmas Book Gift Ideas – Marketing and Sales
Today I continue again the list of great Christmas book ideas, focusing on marketing and sales books. For those of you just found this page now, the category of books I plan to share this week include:
- Software Development (language independent)
- Business
- Marketing and Sales
- Technology
- Investing
- Personal Success
- General (a catch all for remaining books that I learned from)
For many business owners, especially software based, this is an area that is often too neglected. Marketing and sales are important for your business, you just can’t ignore them.
And don’t forget to come back tomorrow to see my list of technology books for Christmas ideas. You can also subscribe to my RSS feed so that you don’t forget. If you don’t know what an RSS feed is, don’t worry you can also subscribe to receive the articles by email here.
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LandlordMax Customer Testimonial
Today’s testimonial for LandlordMax Property Management Software comes from Daniel Bonnell. Here’s a great example of how positive and friendly customer service can really help your company achieve success:
“I had spent many of months studying many of other software. I had thought that I had found the best until they had gotten my money. After the payment had been made that was the last of any support. We had gone live with the other program and found many of problems, tried to get support and only showing them what was wrong with their program and was unable to help resolve the problem. By mistake, I had emailed LandlordMax. They were so kind in trying to help me with the program that I thought was theirs. The support from LandlordMax was so fast and not making me feel stupid that I was asking questions about the wrong software. Once I figured out my mistake, I realized that I needed to switch to a company that cared. LandlordMax is so much easier to understand, and if you have a question it is answered fast and accurate. Any problem that I have had has been one of mine and not the program as was what the problem before. Thank you, LandlordMax for the best program and support. There isn’t a better program out there, I know and stand behind them 100 percent. They have made my job so much easier.”
Thank you again,
Daniel Bonnell
DT Rentals
It would’ve been easy to push his first support request aside and assume he didn’t know what he was talking, that it was the wrong software as we suspected, but instead we assumed the issue was on our side. Great customer service means assuming the issue is yours first and foremost.
And because of this small act of assuming the issue was with us, we actually tried to get to the bottom of it, we didn’t just ignore it hoping he would go away. He went from getting no response (or negative responses) from his previous software to a company that truly backed it’s product. He was very pleased with this, so much so that he decided to check out our product and found it was a the solution for him. Not only did Daniel buy LandlordMax, I’m sure he’s also going to share his positive experience with many others.
Great customer service is priceless. And thank you Daniel for sharing with us your story!
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12 Tips on How to Prepare Your Laptop for a Presentation
I can’t tell you how many times I’ve been at presentations or meetings where the laptop projected on the overheard hadn’t been prepared beforehand. What do I mean by prepared beforehand? It wasn’t ready or cleaned up ahead of time for the presentation. I’ve seen MSN Messenger popup windows appear in the middle of a meeting (several years ago one person’s message was even very inappropriate for work). I‘ve seen emails come through with popups displaying large portions of confidential emails. You name it I’ve seen it.
So today’s topic is how to prepare your laptop for your next presentation and/or meeting. Here’s a list of things you should always do with your laptop before you start your presentation:
1. Close all instant chat clients. Close your MSN Messenger. Close Yahoo Messenger. Close Trillian. Close whatever instant chat clients you’re using. Even if you did get the message, there’s no way you can respond. So why get the message in the first place. And secondly what if the other person sends an embarrassing or confidential message…
2. Close your email client. Who reads their emails during a presentation? Close it. A popup window will only distract your audience. Never mind embarrassing or confidential emails.
3. Turn off your screen saver. Nothing is more annoying than a screen saver going on all the time. Turn it completely off. Why would you ever want your screen saver to turn on in a presentation? It will only distract your audience. Nothing good ever comes from a screen saver coming on during a presentation. Just turn it off, it’s as simple as that.
4. Pre-load the applications you’ll be using in your presentation. As many as you can. No one wants to wait for you to start an application, find the file to open, and wait for it to load. Load them all beforehand. Make it as seamless as a program switch (alt-tab).
5. Try your absolutely best to plug in your laptop. Laptops that run on battery generally run slower to extend the battery’s life. When you’re presenting the last thing you want to do is have your laptop run slower. This is especially true if your showcasing a product. But even worse, nothing kills a presentation as effectively as running out of power!6. If all at all possible, bring a backup of your data on a USB key. If for some reason your laptop won’t work with the projector, at least you have an alternative option. This isn’t always feasible, some systems need you to pre-install a bunch of applications, etc. But if it’s at all possible, bring a backup on a USB key.
