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Blog Blazers Free Shipping Until Xmas!

Blog Blazer Free Shipping Xmas Discount

Because of everything that’s happening with Amazon, I’m going to go on a lurk and offer free shipping for the book Blog Blazers until Xmas when you buy it directly from the official website (for Canadian and US orders). For international orders, until Xmas as well, shipping will be reduced to $5. In other words, I’ll cover your shipping costs.

I’m doing this because I’m very annoyed with this Amazon “Temporarily out of Stock” issue. I just don’t want to put anything in the way of you getting and benefiting from your Blog Blazers book before Xmas. The best part is that you don’t have to wait on Amazon to get free shipping. And you don’t have to buy $25 worth of books to get that free shipping!

So if you haven’t already bought Blog Blazers, now’s the time. This is special free shipping offer and it’s only going to last until Xmas!

Blog Blazers Amazon Status

Firstly let me just apologize for the on and off “In Stock” and “Temporarily Out of Stock” messages appearing on the Blog Blazers listing on Amazon. What’s happening is that we’re trying to work with Amazon’s JIT (Just in Time) inventory system and experiencing some difficulties as illustrated in the screenshot below:

Blog Blazers on Amazon

Basically the way it works for first time and self-published authors is that Amazon doesn’t want to order too many books ahead of time and be stuck with a larger than necessary inventory on hand. Nor can we blame them. From what I understand, most self published books end up selling less than 200 copies, and 60% of these sales are to friends and family. That’s pretty dismal. Of course that’s not always the case, there’s lots of examples of very successful self-published authors. The biggest I know of is Robert Kiyosaki who started his book series of Rich Dad Poor Dad as self-published. Another great example is Peter Bowerman with his book like The Well-Fed Self-Publisher.

In any case, Amazon is looking out for itself, and that’s perfectly understandable. Selling books is a business, and they do it well. So what happened with our book is that Amazon initially ordered a small number of books. Now before I continue, something to be aware of is that Amazon will only accept books they ordered if they come with a purchase order (barcoded). You cannot just ship books to Amazon to add to their inventory when you want to, you have to wait for them to order books. Makes sense.

Anyways, a lesser known trick is that they will often accept more books than requested as long as they’re part of the same purchase order and as long as the surplus is reasonable (don’t try to ship 1000 books when they ask for 20). However knowing that Blog Blazers is going to is selling well, we decided to ship some extra books with each PO (Purchase Order). On average so far, we’re shipping 2-3 times as many as they request per purchase order (sometimes more).

Getting back to our story, within a day of being released, the Blog Blazers inventory on Amazon was sold out. And it’s no wonder, the initial order was too small. Which means the status of Blog Blazers on Amazon fell to “Temporarily Out of Stock”. The next day, another PO came out, we did the same. And on it’s been continuing since…

So if you see the book Blog Blazers on Amazon with a status of “Temporarily Out of Stock” don’t worry, this is because Amazon is still trying to figure out how many books they need to have on hand to meet the number of books sold (JIT – Just in Time). And it definitely isn’t helping that the sales of Blog Blazers are increasing on a daily basis as more and more bloggers are posting about it every day!

I guess of all the problems I could have, this is the best one to have. But still…

Blog Blazers is NOW AVAILABLE!!!

Blog Blazers

A little over a year ago I initially wrote about my intentions to write a book in which I was going to interview some of the most successful bloggers online. At the time, I had already lined up 18 bloggers and the project was off to an exciting start. Since then, the number of bloggers interviewed in the book has exploded to 40. And quite a list of bloggers it is!

Today I’m proud to announce the book is ready and available for purchase!!!

At this time, you can buy it directly from our website: BlogBlazers.com, Amazon, and so on. However, please note that the ebook version is only available from the official Blog Blazers website. In addition, if you purchase from the Blog Blazer website, you will have the option to select the “bundle package” which includes both the book and the ebook (the advantage being that you can click on the links in the ebook versus having to type them in).

Below is the list of people interview in Blog Blazers (alphabetically sorted by firstname). You can also read the full bios of the bloggers on the book’s website.

It’s very exciting to finally have the books in print! It’s been a long journey, but well worth it once you hold your first print in hand.

Please don’t hesitate to drop me a note to let me know what you thought about the book. And if you have a blog and you plan on reviewing it, please let me know. I’d love to read your reviews.

And remember Xmas is just around the corner. So if you haven’t already bought yourself a copy, it would make a great suggestion for someone else who doesn’t know what to get you!

Blog Blazers Coming Very Soon!

As most of you have probably noticed, my posting frequency has been a bit weak recently. This is because I’ve been working extremely hard to get my upcoming book Blog Blazers to market. And do I have some very big news to announce within a day or so. So please stay tuned…

50% Discount on How to Generate Traffic Ebook!

How to Generate Traffic to Your Website

Ever since the ebook appeared on Bits du Jour, I’ve been considered reducing the price by 50%. I also have to admit I just haven’t had the appropriate time to allocate to marketing the book, what with Interview the Pros (the traditionally published book I have coming out soon) and the upcoming major release of LandlordMax.