7. Exit all unnecessary services and applications. Why slow down your computer down if you don’t need to. As well, the less windows you have open the less clutter people see. The less applications you potentially need to navigate between.
8. Clean up your desktop icons. And if you’re going to use a desktop background, make sure it’s appropriate for your audience. Although it doesn’t happen that often, it’s possible that you need to navigate to your desktop. Be prepared for this. The less clutter and background, the less distractions. As a quick anecdote, I was once in a meeting where one of the presenter’s desktop folders was very “inappropriately” named for the audience (I’ll let your imagination go wild). Luckily he, nor anyone at the meeting other than me, noticed. Otherwise it could have been a very embarrassing situation for him.
9. Be the first one to arrive. Have your laptop setup before anyone else shows up. You will look a lot more professional if you’re up and running than if you’re fumbling around trying to get your laptop working.
10. Test all your hardware before. Make sure the projector works with your laptop. Make sure the mouse works. Make sure you have internet connectivity if you need it. Basically make sure everything works before. And absolutely make sure you bring everything. Don’t forget your mouse if you need it. Don’t forget your clicker if you use it. Double check that all your required hardware is available and works.
11. Prepare a background image/show to display before the presentation starts. While everyone is entering the room and waiting for the presentation to start there is some dead time. Put something up. At the very least put your logo, a screenshot, a mug shot. Something. Even better, if you have the time and resources, prepare a small repeating presentation. Maybe some screen shots of your product. A small repeating demo of your key features. Maybe some stats about your products usage and benefits. Basically display something for your audience to look at that’s interesting while they wait for the presentation to start.
12. Double check all the above at least once!
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Yours Truly is in the Press Again
Last week I made another appearance in the papers, this time in the Ottawa Business Journal. It’s a two page spread of an interview of me by the journalist Julie Fortier. I would have posted about it sooner but unfortunately last week was just insane for me.
The article is an interview about me and my company LandlordMax Property Management Software. Questions such as how I started the company, how I market it, what the main differentiators are, and so on. Overall it’s a very nice and well written article. Thank you Julie.
In addition to the article, if you look on the right side of the picture above there are two boxes. Each one contains an expert panelist commenting on the article. In my case they focused on my comments about customer service. On how important it is to get feedback about your business and product, and how it’s crucial to use this information to grow them,. This is exactly what we do.
Unfortunately for those of you interested in getting a physical copy, it’s too late. I took too long to post this article and therefore you can no longer find local copies. That being said, I will try and get you the link to the online version as soon as I can.
Thank you again Julie for the positive article!
**Update: You can read the full article here.
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What Does it Take to have a Successful Blog?
A while ago I posted that I intended to write a book about Marketing and Sales For Small Online Businesses. Since starting this blog I’ve been continually bombarded with questions on what’s the key to my success for both my blog and my company LandlordMax. Honestly, I have to thank a lot of people for my success. For example I’ve gotten so many amazing tips from online bloggers that I can’t even come close enough to expressing my thanks. There are a lot of great people out there and it pays to listen them when they speak.
And because of that I decided to alter the topic of my first book to something more along the lines of “Ask the Pros: What Does it Take to Create a Successful Blog” (I’m still debating the title). Rather than just focus on what I’ve personally learned, I thought it would be more interesting and informative to get advice from many of the greatest bloggers on the internet today. To let the biggest and best bloggers tell you what’s made them successful. What they believe it means to be successful. How they achieved it. And so on.
Some of the interview questions I’ve been asking as part of the interviews include:
- Which websites would you recommend for any new bloggers starting to blog?
- What’s your biggest tip on writing a successful blog post?
- Which marketing tactic has surprised you the most in terms of its effectiveness?
- What’s your most interesting story related to your blog and blogging experience?
- and so on…
So far 18 people have either expressed very high interest or have already fully committed to being interviewed. Many of these bloggers have more than a 100,000 unique visitors per month in traffic! What’s truly amazing is that I’ve only sent out the invitations for the interviews this week and the replies have been overwhelmingly positive. The response rate to my initial email has been in the strong double digits. I have no doubt this book is going to be a great success!
I’m very excited about this project. It’s going to be a great book with lots of amazing information. I can’t wait to see it in print and listed on Amazon!
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New Type of Email Spam
Today a few new spams made it through to my InBoxer-Review folder (I use InBoxer on my personal computer to filter out my spam in addition to the other tools we use here at LandlordMax). Normally spam emails are very obvious and easy to spot (especially if you seen thousands and thousands of them), but one caught my attention tonight. It was dubious from the start, and once I saw the link (it was an IP address rather than a domain) I knew for sure it was a Trojan Horse. For those of you who don’t know what this is, a Trojan Horse is: “is a program that installs malicious software while under the guise of doing something else” according to Wikipedia.
What’s making me write about this particular spam email is the guise under which it operates. If it made me think twice, a computer professional, I can’t help but think how many non-computer savvy people will fall prey to it. The first one I noticed was:
Subject: “Beta testers needed!”
“Please give us a hand with our new software development Gardening Master
This beta testing will enable us to fine tune the software for public release. For helping out, you will receive a free edition and 5 years of updates.
Just download the program, Check it out, and let us know your opinion. If you would like to help us with this no obligation Beta test, follow this link to our secure download server:”
This is dangerous because Beta Testing is fairly common in the software industry. A lot of computer software companies offer some select members of the public a free license of their software in exchange for being part of a beta testing group. Before LandlordMax was initially launched we beta tested with some select individuals in exchange for free licenses.
The next email I received read:
Subject: “New Software needs Beta testers”
Please give us a hand with our new software development Cooking Helper
Your help will get us ready for our market release. A free copy of the program plus free updates will be yours for helping out.
Just download the program, Check it out, and let us know your opinion. If you want to participate, just follow the link to our download site:
Very smart. Slightly different wording (Multivariate testing). But what’s really interesting is that they’re not just trying different wordings, but also different types of software applications for beta testing. In the first case it was a gardening software, in the second it was a cooking helper software. Very smart. They’re testing different messages with different types of software applications to see which ones are more effective.
I have a suspect that this particular approach will be more effective than their usual tactics as of late because of several reasons. One, it’s newer and different. Two, it’s not the usual garble of characters and words. And mainly for reason three, they seem to offer something that people have heard of (Beta Testing) for a program they may want. Very smart. Hopefully it won’t be too prolific and infect too many computers.
By the way as a quick marketing lesson, if spammers are using Multivariate testing it’s probably effective.
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Are Software Awards Real?
Before I begin, let me just say that this article was inspired by Andy Brice’s article The software awards scam. If you haven’t already read it, you definitely should. While I’m talking about Andy’s blog (Successful Software), let me just quickly add that I’ve been following it for some time and it’s very impressive. He has many really good articles, of which I’ve linked several across multiple posts here on this blog.
Getting back to the article, for those of you who aren’t familiar with software awards, many shareware directories (sites that are basically lists of software applications) sometimes give out software awards. What are software awards? The concept is that the better your software is the better the award you get. Maybe it’s a 4/5 stars, maybe 5/5 stars. Tucows (one of larger download sites) is famous for it’s cow awards (1-5 cows per software). Basically they exist to evaluate the software they list to let you know which ones are good and which aren’t.
Now if you think about it, how can some of these sites properly evaluate all the different types of software applications? They can’t possibly. What features make for a good property management software application? What features and usability make for a great mp3 player? What about a speaker testing software application? The list goes on. It’s possible but not on the budget many of these sites have. Especially when you consider that most are one person shops.
Even Tucows rating is very inaccurate. When LandlordMax was initially launched we paid for a Tucows expedited review (or whatever it was called) to get a detailed review report. We scored an average review. Not because of the features we offered or the usability, but because we didn’t provide some arbitrary features. These include:
- Flash-style or some form of professional visual intensive tutorial that aids in rapid learning of the program’s basic operation. (2 points). This is a nicety and doesn’t really tell you how effective the software is.
- Learning curve: “Does your application package offer quick launch, desktop or additional shortcuts?”. In no way does this describe the quality of the application.
- Repair function in the uninstall. How many applications really do have a repair feature that actually works?
- Functionality: “This is the Reviewer’s overall opinion of the functionality of your application. This criterion is rated in terms of functionality, speed, and resources.” Completely subjective. For example Photoshop sure takes a lot more resources than NotePad, therefore NotePad must be a much better application.
- Does it offer tips on startup? If it does, would that make the application any better? Would it help you play mp3’s with better sound quality? Would it help you balance your check book?