In any case, I’ve just reduced the price of the ebook by 50% tonight. I’m going to give that a try, at least for now. I don’t know how long it will last, so if you’ve been on the fence nows a good time to take advantage of this offer. I definitely will never reduce the price lower than it is today. If anything else, once I have some time to really market it, the price will likely increase.

Considering how affordably priced I thought it was before, now it’s an even greater deal. It’s now less than the price of going to a movie with a popcorn and drink!!! You can’t beat that. Check it out now!

How to Generate Traffic to Your Website – Andy Brice Review

Earlier this month Andy Brice of Successful Software wrote a review of my ebook How to Generate Traffic to Your Website. The following is a quick highlight of Andy’s review:

“On the whole I think it is a very good introduction to marketing websites. At 136 pages there is plenty of ‘meat’ and a good balance between depth and breadth of coverage. Steph illustrates many of the topics with his own real-world experience with landlordmax.com.”

You can read his full review here. Thanks Andy for taking the time to review the book.

For those of you who are just hearing about this ebook for the first time, you can read the first 21 pages free here. You can also find several more reviews here. And if you’d like you can purchase it right now.

Interview the Pros – Update

Group Reading: Interview the Pros

As many of you already know, I’m in the process of getting a book published called Interview the Pros: What does it take to create a Successful Blog? which consists of 40 interviews with many prominent bloggers and will be available on Amazon, Barnes & Nobles, and so on. The good news is that I’ve just finished sending the final review/edit of the book to my publisher earlier this week. I’m now in the process of working with them on the book’s cover copy (the wording on the cover, back, inserts). We’re also in the process of working through the illustrations for the cover, and what have you. As far as I understand, this next step could take up to 5 weeks.

The book’s already been assigned it own ISBN, which is pretty cool! It will be available in both hard cover and soft cover, In addition to this I’m in the process of building up a website for the book which should be available for its release. I’d share the link but it’s not yet ready.

All in all things are progressing. It’s not as fast as I’m used to in the blogging and technical world, but I’ve been informed that for a traditionally published book is pretty fast, which is good news.

I’ll keep you posted with updates as they become available.

For those of you who are new to this blog (the readership is growing quite rapidly), the list of people interviewed for the book are:

Status Update

Normally in the past I’ve posted updates about what we’re doing here at LandlordMax (as well as my other projects) every six months to a year. Well I’m now going to try to increase that frequency to every 2-3 months. I’m doing this because it forces me to look more frequently at our successes and failures in detail. I always do some checks each month, but by forcing myself to post about the more interesting metrics on a regular basis will force me to look deeper into these metrics. Hopefully finding some great nuggets of information along the way.

Firstly, the most exciting and good news is our traffic metrics at LandlordMax. Our traffic, as measured in by unique visitors, has increased by a whopping of 108% in the last 6 months!! That’s our biggest success as it is translating into more sales.

LandlordMax Sales Revenues

As well our revenue growth is continuing to be very positive, which is great to see. For those of you who are fairly new here, in early April I posted a graph of our sales revenues over the last few years. In that graph there was somewhat of a spike in 2008. I’m glad to report it wasn’t just a one-off spike for January and February, it’s a consistent growth in revenue. May is already looking like another very big month, possibly the biggest yet!

I decided to also push the data further and generate a moving average graph using a 12 month trailing period (which is why the first 12 months are missing from this graph). I have to admit I was surprised with the results, it’s much better than I expected! As you can see below, we’re definitely moving in the right direction. The real estate bust is not hampering our growth, so it’s not all bad news out there. It’s definitely not all doom and gloom for everyone as you can clearly see.

LandlordMax Sales Revenues Trailing Average

Some other interesting news, FollowSteph is still growing at a very good pace. In the last 6 months the traffic on this blog has grown by 46% which is great. Although I was hoping to more than double it every 6 months, I can’t complain with this growth rate. The good news is that the RSS feed subscription rate has grown much faster than that, it’s pretty doubled in the same amount of time.

As for the book Interview the Pros: What does it take to create a Successful Blog?, it’s still being edited by my publisher. These things take time, which I have to admit is excruiating for me. I like to have things moving, I’m not a big fan of waiting. But the good news is that the book already has it’s own official ISBN number assigned to it. And most of the book’s cover and back copy is ready to go. It’s going to be available in both as a soft and hard cover book. I’ll let you all know as soon as the editing phase is done, which hopefully will be sooner than later. As well I have to finish the website for the book pretty soon, so I can start to do some pre-marketing. I’ll let you all know when the website is available.

As for the ebook I wrote How to Generate Traffic to Your Website it’s done fairly well overall. I have to admit I was hoping for better results, but this topic seems to be saturated with lower quality ebooks. In other words a lot of people are suspicious of all books on this topic because of some bad experiences, so you really have to push hard to make the sale which isn’t really where I want to be (I don’t want to compete with the long spammy sales letters). However what’s been really interested is that ALL the reviews it’s gotten have been favorable! And each time a review came out there was definitely a spike in sales. But between reviews it’s pretty quiet. So I’m looking into what are my options for the future of this ebook…

Otherwise everything else is moving along very well. The biggest item is that we’re always working very hard on releasing the next major version of LandlordMax as soon as possible, which is coming together very nicely. Just extremely busy as usual.