- “Linking customer support information into the application can gain you one to four points instantly, depending on what type of customer support you provide.” That’s for a whopping 9% of your total score! All I can say is wow. How can providing an embedded link to your customer service in the software make it better or worse, and especially by almost 9%
- File size. This is part of the “Program Enhancement” section. An amazing 3 points here. “If a competitor is offering the same exact features as your application and it’s half the size, it will receive more points that your application.” How can you accurately figure this out without a lot of effort, and even then… Unless you truly understand the benefits of Photoshop, how can you compare to the Windows Paint program?
- “Author home page: 2 points = The site contains contact information, brief program information, and online help and documentation.” Again, I agree that it’s great to have but it still doesn’t really tell me how good or bad the software is.
- “Cost vs. Value: With respect to the price you’ve set for your application, the reviewer’s ask themselves a question depending on what license type you fit under: (3 points)”. I’m sorry, but for property management and real estate software, unless you’re directly involved in the field you can’t possibly answer this question with any real accuracy. I’m sure the same is true in many niche markets.
- And the list goes on…
Overall, as you can easily see, their evaluation criteria clearly doesn’t measure the quality of a software application. It does measure something, and it’s should be consistent. Well even here I beg to differ. When we ran LandlordMax a second time through the Tucows rating service we got a significantly different score. Either way it’s pretty easy to game this system. If you provide a software that has an amazing installer, lots of documentation (the quality is indifferent), that’s small in size, and so on. you will get a good score on Tucows. The quality of the application (features, easy of use, etc.) is only a secondary concern. And it’s easy to understand why, there’s just no way they can accurately rate all the software applications submitted to them on an ongoing basis. Just reviewing LandlordMax requires at a very minimum some understanding of the property management and real estate domains.
And even with this poor rating scheme, it’s still only a rating scheme. They try to abide by it and do offer something. As long as you’re aware of what they really measure, they mostly do what they claim (giving them the benefit of the doubt here even as I had a somewhat contradictory experience with LandlordMax). When it comes to other shareware sites, unfortunately most do fall short. Especially with one person operations. There’s now way for them to review every piece of software submitted. It’s not possible.
And this is where Andy’s article really sheds some light into this industry. It’s something many of us suspected but didn’t know for sure. At least not until now that is. Andy took the time to write a dummy application (he actually just changed a text file to an exe by changing the file extension name from .txt to .exe) and submitted it to 1033 shareware sites. Many gladly accepted his software. Even better, many gave him 5-star reviews with nice shinny award graphics. Of the 1033 sites he submitted it to, 218 sites listed it and 394 are pending. Of the 218 sites, “approximately 7% of the sites that listed the software emailed me that it had won an award (I don’t know how many have displayed it with an award, without informing me)”.
Although I personally had a very strong suspicion it was a sham, I didn’t know to what degree (or for sure it was). We initially started to display the awards here at LandlordMax but quickly stopped once we started to get the feeling that they weren’t necessarily based on the quality of our application. We have some, but nowhere near as many as many as we could.
Although we stopped adding new “awards” we haven’t removed the older ones. Why not? This is where the reality of business and ethics step in. If we remove them and our competitors leave theirs on, then we haven’t won any awards in comparison. This might seem trivial but those awards can turn into significant differentiators, and hence real revenue dollars. We did receive them in good faith and have displayed them in good faith, well at least until it was recently confirmed otherwise. Now that we know we are faced with the dilemma of whether or not to remove them.
They’re still technically legitimate, someone did give them to us. No we probably didn’t earn them if we believe Andy’s report, but unfortunately I know Andy is absolutely right (numbers don’t lie). If we remove them we will probably lose some revenue from our less web-savvy customers. They will see our competitors showing their many awards and we won’t have any to match because of principles. Again, you have to look at it from the non web-savvy customer’s perspective, not you guys. They don’t know that most of these awards are a sham. Unfortunately we now know that the odds are very good that most of our awards are not “real”. The other side is that principles don’t always put food on our plates.
In this case I personally believe that the right thing to do is remove the awards page. In the long run our customers will appreciate our stance. They will appreciate our honesty. And therefore we will take down our awards page. Actually we might simply convert it to a “Reviews” type of page, similar to what Andy’s done with his website. I don’t know when this will happen since we’re already more than busy enough with our current workload (and this is a lower priority task after all), but we will make the change at some point.
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