Web Design for ROI – Review

I recently got my hands on a copy of the book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads. Overall I have to say it was a very good book, it really explained a lot of the key concepts in web conversions at a high level (sales conversions, lead conversions, etc.). For example I know our site isn’t perfect, and we already have a lot of work planned towards this end, but what I really liked is that most of the “enhancements” we’re planning for the future are described in this book. At least at a high level. This book is not about the details of the implementation, but it’s a high level description of what needs to be done and why.

Which is the key thing to remember about this book, it’s written at a high level, meaning it’s aimed at people who are newer to the concepts of website conversions (sales, leads, etc.). Therefore if you’re already well seasoned on concepts such as sales conversions it won’t be as exciting for you. It’s not as detailed or thorough as books like Call to Action, but it’s still very good. This book will be especially interesting for you if you’ve been mainly focusing your attention on traffic generation and ignoring any efforts on items such as sales conversions, etc..

I’d highly recommend this book for anyone who has a website where they’d like to increase their conversions, be it sales, leads, etc. It’s a good introduction and will get you going. What I really appreciated was the “Digging Deeper” chapter at the end. The authors really hand picked the best books and websites on the market to recommend as further resources to investigate. Personally I’ve almost read every single book they recommended, as well as follow most of the websites they recommended. Some examples of the books they recommended (which I’ve recommended – even reviewed – before here on my blog) include: Don’t Make Me Think: A Common Sense Approach to Web Usability, Call to Action: Secret Formulas to Improve Online Results, Blink: The Power of Thinking Without Thinking. And some examples of the websites they recommend include: Marketing Sherpa, Guy Kawasaki’s website and blog,

Overall I recommend this book, especially if you’re just starting to get into the market of increasing the performance of your website. It’s not as advanced as some of the other books out there, but that’s not it’s intention. It’s a great book to start with and build up from. Well worth the purchase.

BitsDuJour Ebook Sale Results

BitsDuJour How to Generate Traffic to Your Website

As many of you know from my post yesterday (or from seeing it directly), my ebook How to Generate Traffic to Your Website was showcased on BitsDuJour.com for the day. As part of being on BitsDuJour, I offered a 49% discount, bringing the book down to an even $15.00.

Overall the results were positive. I really enjoyed working with Roger (my contact) at BitsDuJour. He was very professional, helpful, and really made the whole experience a pleasure. Thank you Roger.

In terms of results, there was a noticeable spike in sales of the ebook. It wasn’t quite as high as I wanted, I was hoping to replicate Bob Walsh’s success from some months back. Nonetheless it was pretty decent. I was able to sell a 45 copies of the ebook in one day, which is good. It’s a bit shy of my personal target of 200 sales but acceptable (I always aim high).

I suspect one of the bigger reasons for the differences in sales volume is due to the topic of my ebook (as well as price). What I mean by topic is that there are a lot more traffic generation ebooks out there, and to be honest many are pretty bad or very weak on content. So I can understand people’s trepidation. But my book is about over-delivering and under-promising, or as to quote someone who attended the seminar I gave last summer “if most courses are like drinking from a water fountain, than in comparison this course is like drinking from a water hydrant!” I can’t wait to hear people’s responses once they’ve had a chance to read the book!

In any case it was a good day. Doing the math, the revenues comes out to:

45 * $15 = $675

Of course it doesn’t end there, we now need to remove the commissions and other obvious costs:

PayPal charges = $33.75
BitsDuJour commission = $256.50

Total Profits = Total Revenues – costs

$675.00 – $256.50 – $33.75 = $418.50 Profits

The real profits are slightly less, I had to do a bit of related customer support which eats into my time (I’m not free either). But for simplicity let’s ignore that and say the profits for the day were $418.50 which is pretty good. I’m happy.

What interesting for me is that above the revenues it generated, it also created traffic to my website. My RSS feed count went up a bit. It also gave the ebook a lot more exposure, and hopefully that will result in more reviews. If you’re one of the people who bought the book and you do post a review online, please let me know, I’d love to read it (positive or negative).

Another really positive thing that came out of being on BitsDuJour is that it pushed me to update my sales page for the ebook. I knew it had to be done, I even mentioned it here on my blog as being higher on my to do list. Knowing which day specifically I was going to be on BitsDuJour pretty much committed me to a deadline, which apparently I needed. So that was a really good thing if nothing else.

The big question, would I do it again? Absolutely. The exposure was great and the revenue was good. Most importantly though I really enjoyed working with the people at BitsDuJour, even after the deal had expired they continue to treat me very well!



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Blog Blazers: 40 Top Bloggers Share Their Secrets to Creating a High-Profile, High-Traffic, and High-Profit Blog!

Blog Blazers is a book that
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Top 40 Bloggers on the web

How to Generate Traffic to Your Website ebook

How to Generate Traffic to
Your Website
is an ebook for
to you achieve success


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How to Generate Traffic to Your Website
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